Japan Cosmetics Products Market- By Products, Distribution Channels and Vendors - Market Trends and Forecasts 2017 - 2022

  • ID: 4385902
  • Report
  • Region: Japan
  • 74 pages
  • Mordor Intelligence
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The cosmetics or beauty products industry in the world is one sector which remains impervious to the ups and downs markets. Overall sales are indeed affected in the event of an economic downturn, but one can count on sales of cosmetics to maintain a certain volume overall. This is because of continuing and growing usage of products by women, and increasingly, by men, across the world.

It is estimated that the Japan cosmetics market is worth $ 28.62 billion in 2015, and will grow at a CAGR of 9.78 % over the forecast period, to $ 45.64 by 2020. With a contracting economy, Japan’s cosmetics market is characterized by a high level of saturation, and a lowering purchasing power as consumers trade down to cheaper products. However, the market is driven by product innovations through new products or incremental benefits to existing products. Along with typical skin, lips and eye makeup, the newest trend is the blending of multiple benefits under one beautifying product. The result of this trend, originating in South Korea, is the BB (followed by CC, DD and EE) creams, which have the color correction properties of foundation, SPF benefits of sunscreen and a multitude of other medical and natural benefits.

Cosmetics can be subdivided by the areas of application. Cosmetics used on the face (and other parts of the body like foundation, glitter, etc.) include products like primer, foundation, concealer, face powder, bronzer/blusher, face contour creams, highlighter, and setting spray to help makeup stay put longer. Cosmetics used on the lips include lipsticks in matte or non-matte and other varieties, lipstains, colored lip balms, and lip glosses. Furthermore, the eye-area makeup items include kohl, eye liners, eye brow pencils (and recently, fake eye brows), fake eye lashes, mascara, and more. Another extension of cosmetics are nail colors. Aside from these products, there are ancillary industries for cosmetics supportive products like make up brushes, beauty blenders, etc. The most popular trend is the blending of multiple benefits under one beautifying product. The result of this trend, originating in South Korea, is the BB (followed by CC, DD and EE) creams, which have the color correction properties of foundation, SPF benefits of sunscreen and a multitude of other medical and natural benefits.

Another driving factor of this market is increased sale of mass market products through pharmacies and other mass market channels, and a corresponding reduction in high priced products. Customers are increasingly looking for value for money products which are natural and beneficial for the skin, provide a range of combined benefits of high priced premium products, at a lower than premium cost. This product class has been dubbed “masstige”. Customers look overseas to acquire products with breakthrough technologies and radical effects. Premium Swiss brands, among others like La Prairie, Dior, Guerlain, Clarins, Clinique, Lancôme, Estee Lauder, Shiseido are experiencing expansion on the back of product innovations. Shiseido, a Japan based brand itself is the market leaders among these, commanding a share of XX.X%

Drivers

An increased demand for value added products like BB, CC and DD creams and other overseas innovations including benefits of natural ingredients, an ageing population, inclination to spend on appearance, a large product basket included under makeup (including makeup removal products) are some of the drivers of Japanese cosmetics industry.

Challenges

This Report Offers:

Market Definition for the specified topic along with identification of key drivers and restraints for the market
Market analysis for the Japan Cosmetics Market, with region specific assessments and competition analysis on a Japan and regional scale
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a Japan and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares
Identification and analysis of the Macro and Micro factors that affect the Japan Cosmetics Market on both Japan and regional scale
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
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1. Introduction
1.1 Study Deliverables
1.2 Study Assumptions
2. Research Methodology
3. Executive Summary
4. Market Overview
4.1 Introduction
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat from new entrants
4.3.4 Threat from substitute Products
4.3.5 Competitive rivalry within the industry
4.4 Industry Policies
5. Market Dynamics
5.1 Drivers
5.1.1 Innovation in Packaging and Design
5.1.2 Aging population
5.1.3 Growth of E-Commerce
5.1.4 Increasing access to Middle-bottom segment of pyramid consumers
5.2 Restraints
5.2.1 New medical technologies for beauty enhancements
5.2.2 Volatile Raw Material Prices
5.3 Opportunities
5.3.1 Growing Demand for Organic Products
6. Japan Cosmetics Market Segmentation
6.1 By Product Types
6.1.1 Hair care products
6.1.2 Skin care products
6.1.3 Oral care products
6.1.4 Make up & Color Cosmetics products
6.1.5 Fragrances & Deodorants
6.1.6 Soaps and shower gels
6.1.7 Sun care products
6.1.8 Others
6.2 by Distribution Channel
6.2.1 Direct selling
6.2.2 Hypermarkets/ Retail Chains
6.2.3 E-Commerce
6.2.4 Specialty stores
6.2.5 Pharmacies
6.2.6 Salon
6.2.7 Others
7. Vendor Market Share Analysis
8. COMPANY PROFILES
8.1 L'Oreal Group
8.2 Procter & Gamble
8.3 Beiersdorf AG
8.4 Avon Products, Inc.
8.5 Unilever
8.6 The Estée Lauder Companies Inc.
8.7 Shiseido
8.8 Kao Corp.
8.9 Revlon Inc.
8.10 Mary Kay
8.11 Yves Rocher
8.12 Oriflame Cosmetics S.A
8.13 Alticor
9. Investment Analysis
9.1 Recent Mergers & Acqisitions
9.2 Strategic Alliances
9.3 Investment Scenario
10. Future Of Japan Cosmetic Products Market
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