India has one of the fastest growing cosmetics market. The Indian cosmetics market was worth $ 9.94 billion, with a CAGR of 10.36% the market is expected to reach $ 16.27 billion in 2020. The Indian economy boasts of a GDP rate of 7.50%, as of 2015. This environment makes spending on and growth of cosmetics products easier. A rising urban population, inclination to look presentable manifesting through the demand for whitening products by both men and women is driving growth in this market.
While several campaigns are underway to remove the preference for whitening in the nation, most cosmetics offering traditional functionalities, whitening properties, and increasingly, other skin benefiting properties derived from natural ingredients. A result is an increase in salons and salon frequenters, number of beauty treatments at salons and clinics, and volume sales of products. Rising middle class with increasing disposable income is further creating a market for high priced and premium products by brands like Dior, Guerlain, Clarins, Clinique, LancÃ´me, Estee Lauder, Shiseido, and others. The recent past has seen a high rate of products launched. Along with typical skin, lips and eye makeup, body care via products and spa usage is also on the increase. The newest trend is the blending of multiple benefits under one beautifying product. The result of this trend, originating in South Korea, is the BB (followed by CC, DD and EE) creams, which have the color correction properties of foundation, SPF benefits of sunscreen and a multitude of other medical and natural benefits.
Customers are increasingly looking for value for money products which are natural and beneficial for the skin, provide a range of combined benefits of high priced premium products, at a lower than premium cost. This product class has been dubbed â€œmasstigeâ€.
Some important players in the mass/masstige makeup/cosmetics field Hindustan Unilever, Lâ€™OrÃ©al, Beiersdorf, MAC, Revlon, Olay, Avon, Boots No 7, Maybelline, Neutrogena, etc.
Continuation of demand for whitening properties in cosmetics, increased preference for natural ingredients based cosmetics, high rate of urbanization, working professionals wanting to appear presentable, increased research on natural ingredients based products, the large younger generation growing older younger, a considerable ageing population willing to purchase cosmetics to look younger, new markets at Tier II and Tier III towns, are some of the drivers of cosmetics industry in India.
Difficulties in segmentation of the market, a tough and low income rural market which is also the largest population group in the country, etc. are some of the challenges in this market.
This Report Offers:
Market Definition for the specified topic along with identification of key drivers and restraints for the market
Market analysis for the India Cosmetics Market, with region specific assessments and competition analysis on a India and regional scale
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a India and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares
Identification and analysis of the Macro and Micro factors that affect the India Cosmetics Market on both India and regional scale
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
1.1 Study Deliverables
1.2 Study Assumptions
2. Research Methodology
3. Executive Summary
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat from new entrants
4.3.4 Threat from substitute Products
4.3.5 Competitive rivalry within the industry
4.4 Industry Policies
5. Market Dynamics
5.1.1 Innovation in Packaging and Design
5.1.2 Aging population
5.1.3 Growth of E-Commerce
5.1.4 Increasing access to Middle-bottom segment of pyramid consumers
5.2.1 New medical technologies for beauty enhancements
5.2.2 Volatile Raw Material Prices
5.3.1 Growing Demand for Organic Products
6. India Cosmetics Market Segmentation
6.1 By Product Types
6.1.1 Hair care products
6.1.2 Skin care products
6.1.3 Oral care products
6.1.4 Make up & Color Cosmetics products
6.1.5 Fragrances & Deodorants
6.1.6 Soaps and shower gels
6.1.7 Sun care products
6.2 by Distribution Channel
6.2.1 Direct selling
6.2.2 Hypermarkets/ Retail Chains
6.2.4 Specialty stores
7. Vendor Market Share Analysis
8. COMPANY PROFILES
8.1 L'Oreal Group
8.2 Procter & Gamble
8.3 Beiersdorf AG
8.4 Avon Products, Inc.
8.6 The EstÃ©e Lauder Companies Inc.
8.8 Kao Corp.
8.9 Revlon Inc.
8.10 Mary Kay
8.11 Yves Rocher
8.12 Oriflame Cosmetics S.A
9. Investment Analysis
9.1 Recent Mergers & Acqisitions
9.2 Strategic Alliances
9.3 Investment Scenario
10. Future Of India Cosmetic Products Market