Middle East and Africa Kitchen Appliances Products Market - By Products, Distribution Channels, Countries and Vendors - Market Trends and Forecasts 2017 - 2022

  • ID: 4385939
  • Report
  • Region: Africa, Middle East
  • 93 pages
  • Mordor Intelligence
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Global Kitchen Appliances Market has witnessed growth despite the economic slowdown across some of the major economies after the 2009 recession. Presence of large number of alternatives is driving the segment and with improving economic scenario, the market is expected to witness robust growth over the forecast period.

The market for home appliances is, in large part driven by kitchen appliances. With several of the world’s regions in economic troubles, the category of home appliances is really being driven forward by smaller ticket sized appliances common in the kitchen. Kitchen appliances include large appliances like refrigerators, dishwashers, microwaves and ovens, gas stoves, chimneys, and smaller appliances like juicers/mixers, coffee and tea makers, toasters, air fryers, and non-cooking small items like kettles, knives, scales, graters, etc.

The Middle East and Africa market for kitchen appliances was worth US$ X.X bn as of 2014, and is expected to grow to US$ X.X bn by 2020, growing at a CAGR of X.X% over the forecast period. Small appliances are expected to grow at a CAGR of X.X% from US$ X.X bn in 2014 to US$ X.X bn in 2020. Large appliances are worth US$ X.X bn as of 2014, and are expected to grow at CAGR X% to US$ X.X bn in 2020. In the Middle Eastern and African markets, home appliances market is at a very nascent, but promising position. A total of 70 countries are included in this market, and the variation in terms of disposable income, purchasing power, and other factors is one of the highest experienced globally.

While the Middle Eastern regions experienced an economic decline mirroring the global scenario with the 2008 crisis, and the Eurozone crisis, the region has been quick to regain growth. Africa represents a conglomeration of high growth countries, with a number of resources pushing countries forward, and creating urban markets across countries ripe for selling appliances for new home owners, in a rapidly urbanizing scenario. An expanding middle class, inclusion of new areas as peri-urban and urban markets, and inclusion of more women in the workforce is further boosting the growth of home appliances in both the regions.

Specialty super markets with tax rebates have always been attractive to tourists and other customers in the Middle-East, and this trend is picking up again as the effects of the Eurozone wane. Distribution is notably tending towards channels featuring high discounts, including private label goods outlets, mega markets offering high discounts through tax rebates and tie ups with manufacturers, and ecommerce, which has been posing as a major competitor to other sellers due to highly competitive discounts and other offers.

The latest trend in home appliances, including kitchen appliances is that of energy efficiency, and connectivity in line with IoT (Internet of Things), wherein most appliances can be remotely controlled, or are equipped with sensors designed to auto manage the appliances. Smart appliances, as they are called, alone are expected to drive this category ahead to achieve higher growth rates. With new and other houses going through refurbishing, kitchen appliances can be chosen to fit the size of the kitchen. The appliances are equipped with frills, or are available without frills across several price ranges.

Some notable companies included in the report are Electrolux, GE, LG Electronics, Samsung, Murphy Richards, Phillips, Bosch, and a range of other regional manufacturers.

Drivers

Increasing purchasing power, increasing rate of urbanization, improvement in consumer sentiments, competitive discounts in hyper markets, as well as on ecommerce websites, and other regulatory advantages for home appliance multinationals provide for drivers of the recovering home appliances market in Middle East and Africa.

Challenges

Income disparity, high level of competition between manufacturers (international and domestic, as well as different distributors) provide for a difficult market for home appliances in Middle East and Africa.

This Report Offers:

