Retail sales of snack bars are expected to register a compound annual growth rate of 5.91% in Europe and are estimated to be of value 880.8 million USD in the UK. Snack bars have become a healthier and easier alternative to other snack foods like chocolates, cakes and biscuits.
The most active age group that is a major consumer of the snack bars in the UK is 18-25 year and they amount to 35 percent of the overall consumers. The increasing trend of snacking on the go and snacking in between meals has driven the market sales of snack bars.
Consumers in the U.K. are particularly big on-the-go breakfast eaters, with 22% of adults having breakfast outside of the home at least once a week. The Granola bars have contributed to 25 percent of the total sales of snack bars. Germany, France and Italy are the other major regions which are a significant part of the European Snack bars market. Consumer demand for convenient and healthy food options shows no signs of slowing down and will drive snack bar sales in years to come.
The market is different in different regions of Europe. For instance, France market covers packaged family, adult and single snack bars which can be eaten without accompaniment (egg milk) anywhere (such as on street) usually between meals. It includes [fruit, nut/seed and cereal and other] snack bars. Market size comprises sales through all retail channels including direct to consumer. Similarly Germany, Spain and Italy have different market segment for snack bar.
The snack bar market is fragmented market consisting of many small and large players worldwide. The companies such as Kelloggs, Natural valley, Alpen and Jordan are the major players and consists of various products in snack bar market. Communicating fruit content is a major way in which British snack bar brands are working to increase their natural health credentials.
The snack bar sector is in competition with a wide variety of other snack products ranging from chocolate to sandwiches. Cereal, snack and energy bars are only recently gaining traction in the mainstream market, compared to long-established snack sub-sectors with more potential to attract both new manufacturers and users.
Despite its competitive environment, there are opportunities for cereal, snacks and energy bars. For example, the world of sports has become a key area for the snack bar category in Europe. Brands are becoming more specific regarding the type of athletic support they provide, and the type of benefits they can offer to athletes. As the European snack bar market is currently going through a period of growth, manufacturers from other categories, such as biscuits, are looking to the category to extend their brand presence.
This Report Offers:
Market Definition for the specified topic along with identification of key drivers and restraints for the market.
Market analysis for the Europe Snack Bar market, with region specific assessments and competition analysis on a global and regional scale.
Identification of factors instrumental in changing the market scenarios, rising opportunities and global consumer trends.
Extensively researched competitive landscape section with profiles of major companies along with their share of markets.
Identification and analysis of the Macro and Micro factors that affect the Snack Bar market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
Why Buy This Report?
for getting a comprehensive overview of the Global Snack Bar market.
To gain wide-ranging information about the major players in this industry and the strategies adopted by them.
To gain an insight about the major countries/regions in which this industry is blooming and also identify the regions, which are untapped.
1.2 Research Methodology
1.3 Report Outline
2. Executive Summary
2.1 Market Overview
2.2 Market Size and Share Estimation
3. Market Analysis
3.1 Factors driving the Asia Pacific Snack Bars Market
3.2 Factors decelerating the Asia Pacific Snack Bars Market
3.3 Opportunity analysis for the Asia Pacific Snack Bars Market
3.4 Market attractiveness
4. Asia Pacific Snack Bars Market segmentation by type
4.1 Breakfast bars
4.2 Energy bars
4.3 Granola bars
4.4 Fruit bars
4.5 Other snack bars
5 Snack bar segmentation by Ingredients
5.1 Whole grains
5.2 Nuts and Seeds
5.3 Dried fruits
5.4 Partially hydrogenated Oils
5.5 Artificial Ingredients
6 Competitor Analysis
6.1 Market Shares of Leading Global Players
6.2 Strategies Adopted by Leading Global Players
7. Regional Market Analysis (Market size, Forecast and CAGR) by sales in Million $
8. Company Profiles
Natural Balance Foods
Frank Food Company
The Fresh Olive Company