Italy Kitchen Appliances Products Market - By Products, Distribution Channels and Vendors - Market Trends and Forecasts 2017 - 2022

  • ID: 4385904
  • Report
  • Region: Italy
  • 72 pages
  • Mordor Intelligence
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Global kitchen appliances market has witnessed growth despite the economic slowdown across some of the major economies after the 2009 recession. Presence of large number of alternatives is driving the segment and with improving economic scenario, the Italian market is expected to witness growth over the forecast period, despite being one of the countries worst hit by the Eurozone crisis.

The market for home appliances is, in large part driven by kitchen appliances. The category of home appliances in Italy, amidst lowest purchasing powers, low YoY GD growth (0.10% in 2015) and 12.40% rate of unemployment, is really being driven forward by smaller ticket sized appliances common in the kitchen. Italy’s economic prospects are upheld by positive current account and debt/GDP ratios as of now. House purchases are on a halt. House refurbishing for the purposes of letting out, is driving the market for kitchen appliances, especially the small kitchen appliances. Kitchen appliances include large appliances like refrigerators, dishwashers, microwaves and ovens, gas stoves, chimneys, and smaller appliances like juicers/mixers, coffee and tea makers, toasters, air fryers, and non-cooking small items like kettles, knives, scales, graters, etc.

The Italy market for kitchen appliances was worth US$ X.X bn as of 2014, and is expected to grow to US$ X.X bn by 2020, growing at a CAGR of X.X% over the forecast period. Small appliances are expected to grow at a CAGR of X.X% from US$ X.X bn in 2014 to US$ X.X bn in 2020. Large appliances are worth US$ X.X bn as of 2014, and are expected to grow at CAGR X% to US$ X.X bn in 2020. It is the small kitchen appliances market which is driving the growth in kitchen appliances market.

Specialty super markets, as well as brick and mortar store prices of small kitchen appliances averaged lower than those online, leading to a drop in distribution through ecommerce, and an increase of purchase via retail stores. However, this trend is expected balance itself with increased discounts and product bundling innovations, as well as tie ups with manufacturers.

The latest trend in home appliances, including kitchen appliances is that of energy efficiency, and connectivity in line with IoT (Internet of Things), wherein most appliances can be remotely controlled, or are equipped with sensors designed to auto manage the appliances. Smart appliances, as they are called, alone are expected to drive this category ahead to achieve higher growth rates. With new and other houses going through refurbishing, kitchen appliances can be chosen to fit the size of the kitchen. The appliances are equipped with frills, or are available without frills across several price ranges.

Some notable companies included in the report are Electrolux, GE, LG Electronics, Samsung, Murphy Richards, Phillips, Bosch, Hamilton, and a range of other regional manufacturers. US based manufacturers have a clear lead across several product categories, Asian manufacturers are establishing themselves in the mass market.


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This Report Offers:

