The North America market for cosmetics is expected to be worth US$ 83.70 billion in 2015, and is expected to grow at a CAGR of 4.52% over the forecast period, to reach US$ 104.4 billion by 2020. North America represents one of the largest markets for color cosmetics and beauty products at 20.9% of the global market as of 2014, followed by a healthy growth rate in 2015. It is characterized by relatively high purchasing power, inclination to spend on appearance, and a high rate of penetration, leading to a saturated market. While the market suffered and registered a decrease in revenues and sales after the 2008-2009 recession, sales have regained value. They are driven by an increased preference for vegan, organic and natural beauty products to mitigate harmful effects of pollution, sun, dust, and harmful ingredients typically a part of cosmetic products. In fact, the United States represents the largest market for organic personal care items, a preference that has manifested into demand for organic cosmetics products. Other drivers include lasting power and new color palettes, increasing market share for ethnic (African, or Asian skin tone specific) products.
Cosmetics can be subdivided by the areas of application. Cosmetics used on the face (and other parts of the body like foundation, glitter, etc.) include products like primer, foundation, concealer, face powder, bronzer/blusher, face contour creams, highlighter, and setting spray to help makeup stay put longer.
Cosmetics used on the lips include lipsticks in matte or non-matte and other varieties, lipstains, colored lip balms, and lip glosses. Furthermore, the eye-area makeup items include kohl, eye liners, eye brow pencils (and recently, fake eye brows), fake eye lashes, mascara, and more. Another extension of cosmetics are nail colors. Aside from these products, there are ancillary industries for cosmetics supportive products like make up brushes, beauty blenders, etc. The most popular trend is the blending of multiple benefits under one beautifying product. The result of this trend, originating in South Korea, is the BB (followed by CC, DD and EE) creams, which have the colour correction properties of foundation, SPF benefits of sunscreen and a multitude of other medical and natural benefits.
High disposable income in North America represents a high market share of luxury brands like Dior, Guerlain, Clarins, Clinique, LancÃ´me, Estee Lauder, Shiseido, etc. Distribution is pervasive through exclusive stores of luxury products in malls or standalone, while ecommerce is emerging as a competitor to direct sales for all mass and premium brands. Direct sales for Avon continue to hold and grow market value. Customers are increasingly looking for value for money products which are natural and beneficial for the skin, provide benefits of high priced premium products, at a lower than premium cost. This product class has been dubbed â€œmasstigeâ€. Moreover, a market for of vegan/halal products for Islamic consumers has been proliferating in North America, although at a smaller scale.
Some important players in the mass/masstige makeup/cosmetics field include P&G, Beiersdorf, Unilever, MAC, Revlon, Lâ€™Oreal, Olay, Avon, etc. among others.
High disposable incomes, an inclination to spend on appearance, a large section of the North Americaâ€™s teens growing older, younger, a union of for skin-benefiting and beautifying aspects in new makeup products through research into use of natural products, continuing breakthrough research on products, large swathes unpenetrated potential market regions are some of the drivers of this market.
Tighter purse strings in the wake of tough economic conditions in US and Mexico, high level of competition, lack of unpenetrated and potential markets within the developed regions, insufficient research into the prevalent trend of organic products, and other factors make up the challenges in this market.
This Report Offers:
Market Definition for the specified topic along with identification of key drivers and restraints for the market
Market analysis for the North America Cosmetics Market, with region specific assessments and competition analysis on a North America and regional scale
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a North America and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares
Identification and analysis of the Macro and Micro factors that affect the North America Cosmetics Market on both North America and regional scale
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
1.1 Study Deliverables
1.2 Study Assumptions
2. Research Methodology
3. Executive Summary
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat from new entrants
4.3.4 Threat from substitute Products
4.3.5 Competitive rivalry within the industry
4.4 Industry Policies
5. Market Dynamics
5.1.1 Innovation in Packaging and Design
5.1.2 Aging population
5.1.3 Growth of E-Commerce
5.1.4 Increasing access to Middle-bottom segment of pyramid consumers
5.2.1 New medical technologies for beauty enhancements
5.2.2 Volatile Raw Material Prices
5.3.1 Growth in Emerging markets
5.3.2 Growing Demand for Organic Products
6. North America Cosmetics Market Segmentation
6.1 By Product Types
6.1.1 Hair care products
6.1.2 Skin care products
6.1.3 Oral care products
6.1.4 Make up & Color Cosmetics products
6.1.5 Fragrances & Deodorants
6.1.6 Soaps and shower gels
6.1.7 Sun care products
6.2 by Distribution Channel
6.2.1 Direct selling
6.2.2 Hypermarkets/ Retail Chains
6.2.4 Specialty stores
6.3 Segmented by Region
6.3.1 North America
7. Vendor Market Share Analysis
8. COMPANY PROFILES
8.1 L'Oreal Group
8.2 Procter & Gamble
8.3 Beiersdorf AG
8.4 Avon Products, Inc.
8.6 The EstÃ©e Lauder Companies Inc.
8.8 Kao Corp.
8.9 Revlon Inc.
8.10 Mary Kay
8.11 Yves Rocher
8.12 Oriflame Cosmetics S.A
9. Investment Analysis
9.1 Recent Mergers & Acqisitions
9.2 Strategic Alliances
9.3 Investment Scenario
10. Future Of North America Cosmetic Products Market
List of Tables
1: Global Cosmetic Market Revenue, 2014-2020 ($Billion)
2: North America Cosmetic Market Revenue, by Products, Hair care, 2014-2020 ($Billion)
3: North America Cosmetic Market Revenue, by Products, Skin care, 2014-2020 ($Billion)
4: North America Cosmetic Market Revenue, by Products, Oral care, 2014-2020 ($Billion)
5: North America Cosmetic Market Revenue, by Products, Colors, 2014-2020 ($Billion)
6: North America Cosmetic Market Revenue, by Products, Fragnances, 2014-2020 ($Billion)
7: North America Cosmetic Market Revenue, by Products, Soaps and Shower Gels, 2014-2020 ($ Billion)
8: North America Cosmetic Market Revenue, by Products, Sun care, 2014-2020 ($Billion)
9: North America Cosmetic Market Revenue, by Products, Others, 2014-2020 ($Billion)
10: North America Cosmetic Market Revenue, by Distribution Channel, Direct Selling, 2014-2020 ($Billion)
11: North America Cosmetic Market Revenue, by Distribution Channel, Supermarkets, 2014-2020 ($Billion)
12: North America Cosmetic Market Revenue, by Distribution Channel, Speciality Stores, 2014-2020 ($Billion)
13: North America Cosmetic Market Revenue, by Distribution Channel, E-commerce, 2014-2020 ($Billion)
14: North America Cosmetic Market Revenue, by by Distribution Channel, Departmental Stores, 2014-2020 ($Billion)
15: North America Cosmetic Market Revenue, by by Distribution Channel, Pharmacies, 2014-2020 ($Billion)
16: North America Cosmetic Market Revenue, by by Distribution Channel, Others, 2014-2020 ($Billion)
17: North America Cosmetic Market Revenue, by Region, North America, 2014-2020 ($Billion)
18: North America Cosmetic Market Revenue, by Country, United States, 2014-2020 ($Billion)
19: North America Cosmetic Market Revenue, by Country, Canada, 2014-2020 ($Billion)
20: North America Cosmetic Market Revenue, by Country, Others, 2014-2020 ($Billion)