Global Water Enhancer Market - Segmented By Type, Form, Source And Geography 2017 - 2022

  • ID: 4386819
  • Report
  • Region: Global
  • 157 pages
  • Mordor Intelligence
1 of 4
Water enhancers are consumable formulations that add flavor, as well as, supplementary dietary benefits to water. The efforts to enhance water with flavor and nutritious without carbonation, like soft drinks, started post-2010, with major companies trying to market such products to the increasingly health-conscious population. The global water enhancer market was valued at USD 1.755 billion in 2015 and is expected to reach USD 3.19 billion by 2021, at an estimated CAGR of 13.2%.

Market Dynamics

Market Segmentation

Water enhancers are available in the form of flavored, energy, and fitness drops, with each claiming unique benefits. The energy drops constitute over 60% of the entire product range, due to their demand among the athletic and fitness-oriented consumers. Recently, new products, such as weight management and skin rejuvenating formulae, have also been introduced into the market.

Vitamins, electrolytes, anti-oxidants, and sweeteners are the major active-ingredients employed in the water enhancers, with vitamins and electrolytes alone comprising over 64% of the entire product range. The majority of these ingredients are extracted from fruits, vegetables, which hold over 63% of market share. Other sources of raw materials include tealeaves, coffee beans, and recently even coconut water.

Regional Analysis

In 2015, North America and Europe dominated the sector with 38% and 32% of market share, respectively, due to an increased awareness of the product in these regions. Major companies, such as Pepsi and Coca-Cola, are marketing water enhancers to consumers in the Western world, by promoting the health benefits of enhanced water over that of carbonated and other sugary drinks. Asia-Pacific is an emerging market for water enhancers, due to rapid globalization and adaptation of Western trends. Moreover, there is a growing health and fitness-conscious population in this region, which is expected to contribute to the highest estimated CAGR of 15.2%, during the next five years.

Some of the major players capturing the water enhancer market include:
  • Dyla LLC
  • Cott Beverages
  • Arizona Beverages USA
  • PepsiCo
  • The Coca-Cola Company
  • Nestle
  • Kraft foods
Recent Industry Insights

“Coca-Cola enters the water enhancer market with Powerade Sports Drops and Pump Drops.”

“Kraft enters sports nutrition market with new MiO fit water enhancer variant.”

“Coke enters the UK water enhancer market with Oasis Mighty Drops.”

“VitalZing adds MilkDrops and Coconut WaterDrops to the Enhancer Range”

“Nestle launches Nestea water enhancer alongside bottled water brands Pure Life and Arrowhead.”

Future Spotlight

Production of beverages has advanced technologically in the last decade, which was backed by extensive scientific research resulting in the discovery of new active ingredients. With their highly anticipated benefits, water enhancers ensure a great scope for application in the healthcare sector, creating prospect for a prolific venture.

Major players, with their constant expansion of production capacities and product range backed by good marketing strategies, have gained a sizeable consumer demand that is further progressing. Start-ups are focusing on efficient supply chain moderations to compete with the big players. With both major and new players actively contesting for supremacy, the global water enhancer market is anticipated to grow securely during the next five years.

Key Deliverables:

Market analysis for the global water enhancer market, with region specific assessments and competition analysis on a global and regional scale.

Market definition along with the identification of key drivers and restraints.

Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.

Extensively researched competitive landscape section with profiles of major companies along with their market share.

Identification and analysis of the macro and micro factors that affect the global water enhancer market on both global and regional scales.

