Middle East and Africa Cosmetics Products Market- By Products, Distribution Channels, Countries and Vendors - Market Trends and Forecasts 2017 - 2022

  • ID: 4385942
  • Report
  • Region: Africa, Middle East
  • 95 pages
  • Mordor Intelligence
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The cosmetics or beauty products industry in the world is one sector which remains impervious to the ups and downs markets. Overall sales are indeed affected in the event of an economic downturn, but one can count on sales of cosmetics to maintain a certain volume overall. This is because of continuing and growing usage of products by women, and increasingly, by men, across the world.

The Middle East and Africa region represented 2.8% of the global cosmetics market share as of 2014, and it is expected that the market will to be worth USD 23.05 billion in 2015, and is expected to grow at a CAGR of 9.87% over the forecast period, to USD 36.90 billion by 2020.

The Middle East and Africa cosmetics market is underdeveloped because of poverty rampant across several regions and several people living under US$ 2 a day (by PPP). However, it is believed that these markets will grow at an exponential rate, with even the low income population in Africa looking to maximize the worth of their spending on beauty to achieve better appearance. In developed Middle Eastern countries, the market for cosmetics is comparable with those of other regions of the world. Rising disposable income, urbanization and a number of unpenetrated markets drive the cosmetics market growth in MEA. The region is especially critical for the development of cosmetics products exclusively for African and South Asian skin types, heralding a large and potentially high growth market share.

Cosmetics can be subdivided by the areas of application. Cosmetics used on the face (and other parts of the body like foundation, glitter, etc.) include products like primer, foundation, concealer, face powder, bronzer/blusher, face contour creams, highlighter, and setting spray to help makeup stay put longer. Cosmetics used on the lips include lipsticks in matte or non-matte and other varieties, lipstains, colored lip balms, and lip glosses. Furthermore, the eye-area makeup items include kohl, eye liners, eye brow pencils (and recently, fake eye brows), fake eye lashes, mascara, and more. Another extension of cosmetics is nail colors. Aside from these products, there are ancillary industries for cosmetics supportive products like make up brushes, beauty blenders, etc. The most popular trend is the blending of multiple benefits under one beautifying product. The result of this trend, originating in South Korea, is the BB (followed by CC, DD and EE) creams, which have the colour correction properties of foundation, SPF benefits of sunscreen and a multitude of other medical and natural benefits.

The predominant trends for cosmetics include lasting power and new colour palettes, increasing market share for ethnic products, and an increased preference for vegan, organic and natural beauty products to mitigate harmful effects of pollution, sun, dust, and harmful ingredients typically a part of cosmetic products.

High disposable income in Middle Eastern countries are the reason for a high penetration of luxury brands like Dior, Guerlain, Clarins, Clinique, Lancôme, Estee Lauder, Shiseido, etc. These brands are now making their way into developing markets of Nigeria, Kenya, etc., at a fast pace due to rising disposable income and inclination to spend more on appearance. Distribution is pervasive through exclusive stores of luxury products in malls or standalone, while ecommerce is emerging as a competitor to direct sales for all mass and premium brands. Direct sales for Avon continue to hold and grow market value. Customers are increasingly looking for value for money products which are natural and beneficial for the skin, provide benefits of high priced premium products, at a lower than premium cost. This product class has been dubbed “masstige”.

Some important players in the mass/masstige makeup/cosmetics field include P&G, Beiersdorf, Unilever, MAC, Revlon, Olay, L’Oreal, Avon, etc. among others.

Drivers

Rising disposable incomes, an inclination to spend on appearance, a large section of the world’s teens growing older, younger, a union of for skin-benefiting and beautifying aspects in new makeup, continuing breakthrough research on Africa and South Asia specific skin tones based products, large swathes of unpenetrated potential market regions are some of the drivers of this market.

Challenges

Income inequality, tight purse strings, lack of unpenetrated within the developed regions, insufficient research into the prevalent trend of organic products, inadequate regulatory, and a few other factors make up the challenges in this market.

This Report Offers:

