The sales of hair care products have surged more than 350% in the last decade in Brazil. The country ranks second in the global market, right after US. A number of Brazilian women are of the opinion that going to the salon for their beauty and personal care is a necessity, representing a large part of their monthly spending. In 2014, Brazilian women collectively spend more than US$ 7.7 bn on hair care, which accounts for more than half their informally allocated budget for personal care.
When it comes to hair styling, almost all Brazilian women treat their hair chemically. Post shampoo products, like conditioners, serums, and other treatment products for use at home, are also dominated by Brazilian women. The consumption is 4 times above the world average, and 3 times that of the US market.
Other markets for products include colourants, post colour care product class, appliances for hair care (like hair straighteners, hair curlers), salon hair treatments, and chemical treatments for a permanent/semi-permanent solution.
Dominant players in the Brazilian hair care market include Lâ€™Oreal, Unilever, P&G, and others. A number of professional brands, some by the above brands, and some others, have also dominated a large share of the salon market.
High demand for hair care products for hair colour or care, or both at home, inclination to spend in salons, a large hair care segmentation on the basis of hair types across the geography, and increasing purchasing power are the main drivers for the hair care market in Brazil.
This Report Offers:
Market analysis for the Brazil hair care market, with country specific assessments.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
Identification and analysis of the Macro and Micro factors that affect the Brazil hair care market on regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Methodology
3. Executive Summary
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's 5 Force Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Competitive Rivalry within the Industry
4.4 Industry Policies
5. Market Dynamics
6. Brazil Hair Care Market Segmentation (Size, Trends and Forecast)
6.1 By Products
6.1.2 Hair Spray
6.1.4 Styling Gel
6.1.5 Hair Oil
6.1.7 Others (Serums, Glazes, Root Touch Up Products and Accessories)
6.2 By Distribution Channel
6.2.1 Internet Retailing (E-Commerce)
6.2.2 Hypermarkets (Large Scale Retail Stores)
6.2.3 Specialty Stores
6.2.6 Departmental Stores (Small Scale Retail Stores)
7. Competitive Intelligence - Company Profiles (Overview, Products & Services, Financials and Recent Developments)
7.1 Shiseido Co Ltd.
7.2 Unilever Group
7.3 Procter & Gamble Co.
7.4 Kao Corporation
7.5 L'Oreal SA
7.6 Avon Products Inc.
7.7 CavinKare Co.
7.8 Oriflame Cosmetics SA
7.9 EstÃ©e Lauder Companies Inc.
7.10 Revlon Inc.
8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Outlook
9. Future of Brazil Hair Care Market