Extremely dry weather, high sun exposure, and other factors are leading to a decrease in hair longevity, and urbanized consumers are increasingly looking for alternatives to fix the problems like hair thinning, hair loss, scalp problems, and more. As a result, categories offering benefits of maintaining the health of hair including hair thickness, faster regrowth, damage repair, deep nourishment and other such categories have gained importance.
High disposable income and affluence will lead to higher value added, premium products by brands being introduced in the market, although an intense competition in the market will result in competitive prices, and premium markets reducing prices through discounts to stay relevant to the population.
Furthermore, the newest trend in maintaining lustrous hair is the usage of keratin and the exotic Moroccan oil in hair care, as a part of expensive hair treatments in salons. This has inspired the launch of a number of hair care products with the benefits of keratin and Moroccan in mass as well as premium hair care markets.
Dominant players include Cosmopharm, Proctor & Gamble (with its Head & Shoulders), Perrigo, and others. Product sales are driven by incremental innovations in products offering additional benefits to the hair health.
An intense R&D factoring in the demands from the population to being new and innovative hair care products will continue to drive the Israeli hair care market. An increasing number of aged population will drive the hair colour and styling section in this region.
High income disparity makes it impossible to product higher value added products for a large population group in the Israeli market. Tighter purse strings in response to an austere economy, and other factors pose as challenges for hair care in the Israeli market.
This Report Offers:
Market analysis for the Israel hair care market, with country specific assessments.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
Identification and analysis of the Macro and Micro factors that affect the Israel hair care market on regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Methodology
3. Executive Summary
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's 5 Force Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Competitive Rivalry within the Industry
4.4 Industry Policies
5. Market Dynamics
6. Israel Hair Care Market Segmentation (Size, Trends and Forecast)
6.1 By Products
6.1.2 Hair Spray
6.1.4 Styling Gel
6.1.5 Hair Oil
6.1.7 Others (Serums, Glazes, Root Touch Up Products and Accessories)
6.2 By Distribution Channel
6.2.1 Internet Retailing (E-Commerce)
6.2.2 Hypermarkets (Large Scale Retail Stores)
6.2.3 Specialty Stores
6.2.6 Departmental Stores (Small Scale Retail Stores)
7. Competitive Intelligence - Company Profiles (Overview, Products & Services, Financials and Recent Developments)
7.1 Shiseido Co Ltd.
7.2 Unilever Group
7.3 Procter & Gamble Co.
7.4 Kao Corporation
7.5 L'Oreal SA
7.6 Avon Products Inc.
7.7 CavinKare Co.
7.8 Oriflame Cosmetics SA
7.9 EstÃ©e Lauder Companies Inc.
7.10 Revlon Inc.
8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Outlook
9. Future of Israel Hair Care Market