A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

Insights on the major countries/regions where this industry is growing and also identify the regions that are still untapped.
READ MORE
Note: Product cover images may vary from those shown
2 of 4
1. Introduction
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definitions
2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modelling
2.4.4 Expert Validation
3. Key Findings
4. Market Dynamics
4.1 Drivers
4.1.1 Increased demand of powdered food products such as soups, seasonings, premixes with increased shelf life
4.1.2 Expansion of food industry in energing countries
4.1.3 Innovation in technology: A natural alternative to silicon dioxide
4.1.4 Growing consumer demand for natural ingredients
4.2 Restraints
4.2.1 Health effect of anticaking agent
4.2.2 Stringent regulatory enviornment
4.3 Opportunities
4.3.1 wider acceptance of GSFA for use of anticaking agents
4.3.2 Demand for Clean label solution
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 By Type
5.1.1 Calcium compounds
5.1.2 Sodium compounds
5.1.3 Silicon Dioxide
5.1.4 Others
5.2 By Application
5.2.1 Spice,Seasoning & condiments
5.2.2 Bakery
5.2.3 Flavour
5.2.4 Beverages
5.2.5 Dairy
5.2.6 Fruits & vegetables
5.2.7 Chocolates
5.2.8 Others
5.3 By Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Others
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 UK
5.3.2.3 France
5.3.2.4 Germany
5.3.2.5 Russia
5.3.2.6 Italy
5.3.2.7 Others
5.3.3 Asia Pacific
5.3.3.1 China
5.3.3.2 India
5.3.3.3 Japan
5.3.3.4 Australia
5.3.3.5 Others
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Others
5.3.5 Africa
5.3.5.1 South Africa
5.3.5.2 Others
6. Competitive Landscape
6.1 Strategy adopted by Key players
6.2 Most active companies in the past five years
6.3 Market Share Analysis
7. Company Profiles
7.1 Cargill Inc
7.2 Kerry Group
7.3 Corbion Purac
7.4 BASF
7.5 IMAC Inc
7.6 A Zhengzhou Natural Chemical Co., Ltd.
7.7 PQ Corporation
7.8 PPG Industries
7.9 ABITEC association
7.10 Danisco
7.11 Kao Corp.
7.12 Huber Engineered Materials
7.13 CP Kelco
8. Appendix
8.1 Disclaimer
8.2 Sources

