Brazil Home Appliances Market Growth, Trends & Forecasts 2017 - 2022

  • ID: 4385778
  • Report
  • Region: Brazil
  • 80 pages
  • Mordor Intelligence
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Brazil is one of the largest markets in Latin America. The adverse economic scenario has negatively impacted the sales of both small appliances and major appliances in 2015. This negative performance was the result of the deterioration of the macroeconomic situation in Brazil during 2015 as the GDP declined and inflation hovered above the target band. These negative economic developments have had a direct negative impact on consumer confidence in Brazil, especially with regards to durable goods consumption. With energy costs, inflation and fuel prices rising in Brazil, as consumption and demand fall, manufacturers and retailers are struggling to adjust prices and maintain healthy margins in order to continue commercializing consumer appliances.

The Brazilian home appliances market has been estimated at USD XX.XX billion in 2016 and is projected to reach a value of US XX.XX billion by 2021 growing at a CAGR of XX.XX% during the forecast period from 2016 to 2021. Technological innovation has contributed towards improving the standard of living of people across the world. An astronomical change in the way of things can be observed due to the increased disposable incomes of people and the rapid urbanization trends catching up to the different parts of the country.

The Brazilian home appliances market has been segmented on the basis of products into kitchen appliances (electrical ranges, microwaves, cooktops and others), refrigeration appliances (refrigerators, freezing systems and others), washing appliances (washing machines, washer dryer, dryers, steam iron devices and others), room comfort (air conditioners, room heaters, ceiling fans, dehumidifier and others), water heater appliances (storage tank water heaters, solar water heaters, gamma electric iron rods and others), cleaning appliances (vacuum cleaners, dishwashers and others) and entertainment appliances (televisions and others).

The market has also been segmented on the basis of the distribution channel into direct selling, supermarkets, specialty stores, e-commerce, departmental stores and others. Though supermarket and departmental stores have been a favorite for the consumers, e-commerce is expected to be the fastest growing distribution channel during the forecast period due to rapid internet penetration in the country.

The report also considers key trends that will impact the industry and profiles of leading companies with majority market share in the Brazilian home appliances market. Some of the major players in home appliances market mentioned in the report are Haier Electronics Group Co. Ltd, Whirlpool, Electrolux AB, Defy Appliances (Pty) Ltd, Candy Group, LG Electronics, Godrej Group, Panasonic Corporation, Samsung Electronics, Viking Range, LLC, AmicaWronki S.A., Arcelik A.S and Gorenje Group.

This Report Offers:

