The Indian hair care market is segmented on the basis of hair type into curly and straight hair. On the basis of product, the market is segmented into colorants, hair sprays, conditioners, styling gels, hair oils, shampoos, and others. On the basis of distribution channel, the market is segmented into direct selling, supermarkets, specialty stores, e-commerce, departmental stores, pharmacies, and others.
The Indian market hair care growth is in part being fuelled by an increasing expenditure on the appearance of people. High urbanization rate has led to a number of people working, with an increasing focus on looking presentable and professional. This trend is not restricted to women, as one of the highest growth sectors in personal care as well as hair care are the product categories for men. This was introduced by some brands and newer brands are rapidly filling out the vacant menâ€™s hair care space with products, such as shampoos, conditioners, and serums. Hair styling products for men, such as gels, sprays, etc. were already present in the Indian hair care market. Overall, the purchase of costly hair care treatments for hair loss, hair quality, etc. are popular, despite a hefty price tag.
An increasingly urban population looking to spend increasing amounts on hair care, style and health will drive the Indian hair care market. However, limited budget of the hair colorant interested mature population, trend of preferring DIY recipes, and purchase of exclusive organic hair care products will undermine the sales of traditional products and will hinder the growth of the overall market.
The other trend leading to the explosion in the hair care market in India is that of herbal ingredients infused in the hair care products. Several herbal formulations popular in the market have been made in India, with herbal hair care leaders being Himalaya Herbals, and a few others. This has led to the increased R&D activity by other companies, which are looking to infuse herbal benefits into products to increase their sales.
Market analysis for the Indian Hair Care Market, with region specific assessments and competition analysis on global and regional scales
Market definition along with the identification of key drivers and restraints
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their market shares
Identification and analysis of the macro and micro factors that affect the Indian hair care market on both global and regional scales
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Methodology
3. Executive Summary
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's 5 Force Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Competitive Rivalry within the Industry
4.4 Industry Policies
5. Market Dynamics
6. India Hair Care Market Segmentation (Size, Trends and Forecast)
6.1 By Products
6.1.2 Hair Spray
6.1.4 Styling Gel
6.1.5 Hair Oil
6.1.7 Others (Serums, Glazes, Root Touch Up Products and Accessories)
6.2 By Distribution Channel
6.2.1 Internet Retailing (E-Commerce)
6.2.2 Hypermarkets (Large Scale Retail Stores)
6.2.3 Specialty Stores
6.2.6 Departmental Stores (Small Scale Retail Stores)
7. Competitive Intelligence - Company Profiles (Overview, Products & Services, Financials and Recent Developments)
7.1 Shiseido Co Ltd.
7.2 Unilever Group
7.3 Procter & Gamble Co.
7.4 Kao Corporation
7.5 L'Oreal SA
7.6 Patanjali Ayurved Ltd.
7.7 Himalaya Drug Company
7.8 Avon Products Inc.
7.9 CavinKare Co.
7.10 Oriflame Cosmetics SA
7.11 EstÃ©e Lauder Companies Inc.
7.12 Neutrogena Corporation
8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Outlook
9. Future of India Hair Care Market