Market Definition for the specified topic along with identification of key drivers and restraints for the market
Market analysis for the Middle East and Africa Cosmetics Market, with region specific assessments and competition analysis on a Middle East and Africa and regional scale
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a Middle East and Africa and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares
Identification and analysis of the Macro and Micro factors that affect the Middle East and Africa Cosmetics Market on both Middle East and Africa and regional scale
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
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1. Introduction
1.1 Study Deliverables
1.2 Study Assumptions
2. Research Methodology
3. Executive Summary
4. Market Overview
4.1 Introduction
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat from new entrants
4.3.4 Threat from substitute Products
4.3.5 Competitive rivalry within the industry
4.4 Industry Policies
5. Market Dynamics
5.1 Drivers
5.1.1 Innovation in Packaging and Design
5.1.2 Aging population
5.1.3 Growth of E-Commerce
5.1.4 Increasing access to Middle-bottom segment of pyramid consumers
5.2 Restraints
5.2.1 New medical technologies for beauty enhancements
5.2.2 Volatile Raw Material Prices
5.3 Opportunities
5.3.1 Growth in Emerging markets
5.3.2 Growing Demand for Organic Products
6. MEA Cosmetics Market Segmentation
6.1 By Product Types
6.1.1 Hair care products
6.1.2 Skin care products
6.1.3 Oral care products
6.1.4 Make up & Color Cosmetics products
6.1.5 Fragrances & Deodorants
6.1.6 Soaps and shower gels
6.1.7 Sun care products
6.1.8 Others
6.2 by Distribution Channel
6.2.1 Direct selling
6.2.2 Hypermarkets/ Retail Chains
6.2.3 E-Commerce
6.2.4 Specialty stores
6.2.5 Pharmacies
6.2.6 Salon
6.2.7 Others
6.3 Segmented by Region
6.3.1 North America
6.3.1.1 USA
6.3.1.2 Canada
6.3.2 Europe
6.3.2.1 UK
6.3.2.2 Germany
6.3.2.3 France
6.3.2.4 Italy
6.3.2.5 Russia
6.3.2.6 Others
6.3.3 Asia-Pacific
6.3.3.1 China
6.3.3.2 India
6.3.3.3 Japan
6.3.3.4 South Korea
6.3.3.5 Australia
6.3.3.6 Others
6.3.4 Latin America
6.3.4.1 Brazil
6.3.4.2 Mexico
6.3.4.3 Argentina
6.3.4.4 Others
6.3.5 Middle East and Africa
6.3.5.1 UAE
6.3.5.2 Saudi Arabia
6.3.5.3 Turkey
6.3.5.4 Others
7. Vendor Market Share Analysis
8. COMPANY PROFILES
8.1 L'Oreal Group
8.2 Procter & Gamble
8.3 Beiersdorf AG
8.4 Avon Products, Inc.
8.5 Unilever
8.6 The Estée Lauder Companies Inc.
8.7 Shiseido
8.8 Kao Corp.
8.9 Revlon Inc.
8.10 Mary Kay
8.11 Yves Rocher
8.12 Oriflame Cosmetics S.A
8.13 Alticor
9. Investment Analysis
9.1 Recent Mergers & Acqisitions
9.2 Strategic Alliances
9.3 Investment Scenario
10. Future Of MEA Cosmetic Products Market

List of Tables

1: Global Cosmetic market Revenue, 2014-2020 ($Billion)
2: Middle East and Africa Cosmetic Market By Product Types ($Billion), 2014-2020
3: Middle East and Africa Cosmetic Market By Product Types - Hair care Products ($Billion), 2014-2020
4: Middle East and Africa Cosmetic Market By Product Types - Skin care Products ($Billion), 2014-2020
5: Middle East and Africa Cosmetic Market By Product Types - Oral Care Products ($Billion), 2014-2020
6: Middle East and Africa Cosmetic Market By Product Types - Color Cosmetic Products ($Billion), 2014-2020
7: Middle East and Africa Cosmetic Market By Product Types - Fragrances ($Billion), 2014-2020
8: Middle East and Africa Cosmetic Market By Product Types - Soaps and shower gels ($Billion), 2014-2020
9: Middle East and Africa Cosmetic Market By Product Types - Sun care Products ($Billion), 2014-2020
10: Middle East and Africa Cosmetic Market By Product Types - Others ($Billion), 2014-2020
11: Middle East and Africa Cosmetic Market By Distribution Channel ($Billion), 2014-2020
12: Middle East and Africa Cosmetic Market By Distribution Channel - Direct Selling ($Billion), 2014-2020
13: Middle East and Africa Cosmetic Market By Distribution Channel - Supermarkets ($Billion), 2014-2020
14: Middle East and Africa Cosmetic Market By Distribution Channel - Specialty Stores ($Billion), 2014-2020
15: Middle East and Africa Cosmetic Market By Distribution Channel - Pharmacies ($Billion), 2014-2020
16: Middle East and Africa Cosmetic Market By Distribution Channel - Salon ($Billion), 2014-2020
17: Middle East and Africa Cosmetic Market By Distribution Channel - Others ($Billion), 2014-2020
18: Middle East and Africa Cosmetic Market By Region ($Billion), 2014-2020
19: Middle East and Africa Cosmetic Market By Region - Middle East and Africa ($Billion), 2014-2020
20: Middle East and Africa Cosmetic Market By Region - Middle East and Africa - United Arab Emirates ($Billion), 2014-2020
21: Middle East and Africa Cosmetic Market By Region - Middle East and Africa - Saudi Arabia ($Billion), 2014-2020
22: Middle East and Africa Cosmetic Market By Region - Middle East and Africa - South Africa ($Billion), 2014-2020
23: Middle East and Africa Cosmetic Market By Region - Middle East and Africa - Israel ($Billion), 2014-2020
24: Middle East and Africa Cosmetic Market By Region - Middle East and Africa - Qatar ($Billion), 2014-2020
25: Middle East and Africa Cosmetic Market By Region - Middle East and Africa - Others ($Billion), 2014-2020
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