Market Definition for the Kitchen Appliances along with identification of key drivers and restraints for the market
Market analysis for the Middle East and Africa Kitchen Appliances Market, with region specific assessments and competition analysis on a Middle East and Africa and regional scale
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a Middle East and Africa and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares
Identification and analysis of the Macro and Micro factors that affect the Middle East and Africa Kitchen Appliances Market on both Middle East and Africa and regional scale
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
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1. Research Methodology
2. Executive Summary
3. MARKET OVERVIEW
3.1 Overview
3.2 Industry Value Chain Analysis
3.3 Industry Attractiveness - Porter's 5 Force Analysis
3.3.1 Bargaining Power of Suppliers
3.3.2 Bargaining Power of Consumers
3.3.3 Threat from new entrants
3.3.4 Threat from substitute products
3.3.5 Competitive rivalry within the industry
3.4 Industry Policies
4. MARKET DYNAMICS
4.1 Introduction
4.2 Drivers
4.2.1 Demand for appliances in End User Market
4.2.2 Changing Lifestyle
4.3 Restraints
4.3.1 Lack Of Expertise
4.3.2 Dominance of Traditional Kitchen
4.4 Opportunities
4.4.1 Urbanization
4.4.2 Changing Consumer Behavior
5. Kitchen Appliances Products Market Segmentation, Forecasts and Trends
5.1 By Products
5.1.1 Electric Steamers
5.1.2 Water Purifier
5.1.3 Micro Oven
5.1.4 Refrigerators
5.1.5 Air Fryer
5.1.6 Induction Stoves
5.1.7 Dishwashers
5.1.8 Others
5.2 By Distribution Channel
5.2.1 Direct Selling
5.2.2 E-commerce
5.2.3 Stores
5.2.4 Others
5.3 By Region
5.3.1 Middle East and Africa
5.3.1.1 United Arab Emirates
5.3.1.2 Saudi Arabia
5.3.1.3 South Africa
5.3.1.4 Israel
5.3.1.5 Qatar
5.3.1.6 Others
6. Vendor Market Share Analysis
7. Competitive Intelligence - Company Profiles
7.1 Phillips
7.1.1 Overview
7.1.2 Products and Services
7.1.3 Financials
7.1.4 Key Developments
7.2 Murphy Richards
7.2.1 Overview
7.2.2 Products and Services
7.2.3 Financials
7.2.4 Key Developments
7.3 Samsung
7.3.1 Overview
7.3.2 Products and Services
7.3.3 Financials
7.3.4 Key Developments
7.4 Bosch
7.4.1 Overview
7.4.2 Products and Services
7.4.3 Financials
7.4.4 Key Developments
7.5 Electrolux
7.5.1 Overview
7.5.2 Products and Services
7.5.3 Financials
7.5.4 Key Developments
7.6 Panasonic
7.6.1 Overview
7.6.2 Products and Services
7.6.3 Financials
7.6.4 Key Developments
7.7 Havells
7.7.1 Overview
7.7.2 Products and Services
7.7.3 Financials
7.7.4 Key Developments
7.8 Eureka Forbes
7.8.1 Overview
7.8.2 Products and Services
7.8.3 Financials
7.8.4 Key Developments
7.9 IFB
7.9.1 Overview
7.9.2 Products and Services
7.9.3 Financials
7.9.4 Key Developments
7.10 LG Corp
7.10.1 Overview
7.10.2 Products and Services
7.10.3 Financials
7.10.4 Key Developments
8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Scenario and Opportunities
9. Future of Kitchen Appliances Products Market

List of Tables

1: GlobalKitchenAppliancesProductsmarketRevenue,2014-2020($Billion)
2: KitchenAppliancesProductsmarketRevenue,byProducts,ElectricSteamers,2014-2020($Billion)
3: KitchenAppliancesProductsmarketRevenue,byProducts,WaterPurifiers,2014-2020($Billion)
4: KitchenAppliancesProductsmarketRevenue,byProducts,MicroOwen,2014-2020($Billion)
5: KitchenAppliancesProductsmarketRevenue,byProducts,Refrigerators,2014-2020($Billion)
6: KitchenAppliancesProductsmarketRevenue,byProducts,AirFryer,2014-2020($Billion)
7: KitchenAppliancesProductsmarketRevenue,byProducts,InductionStoves,2014-2020($Billion)
8: KitchenAppliancesProductsmarketRevenue,byProducts,Dishwashers,2014-2020($Billion)
9: KitchenAppliancesProductsmarketRevenue,byProducts,Others,2014-2020($Billion)
10: KitchenAppliancesProductsmarketRevenue,byDistributionChannel,,2014-2020($Billion)
11: KitchenAppliancesProductsmarketRevenue,byDistributionChannel,Supermarkets,2014-2020($Billion)
12: KitchenAppliancesProductsmarketRevenue,byDistributionChannel,SpecialtyStores,2014-2020($Billion)
13: KitchenAppliancesProductsmarketRevenue,byDistributionChannel,E-commerce,2014-2020($Billion)
14: KitchenAppliancesProductsmarketRevenue,byDistributionChannel,DepartmentalStores,2014-2020($Billion)
15: KitchenAppliancesProductsmarketRevenue,byDistributionChannel,Pharmacies,2014-2020($Billion)
16: KitchenAppliancesProductsmarketRevenue,byDistributionChannel,Others,2014-2020($Billion)
17: KitchenAppliancesProductsmarketRevenue,byRegion,MiddleEastandAfrica,2014-2020($Billion)
18: KitchenAppliancesProductsmarketRevenue,byCountry,Israel,2014-2020($Billion)
19: KitchenAppliancesProductsmarketRevenue,byCountry,UnitedArabEmirates,2014-2020($Billion)
20: KitchenAppliancesProductsmarketRevenue,byCountry,SaudiArabia,2014-2020($Billion)
21: KitchenAppliancesProductsmarketRevenue,byCountry,SouthAfrica,2014-2020($Billion)
22: KitchenAppliancesProductsmarketRevenue,byCountry,Qatar,2014-2020($Billion)
23: KitchenAppliancesProductsmarketRevenue,byCountry,Others,2014-2020($Billion)
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