Between 2015 and 2020, Italy will finally turn the tide for its contracting hair care market in 20XX. The market, currently worth US$ XX.XX bn, still presents channels of growth in some places. Despite the severe Eurozone crisis, Italy is managing to show for a small contraction because of the sales it has upheld through a combination of innovative offers and promotions.
For one, menâ€™s hair care is a high growth area for Italian hair care industry. Furthermore, an aging population intending to stay youthful for as long as they can is driving the hair colourant growth sector. Stylish images in the country support the sale of hair styling agents like sprays, gels and serums.
Another trend that is very prominent in Italy despite the contracting market is the investment and success in natural hair care products, inclusive of oils of several kinds. One example is the success of Andrelon Oil & Care range by Sunsilk. E-commerce is an upcoming trend because of the competitive discounts offered.
The return on marketing is reducing, and even channels of social media have not been able to fully mobilize the market which is currently stagnant right now. However, with the return of rigour in the economy, the market is estimated to return with high growth rates. The Italian hair care market was worth US$ XX.XX bn as of 2014, and is projected to change to US$ XX.XX by 2020, at X.XX% CAGR.
An aging population looking for organic and chemical-free alternatives bestowing benefits of natural products is driving the market growth, introducing new product categories like oils, etc.
E-commerce with higher discounts helps to tide through the difficult market conditions.
Tighter purse strings in the aftermath of the Euro zone crisis
Fast moving goods market cannibalization through one-time purchase items (like appliances)
Cheaper do it at home product packs.
This Report Offers:
Market analysis for the France hair care market, with country specific assessments.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
Identification and analysis of the macro and micro factors that affect the France hair care market on regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
2. Executive Summary
3. Market Overview
3.2 Industry Value Chain Analysis
3.3 Industry Attractiveness - Porter's 5 Force Analysis
3.3.1 Bargaining Power of Suppliers
3.3.2 Bargaining Power of Consumers
3.3.3 Threat from new entrants
3.3.4 Threat from substitute products
3.3.5 Competitive rivalry within the industry
3.4 Industry Policies
4. Market Dynamics
4.2.1 Increasing focus towards grooming and personal appearance
4.2.2 Aging population
4.2.3 Increasing promotional activities
4.2.4 Growth of E-commerce
4.3.1 New medical technologies for hair enhancements
4.3.2 Volatile Raw Material Prices
4.4.1 Changing consumer behavior
5. Hair Care Products Market Segmentation, Forecasts and Trends
5.1 Hair Types
5.1.1 Straight Hair
5.1.2 Curly Hair
5.2.2 Hair spray
5.2.4 Styling Gel
5.2.5 Hair Oil
5.3 Distribution Channel
5.3.1 Direct Selling
5.3.3 Specialty Stores
5.3.5 Departmental Stores
6. Competitive Intelligence - Company Profiles
6.1 L'Oreal Group
6.1.2 Products and Services
6.1.4 Recent Developments
6.2 Procter & Gamble
6.2.2 Products and Services
6.2.4 Recent Developments
6.3.2 Products and Services
6.3.4 Recent Developments
6.4.2 Products and Services
6.4.4 Recent Developments
6.5.2 Products and Services
6.5.4 Recent Developments
6.6 Johnson & Johnson
6.6.2 Products and Services
6.6.4 Recent Developments
6.7 Estee Lauder
6.7.2 Products and Services
6.7.4 Recent Developments
6.8.2 Products and Services
6.8.4 Recent Developments
6.9 Yves Rocher
6.9.2 Products and Services
6.9.4 Recent Developments
6.10 Combe Inc.
6.10.2 Products and Services
6.10.4 Recent Developments
6.11.2 Products and Services
6.11.4 Recent Developments
6.12 Conair Corporation
6.12.2 Products and Services
6.12.4 Recent Developments
6.13.2 Products and Services
6.13.4 Recent Developments
6.14.2 Products and Services
6.14.4 Recent Developments
6.15 Scunci International Inc.
6.15.2 Products and Services
6.15.4 Recent Developments
6.16 Goody Products Inc.
6.16.2 Products and Services
6.16.4 Recent Developments
7. Investment Analysis
7.1 Recent Mergers and Acquisitions
7.2 Investment Scenario and Opportunities
8. Future of Hair Care Products Market
List of Tables
1: Europe Hair Care Products Market Revenue ($Billion), 2015-2020
2: Italy Hair Care Products Market By Hair Types ($Billion), 2015-2020
3: Italy Hair Care Products Market By Hair Types - Straight Hair ($Billion), 2015-2020
4: Italy Hair Care Products Market By Hair Types - Curly Hair ($Billion), 2015-2020
5: Italy Hair Care Products Market By Products ($Billion), 2015-2020
6: Italy Hair Care Products Market By Products - Colorants ($Billion), 2015-2020
7: Italy Hair Care Products Market By Products - Hair spray ($Billion), 2015-2020
8: Italy Hair Care Products Market By Products - Conditioners ($Billion), 2015-2020
9: Italy Hair Care Products Market By Products - Styling Gel ($Billion), 2015-2020
10: Italy Hair Care Products Market By Products - Hair Oil ($Billion), 2015-2020
11: Italy Hair Care Products Market By Products - Shampoos ($Billion), 2015-2020
12: Italy Hair Care Products Market By Products - Others ($Billion), 2015-2020
13: Italy Hair Care Products Market By Distribution Channel ($Billion), 2015-2020
14: Italy Hair Care Products Market By Distribution Channel - Direct Selling ($Billion), 2015-2020
15: Italy Hair Care Products Market By Distribution Channel - Supermarkets ($Billion), 2015-2020
16: Italy Hair Care Products Market By Distribution Channel - Specialty Stores ($Billion), 2015-2020
17: Italy Hair Care Products Market By Distribution Channel - E-commerce ($Billion), 2015-2020
18: Italy Hair Care Products Market By Distribution Channel - Departmental Stores ($Billion), 2015-2020
19: Italy Hair Care Products Market By Distribution Channel - Pharmacies ($Billion), 2015-2020
20: Italy Hair Care Products Market By Distribution Channel - Others ($Billion), 2015-2020