Market definition for the Brazilian home appliances market, along with identification of key drivers and restraints.
Market analysis for the Brazilian home appliances market, with region-specific assessments.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities and identification of key companies that can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market share.
Identification and analysis of the macro and micro factors that affect the Brazilian home appliances market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
Note: Product cover images may vary from those shown
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1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
1.4 Key Findings of the Study
2. Research Approch and Methodology
3. Executive Summary
4. Market Dynamics
4.1 Market Overview
4.2 Drivers
4.3 Restraints
4.4 Opportunities
4.5 Industry Value Chain Analysis
4.6 Industry Attractiveness - Porter's 5 Force Analysis
4.6.1 Bargaining Power of Suppliers
4.6.2 Bargaining Power of Consumers
4.6.3 Threat of New Entrants
4.6.4 Threat of Substitute Products
4.6.5 Competitive Rivalry within the Industry
4.7 Industry Policies
5. Brazil Home Appliances Products Market Segmentation
5.1 Products
5.2 Kitchen Appliances
5.2.1 Electrical Ranges
5.2.2 Microwaves
5.2.3 Cooktops
5.2.4 Others
5.3 Refrigeration Appliances
5.3.1 Refrigerators
5.3.2 Industrial Refrigeration Systems
5.3.3 Others
5.4 Washing Appliances
5.4.1 Washing Machines
5.4.2 Washer Dryer
5.4.3 Dryer
5.4.4 Steam Iron Devices
5.5 Room Comfort
5.5.1 Air Conditioners
5.5.2 Room Heaters
5.5.3 Ceiling Fans
5.5.4 Dehumidifier
5.5.5 Others
5.6 Water Heater Appliances
5.6.1 Storage Tank Water Heaters
5.6.2 Solar Water Heaters
5.6.3 Gamma Electric Iron
5.6.4 Others
5.7 Cleaning Appliances
5.7.1 Vacuum Cleaners
5.7.2 Dishwashers
5.7.3 Others
5.8 Entertainment Appliances
5.8.1 Televisions
5.8.2 Others
5.9 Distribution Channel
5.9.1 Direct Selling
5.9.2 Supermarkets
5.9.3 Specialty Stores
5.9.4 E-Commerce
5.9.5 Departmental Stores
5.9.6 Others
6. Brazil Vendor Market Share Analysis
7. Competitive Intelligence - Company Profiles
7.1 Haier Electronics Group Co. Ltd
7.1.1 Overview
7.1.2 Products and Services
7.1.3 Financials
7.1.4 Recent Developments
7.2 Amica Wronki S.A.
7.2.1 Overview
7.2.2 Products and Services
7.2.3 Financials
7.2.4 Recent Developments
7.3 Whirlpool
7.3.1 Overview
7.3.2 Products and Services
7.3.3 Financials
7.3.4 Recent Developments
7.4 Konka Group Co. Ltd
7.4.1 Overview
7.4.2 Products and Services
7.4.3 Financials
7.4.4 Recent Developments
7.5 Arcelik A.S
7.5.1 Overview
7.5.2 Products and Services
7.5.3 Financials
7.5.4 Recent Developments
7.6 BSH Hausgerate GmbH
7.6.1 Overview
7.6.2 Products and Services
7.6.3 Financials
7.6.4 Recent Developments
7.7 Dongbu Daewoo Electronics
7.7.1 Overview
7.7.2 Products and Services
7.7.3 Financials
7.7.4 Recent Developments
7.8 Gorenje Group
7.8.1 Overview
7.8.2 Products and Services
7.8.3 Financials
7.8.4 Recent Developments
7.9 Defy Appliances (Pty) Ltd
7.9.1 Overview
7.9.2 Products and Services
7.9.3 Financials
7.9.4 Recent Developments
7.10 Candy Group
7.10.1 Overview
7.10.2 Products and Services
7.10.3 Financials
7.10.4 Recent Developments
7.11 Electrolux AB
7.11.1 Overview
7.11.2 Products and Services
7.11.3 Financials
7.11.4 Recent Developments
7.12 LG Electronics
7.12.1 Overview
7.12.2 Products and Services
7.12.3 Financials
7.12.4 Recent Developments
7.13 Godrej Group
7.13.1 Overview
7.13.2 Products and Services
7.13.3 Financials
7.13.4 Recent Developments
7.14 Miele & Cie KG
7.14.1 Overview
7.14.2 Products and Services
7.14.3 Financials
7.14.4 Recent Developments
7.15 Fagor Electrodomesticos
7.15.1 Overview
7.15.2 Products and Services
7.15.3 Financials
7.15.4 Recent Developments
7.16 Middleby Corporation
7.16.1 Overview
7.16.2 Products and Services
7.16.3 Financials
7.16.4 Recent Developments
7.17 Panasonic Corporation
7.17.1 Overview
7.17.2 Products and Services
7.17.3 Financials
7.17.4 Recent Developments
7.18 Samsung Electronics
7.18.1 Overview
7.18.2 Products and Services
7.18.3 Financials
7.18.4 Recent Developments
7.19 Viking Range, LLC
7.19.1 Overview
7.19.2 Products and Services
7.19.3 Financials
7.19.4 Recent Developments
7.20 Tatung Company
7.20.1 Overview
7.20.2 Products and Services
7.20.3 Financials
7.20.4 Recent Developments
8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Scenario and Opportunities
9. Future of Home Appliances Market
10. Appendix
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown