Brazil, the largest economy of Latin America, is one of the largest markets for beauty and cosmetics in the world. The Brazilian cosmetics market, worth $ 19.77 billion as of 2015, is projected to grow at CAGR 7.56 % to $ 28.46 billion by 2020. The market is currently going through economic slowdown perpetuated by an extended implementation of policies digging into the countryâ€™s spending power. However, even with this slowdown, beauty and cosmetics exhibited a high growth rate of about 10% between 2013 and 2014, and by 11% in 2014, while other industries showed for growth rates significantly less than 5%. The cosmetics industry made 1.8% of the countryâ€™s GDP in 2014. As of 2014, the imports of makeup, along with toiletries was greater than its exports, reflecting a gap in supply domestically, in respond to demand.
Distribution is pervasive through exclusive stores of luxury products in malls or standalone, while ecommerce is emerging as a competitor to direct sales for all mass and premium brands. Customers are increasingly looking for value for money products which are natural and beneficial for the skin, provide a range of combined benefits of high priced premium products like anti-ageing, whitening, and moisturizing, etc. at a lower than premium cost. This product class has been dubbed â€œmasstigeâ€. Mid income customers are trading down from premium to masstige, and from masstige to mass market depending on purchasing power and the multi-benefits offered in products.
While Brazilian women across income brackets partake of a range of cosmetics products for daily usage, the newest trend is the blending of multiple benefits under one beautifying product. The result of this trend, originating in South Korea, is the BB (followed by CC, DD and EE) creams, which have the colour correction properties of foundation, SPF benefits of sunscreen and a multitude of other medical and natural benefits like anti-ageing and moisturizing.
While mass and masstige products are on demand by a large section of middle/low income Brazilians who are taking to home based DIY beauty treatments rather than do them in salons, the premium cosmetics category in Brazil has been on the rise.
Famous brands include Mary Kay, Lâ€™OrÃ©al, Natura, Avon, Beiersdorf, Yanbal, Belcorp, Proctor & Gamble, Unilever, and Kimberly-Clark, among others.
An inclination to look good, availability of new markets, increased spends by international companies looking to invest in the market, teens growing older younger and a large body of ageing population wanting to look younger by using cosmetics are some of the drivers of this market.
Economic slowdown, a highly competitive market in both direct selling as well as store based selling, tighter purse strings, people wanting to opt for DIY beauty treatments at home instead of spending on salons, and some other factors make the challenges in this market.
This Report Offers:
Market Definition for the specified topic along with identification of key drivers and restraints for the market
Market analysis for the Brazil Cosmetics Market, with region specific assessments and competition analysis on a Brazil and regional scale
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a Brazil and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares
Identification and analysis of the Macro and Micro factors that affect the Brazil Cosmetics Market on both Brazil and regional scale
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
1.1 Study Deliverables
1.2 Study Assumptions
2. Research Methodology
3. Executive Summary
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat from new entrants
4.3.4 Threat from substitute Products
4.3.5 Competitive rivalry within the industry
4.4 Industry Policies
5. Market Dynamics
5.1.1 Innovation in Packaging and Design
5.1.2 Aging population
5.1.3 Growth of E-Commerce
5.1.4 Increasing access to Middle-bottom segment of pyramid consumers
5.2.1 New medical technologies for beauty enhancements
5.2.2 Volatile Raw Material Prices
5.3.1 Growing Demand for Organic Products
6. Brazil Cosmetics Market Segmentation
6.1 By Product Types
6.1.1 Hair care products
6.1.2 Skin care products
6.1.3 Oral care products
6.1.4 Make up & Color Cosmetics products
6.1.5 Fragrances & Deodorants
6.1.6 Soaps and shower gels
6.1.7 Sun care products
6.2 by Distribution Channel
6.2.1 Direct selling
6.2.2 Hypermarkets/ Retail Chains
6.2.4 Specialty stores
7. Vendor Market Share Analysis
8. COMPANY PROFILES
8.1 L'Oreal Group
8.2 Procter & Gamble
8.3 Beiersdorf AG
8.4 Avon Products, Inc.
8.6 The EstÃ©e Lauder Companies Inc.
8.8 Kao Corp.
8.9 Revlon Inc.
8.10 Mary Kay
8.11 Yves Rocher
8.12 Oriflame Cosmetics S.A
9. Investment Analysis
9.1 Recent Mergers & Acqisitions
9.2 Strategic Alliances
9.3 Investment Scenario
10. Future Of Brazil Cosmetic Products Market