The Latin America region represented 12.5% of the global cosmetics market share as of 2014, and represented USD 80.0 billion worth of sales as of 2012. The region, despite having weak regulatory frameworks regarding cosmetics production and distribution in several countries, is working its way to becoming the second largest market for cosmetics in the world after Asia-Pacific. It is expected that Brazil, Colombia, and Mexico will lead the growth of this market, with a number of luxury brands establishing their presence in this market with exclusive stores. The world cup in Brazil boosted the sales of products even further.
The Latin America cosmetics products market can be segmented on the basis of product into hair care products, skin care products, oral care products, color cosmetics products, fragrances, soaps and shower gels, sun care products, and others. On the basis of distribution channel, the market can segmented into direct selling, supermarkets, specialty stores, e-commerce, departmental stores, pharmacies, and others. Lastly, on the basis of geography, the market can segmented into Brazil, Mexico, Colombia, Chile, Argentina, and others.
The cosmetics or beauty products industry in the world is a sector, which remains impervious to the ups and downs of the world economy. Overall sales are indeed affected in the event of an economic downturn, but one can always count on the sales of cosmetics to maintain a certain overall volume. This could be contributed to the continuing and growing usage of cosmetic products by women and men alike, across the world.
Rising disposable incomes, an inclination to spend on appearance, a large section of the worldâ€™s teens growing older, a union of for skin-benefiting and beautifying aspects in new makeup products through research, continuing breakthrough research on products, large swathes of unpenetrated potential market regions are some of the drivers of this market.
However, constricted budgets in the wake of tough economic conditions in Mexico, Argentina, Colombia, high level of competition, lack of unpenetrated and potential markets within the developed regions, insufficient research into the prevalent trend of organic products, inadequate regulatory frameworks for safe production of cosmetics in a number of countries, and a few other factors are hindering the growth of this market.
Cosmetics can be subdivided by the areas of application. Cosmetics used on the face (and other parts of the body like foundation, glitter, etc.) include products, such as primer, foundation, concealer, face powder, bronzer/blusher, face contour creams, highlighter, and setting spray to help makeup stay put longer. Cosmetics used on the lips include lipsticks in matte or non-matte and other varieties, lip stains, colored lip balms, and lip glosses. Furthermore, the eye-area makeup items include kohl, eye liners, eye brow pencils (and recently, fake eye brows), fake eye lashes, mascara, etc. Aside from these products, there are ancillary industries for cosmetics supportive products, such as make up brushes, beauty blenders, etc. The most popular trend is the blending of multiple benefits under one beautifying product. The result of this trend, which originated in South Korea, is the BB (followed by CC, DD, and EE) creams, which have the colour correction properties of foundation, SPF benefits of sunscreen, and a multitude of other medical and natural benefits.
The predominant trends for cosmetics include lasting power and new color palettes, increasing market share for ethnic products, and an increased preference for vegan, organic, and natural beauty products to mitigate the harmful effects of pollution, sun, dust, and harmful ingredients that are typically a part of cosmetic products.
Some of the major players in the LAC market are Lâ€™Oreal Group, P&G, Unilever, Mary Kay, and Alticor among others.
Market analysis for the Latin America Cosmetic Products Market, with region specific assessments and competition analysis on global and regional scales
Market definition along with the identification of key drivers and restraints
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their market shares
Identification and analysis of the macro and micro factors that affect the Latin America cosmetic products market on both global and regional scales
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
1.1 Study Deliverables
1.2 Study Assumptions
2. Research Methodology
3. Executive Summary
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat from new entrants
4.3.4 Threat from substitute Products
4.3.5 Competitive rivalry within the industry
4.4 Industry Policies
5. Market Dynamics
5.1.1 Innovation in Packaging and Design
5.1.2 Aging population
5.1.3 Growth of E-Commerce
5.1.4 Increasing access to Middle-bottom segment of pyramid consumers
5.2.1 New medical technologies for beauty enhancements
5.2.2 Volatile Raw Material Prices
5.3.1 Growth in Emerging markets
5.3.2 Growing Demand for Organic Products
6. Latin America Cosmetics Market Segmentation
6.1 By Product Types
6.1.1 Hair care products
6.1.2 Skin care products
6.1.3 Oral care products
6.1.4 Make up & Color Cosmetics products
6.1.5 Fragrances & Deodorants
6.1.6 Soaps and shower gels
6.1.7 Sun care products
6.2 by Distribution Channel
6.2.1 Direct selling
6.2.2 Hypermarkets/ Retail Chains
6.2.4 Specialty stores
6.3 Segmented by Region
6.3.1 Latin America
7. Vendor Market Share Analysis
8. COMPANY PROFILES
8.1 L'Oreal Group
8.2 Procter & Gamble
8.3 Beiersdorf AG
8.4 Avon Products, Inc.
8.6 The EstÃ©e Lauder Companies Inc.
8.8 Kao Corp.
8.9 Revlon Inc.
8.10 Mary Kay
8.11 Yves Rocher
8.12 Oriflame Cosmetics S.A
9. Investment Analysis
9.1 Recent Mergers & Acqisitions
9.2 Strategic Alliances
9.3 Investment Scenario
10. Future Of Latin America Cosmetic Products Market
List of Tables
1: Global Cosmetic market Revenue, 2014-2020 ($Billion)
2: Latin America Cosmetic Market By Product Types ($Billion), 2014-2020
3: Latin America Cosmetic Market By Product Types - Hair care Products ($Billion), 2014-2020
4: Latin America Cosmetic Market By Product Types - Skin care Products ($Billion), 2014-2020
5: Latin America Cosmetic Market By Product Types - Oral Care Products ($Billion), 2014-2020
6: Latin America Cosmetic Market By Product Types - Color Cosmetic Products ($Billion), 2014-2020
7: Latin America Cosmetic Market By Product Types - Fragrances ($Billion), 2014-2020
8: Latin America Cosmetic Market By Product Types - Soaps and shower gels ($Billion), 2014-2020
9: Latin America Cosmetic Market By Product Types - Sun care Products ($Billion), 2014-2020
10: Latin America Cosmetic Market By Product Types - Others ($Billion), 2014-2020
11: Latin America Cosmetic Market By Distribution Channel ($Billion), 2014-2020
12: Latin America Cosmetic Market By Distribution Channel - Direct Selling ($Billion), 2014-2020
13: Latin America Cosmetic Market By Distribution Channel - Supermarkets ($Billion), 2014-2020
14: Latin America Cosmetic Market By Distribution Channel - Specialty Stores ($Billion), 2014-2020
15: Latin America Cosmetic Market By Distribution Channel - Pharmacies ($Billion), 2014-2020
16: Latin America Cosmetic Market By Distribution Channel - Salon ($Billion), 2014-2020
17: Latin America Cosmetic Market By Distribution Channel - Others ($Billion), 2014-2020
18: Latin America Cosmetic Market By Region ($Billion), 2014-2020
19: Latin America Cosmetic Market By Region - Latin America ($Billion), 2014-2020
20: Latin America Cosmetic Market By Region - Latin America - Brazil ($Billion), 2014-2020
21: Latin America Cosmetic Market By Region - Latin America - Mexico ($Billion), 2014-2020
22: Latin America Cosmetic Market By Region - Latin America - Colombia ($Billion), 2014-2020
23: Latin America Cosmetic Market By Region - Latin America - Chile ($Billion), 2014-2020
24: Latin America Cosmetic Market By Region - Latin America - Argentina ($Billion), 2014-2020
25: Latin America Cosmetic Market By Region - Latin America - Others ($Billion), 2014-2020