List of Tables

1. Global Anti - Caking Agents market Revenue, by Region, 2012-2020 ($Million)
2. Global Anti - Caking Agents market Revenue, by Type, 2012-2020 ($Million)
3. Calcium Compounds market Revenue, by Type, 2012-2020 ($Million)
4. Sodium Compounds market Revenue, by Type, 2012-2020 ($Million)
5. Silicon Dioxide market Revenue, by Type, 2012-2020 ($Million)
6. Others market Revenue, by Type, 2012-2020 ($Million)
7. Anti - Caking Agents market Revenue,by Application, 2012-2020 ($Million)
8. Dairy & Frozen Products: Anti - Caking Agents market Revenue,by Region, 2012-2020 ($Million)
9. Bakery: Anti - Caking Agents market Revenue,by Region, 2012-2020 ($Million)
10. Beverages: Anti - Caking Agents market Revenue,by Region, 2012-2020 ($Million)
11. Salt,Spice, & condiments: Anti - Caking Agents market Revenue,by Region, 2012-2020 ($Million)
12. Flavour: Anti - Caking Agents market Revenue,by Region, 2012-2020 ($Million)
13. Chocolate: Anti - Caking Agents market Revenue,by Region, 2012-2020 ($Million)
14. Fruits & Vegetables: Anti - Caking Agents market Revenue,by Region, 2012-2020 ($Million)
15. Others: Anti - Caking Agents market Revenue,by Region, 2012-2020 ($Million)
16. North America Anti - Caking Agents marketveRevenues, by Country, 2012-2020 ($Million)
17. U.S.: Anti - Caking Agents market Revenue,by Type, 2012-2020 ($Million)
18. U.S.: Anti - Caking Agents market Revenue,by Application, 2012-2020 ($Million)
19. Canada: Anti - Caking Agents market Revenue,by Type, 2012-2020 ($Million)
20. Canada: Anti - Caking Agents market Revenue,by TypeApplication, 2012-2020 ($Million)
21. Mexico: Anti - Caking Agents market Revenue,by Type, 2012-2020 ($Million)
22. Mexico: Anti - Caking Agents market Revenue,by TypeApplication, 2012-2020 ($Million)
23. Rest of North America: Anti - Caking Agents market Revenue,by Type, 2012-2020 ($Million)
24. Rest of North America: Anti - Caking Agents market Revenue,by TypeApplication, 2012-2020 ($Million)
25. Europe Anti - Caking Agents market Revenues, by Country 2012-2020 ($Million)
26. Spain: Anti - Caking Agents market Revenue,by Type, 2012-2020 ($Million)
27. Spain: Anti - Caking Agents market Revenue,by Application, 2012-2020 ($Million)
28. U.K.: Anti - Caking Agents market Revenue,by Type, 2012-2020 ($Million)
29. UK: Anti - Caking Agents market Revenue,by Application, 2012-2020 ($Million)
30. France: Anti - Caking Agents market Revenue,by Type, 2012-2020 ($Million)
31. France: Anti - Caking Agents market Revenue,by Application, 2012-2020 ($Million)
32. Germany: Anti - Caking Agents market Revenue,by Type, 2012-2020 ($Million)
33. Germany: Anti - Caking Agents market Revenue,by Application, 2012-2020 ($Million)
34. Russia: Anti - Caking Agents market Revenue,by Type, 2012-2020 ($Million)
35. Russia: Anti - Caking Agents market Revenue,by Application, 2012-2020 ($Million)
36. Italy: Anti - Caking Agents market Revenue,by Type, 2012-2020 ($Million)
37. Italy: Anti - Caking Agents market Revenue,by Application, 2012-2020 ($Million)
38. Rest of Europe: Anti - Caking Agents market Revenue,by Type, 2012-2020 ($Million)
39. Rest of Europe: Anti - Caking Agents market Revenue,by Application, 2012-2020 ($Million)
40. Asia Pacific: Anti - Caking Agents market Revenues, by Country 2012-2020($Million)
41. China: Anti - Caking Agents market Revenue,by Type, 2012-2020 ($Million)
42. China: Anti - Caking Agents market Revenue,by Application, 2012-2020 ($Million)
43. India: Anti - Caking Agents market Revenue,by Type, 2012-2020 ($Million)
44. Japan: Anti - Caking Agents market Revenue,by Application, 2012-2020 ($Million)
45. Japan: Anti - Caking Agents market Revenue,by Type, 2012-2020 ($Million)
46. India: Anti - Caking Agents market Revenue,by Application, 2012-2020 ($Million)
47. Australia: Anti - Caking Agents market Revenue,by Type, 2012-2020 ($Million)
48. Australia: Anti - Caking Agents market Revenue,by Application, 2012-2020 ($Million)
49. Rest of Asia pacific: Anti - Caking Agents market Revenue,by Type, 2012-2020 ($Million)
50. Rest of Asia Pacific: Anti - Caking Agents market Revenue,by Application, 2012-2020 ($Million)
51. South America: Anti - Caking Agents market Revenues, by Country 2012-2020 ($Million)
52. Brazil: Anti - Caking Agents market Revenue,by Type, 2012-2020 ($Million)
53. Brazil: Anti - Caking Agents market Revenue,by Application, 2012-2020 ($Million)
54. Argentina: Anti - Caking Agents market Revenue,by Type, 2012-2020 ($Million)
55. Argentina: Anti - Caking Agents market Revenue,by Application, 2012-2020 ($Million)
56. Rest of South America: Anti - Caking Agents market Revenue,by Type, 2012-2020 ($Million)
57. Rest of South America: Anti - Caking Agents market Revenue,by Application, 2012-2020 ($Million)
58. Africa: Anti - Caking Agents market Revenues, by Country 2012-2020 ($Million)
59. Africa: Anti - Caking Agents market Revenues, by Country 2012-2020 ($Million)
60. South Africa: Anti - Caking Agents market Revenue,by Type, 2012-2020 ($Million)
61. South Africa: Anti - Caking Agents market Revenue,by Application, 2012-2020 ($Million)
62. Egypt: Anti - Caking Agents market Revenue,by Type, 2012-2020 ($Million)
63. Egypt: Anti - Caking Agents market Revenue,by Application, 2012-2020 ($Million)
64. Rest of Africa: Anti - Caking Agents market Revenue,by Type, 2012-2020 ($Million)
65. Rest of Africa: Anti - Caking Agents market Revenue,by Application, 2012-2020 ($Million)
Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
Note: Product cover images may vary from those shown
Adroll
adroll