Market Definition for the Kitchen Appliances along with identification of key drivers and restraints for the market
Market analysis for the Italy Kitchen Appliances Market, with region specific assessments and competition analysis on a Italy and regional scale
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a Italy and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares
Identification and analysis of the Macro and Micro factors that affect the Italy Kitchen Appliances Market on both Italy and regional scale
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
Note: Product cover images may vary from those shown
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1. Research Methodology
2. Executive Summary
3.1 Overview
3.2 Industry Value Chain Analysis
3.3 Industry Attractiveness - Porter's 5 Force Analysis
3.3.1 Bargaining Power of Suppliers
3.3.2 Bargaining Power of Consumers
3.3.3 Threat from new entrants
3.3.4 Threat from substitute products
3.3.5 Competitive rivalry within the industry
3.4 Industry Policies
4.1 Introduction
4.2 Drivers
4.2.1 Demand for appliances in End User Market
4.2.2 Changing Lifestyle
4.3 Restraints
4.3.1 Lack Of Expertise
4.3.2 Dominance of Traditional Kitchen
4.4 Opportunities
4.4.1 Urbanization
4.4.2 Changing Consumer Behavior
5. Italy Kitchen Appliances Products Market Segmentation, Forecasts and Trends
5.1 By Products
5.1.1 Electric Steamers
5.1.2 Water Purifier
5.1.3 Micro Oven
5.1.4 Refrigerators
5.1.5 Air Fryer
5.1.6 Induction Stoves
5.1.7 Dishwashers
5.1.8 Others
5.2 By Distribution Channel
5.2.1 Direct Selling
5.2.2 E-commerce
5.2.3 Stores
5.2.4 Others
6. Vendor Market Share Analysis
7. Competitive Intelligence - Company Profiles
7.1 Phillips
7.1.1 Overview
7.1.2 Products and Services
7.1.3 Financials
7.1.4 Key Developments
7.2 Murphy Richards
7.2.1 Overview
7.2.2 Products and Services
7.2.3 Financials
7.2.4 Key Developments
7.3 Samsung
7.3.1 Overview
7.3.2 Products and Services
7.3.3 Financials
7.3.4 Key Developments
7.4 Bosch
7.4.1 Overview
7.4.2 Products and Services
7.4.3 Financials
7.4.4 Key Developments
7.5 Electrolux
7.5.1 Overview
7.5.2 Products and Services
7.5.3 Financials
7.5.4 Key Developments
7.6 Panasonic
7.6.1 Overview
7.6.2 Products and Services
7.6.3 Financials
7.6.4 Key Developments
7.7 Havells
7.7.1 Overview
7.7.2 Products and Services
7.7.3 Financials
7.7.4 Key Developments
7.8 Eureka Forbes
7.8.1 Overview
7.8.2 Products and Services
7.8.3 Financials
7.8.4 Key Developments
7.9 IFB
7.9.1 Overview
7.9.2 Products and Services
7.9.3 Financials
7.9.4 Key Developments
7.10 LG Corp
7.10.1 Overview
7.10.2 Products and Services
7.10.3 Financials
7.10.4 Key Developments
8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Scenario and Opportunities
9. Future of Italy Kitchen Appliances Products Market

List of Tables

1: ItalyKitchenAppliancesProductsmarketRevenue,2014-2020($Billion)
2: ItalyKitchenAppliancesProductsmarketRevenue,byProducts,ElectricSteamers,2014-2020($Billion)
3: ItalyKitchenAppliancesProductsmarketRevenue,byProducts,WaterPurifiers,2014-2020($Billion)
4: ItalyKitchenAppliancesProductsmarketRevenue,byProducts,MicroOwen,2014-2020($Billion)
5: ItalyKitchenAppliancesProductsmarketRevenue,byProducts,Refrigerators,2014-2020($Billion)
6: ItalyKitchenAppliancesProductsmarketRevenue,byProducts,AirFryer,2014-2020($Billion)
7: ItalyKitchenAppliancesProductsmarketRevenue,byProducts,InductionStoves,2014-2020($Billion)
8: ItalyKitchenAppliancesProductsmarketRevenue,byProducts,Dishwashers,2014-2020($Billion)
9: ItalyKitchenAppliancesProductsmarketRevenue,byProducts,Others,2014-2020($Billion)
10: ItalyKitchenAppliancesProductsmarketRevenue,byDistributionChannel,,2014-2020($Billion)
11: ItalyKitchenAppliancesProductsmarketRevenue,byDistributionChannel,Supermarkets,2014-2020($Billion)
12: ItalyKitchenAppliancesProductsmarketRevenue,byDistributionChannel,SpecialtyStores,2014-2020($Billion)
13: ItalyKitchenAppliancesProductsmarketRevenue,byDistributionChannel,E-commerce,2014-2020($Billion)
14: ItalyKitchenAppliancesProductsmarketRevenue,byDistributionChannel,DepartmentalStores,2014-2020($Billion)
15: ItalyKitchenAppliancesProductsmarketRevenue,byDistributionChannel,Pharmacies,2014-2020($Billion)
16: ItalyKitchenAppliancesProductsmarketRevenue,byDistributionChannel,Others,2014-2020($Billion)
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown