Recovery drinks are a type of drinks whose main goal is to replenish the post-exercise nutrition and fill glycogen stores and to encourage protein synthesis by the body. Though the product rates are high the demand for recovery drinks are not slowing down any sooner.
Beverage production has advanced technologically across the globe with state-of-the-art automated machinery. With extensive scientific research, new active ingredients are being identified at a faster pace. With their superior nutritional benefits, recovery drinks hold a very high scope for application in sports nutrition and healthcare industry creating an encouraging opportunity for investment in the sector.
Rapid industrialization had resulted in a mass production of functional beverages. Manufacturers strategically increased the demand for the product with their alluring marketing plans. This in turn expanded the consumer base for health and wellness improving beverages in western countries significantly. A large number of athletic and fitness conscious youngsters in Asian countries continued the craze for the product, eventually acting as a driver for the recovery drink market.
The market segmentation is based on product type, ingredient type and end user type. The various product type are isotonic, hypertonic and hypotonic which are distinguished based on the higher or lower concentrations similar to the human body. However hypertonic is the market lead in the three as they contains particles which are more concentrated than the body fluids and are absorbed more slowly. These drinks contain active-ingredients such as electrolytes, carbohydrates, sodium, proteins, vitamins and citric acid. Carbohydrates and proteins are the major ingredients employed, summing up to over 74% of the ingredients used in the sector. Athletes and sports people compose 58% of the total recovery drink end users. Around 20% of consumers use recovery drinks for recreational and casual purposes. With change in lifestyles and healthy habits, people who drink recovery drinks as a part of their nourishing regime are expected to grow exponentially in the coming 5 years and the ensuing revenue from this segment is expected to breed with a CAGR of 14%.
North America with a share of 36% is leading the market followed by Asia-Pacific with 34%. Europe with recent increase in fitness conscious populations is an evolving market and is expected to catch up, with projected CAGR of 13% during the next 5 years. With the end product being, of high purity and of zenith quality, the production costs for recovery drinks are very high. Safety/Health concerns among the consumers and compliance with the manufacturing practices by the producers are the major constraints for the sector.
Abbott Nutrition, PepsiCo, Red bull GMBH, GlaxoSmithKline PLC and Fluid Sports Nutrition are the major players in the sector. These companies have succeeded in reaching the masses with their appealing promotion and have expanded their reign with a wide product range. Start-ups should focus on their supply chain marketing to compete with the well-established companies in the sector. With effective mergers, acquisitions and marketing, the global recovery drinks market had witnessed a steady growth during the past 10 years and is expected to continue the same for the next 5 years. Red Bull, Coco-Cola, Rock star Inc., PepsiCo are few of the many companies whose market share is wide in recovery drinks segment. Companies focused on personalization and convenience in the American market need to look at European consumer demand for healthy, zero-calorie, low sugar functional products to scale their drinks production in the region.
This Report Offers:
Market Definition for the specified topic along with identification of key drivers and restraints for the market.
Market analysis for the Global Recovery Drinks market, with region specific assessments and competition analysis on a global and regional scale.
Identification of factors instrumental in changing the market scenarios, rising opportunities and global consumer trends.
Extensively researched competitive landscape section with profiles of major companies along with their share of markets.
Identification and analysis of the Macro and Micro factors that affect the Global Recovery Drinks market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
Why Buy This Report?
For getting a comprehensive overview of the Global Recovery Drinks market.
To gain wide-ranging information about the major players in this industry and the strategies adopted by them.
To gain an insight about the major countries/regions in which this industry is blooming and also identify the regions, which are untapped.
1.1 Research Methodology
1.2 Definition of the Market
1.3 Report Description
2. KEY FINDINGS OF THE STUDY
3. MARKET OVERVIEW
4. MARKET DYNAMICS
4.1.1 Rise in obese populations and subsequent rejection of carbonated drinks in western countries
4.1.2 Industrialization and mass production of beverages
4.1.3 Significant expansion of the consumer base for health improving foods and beverages globally
4.1.4 Changing consumer preferences towards flavored drinks
4.2.1 Lack of regulations from FDA
4.2.2 Compliance with the Manufacturing practices
4.2.3 Safety concerns due to lack of scientific evidence
4.3.1 Technological advancements in beverage production
4.3.2 Identification of new active ingredients
4.3.3 High scope for application in health care industry
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Flavored drops
5.1.2 Energy drops
5.1.3 Fitness and workout Drops
22.214.171.124 Weight Management drinks
126.96.36.199 Skin-rejuvenating drinks
5.2 By Active Ingredient Type
5.3 By Source Type
5.3.3 Tea and Coffee
5.3.4 Coconut water
5.4 By Geography
5.4.1 North America
5.4.4 South America
188.8.131.52 South Africa
6. Competitive Landscape
6.1 Mergers & Acquisitions
6.2 Joint Ventures
6.3 New Product Launches
6.4 Most active companies in the past five years
6.5 Market Share Analysis
7. Company Profiles
7.1 Arizona Beverages USA
7.2 Cott Beverages
7.3 Dyla LLC
7.5 GVC Great Value Company
7.6 H.J.Heinz Company
7.7 Heartland LLC
7.8 ICEE Co.
7.9 Kraft foods Inc.
7.11 Orange Crush Company
7.13 Pioma Industries
7.14 Splash Corporation
7.15 Sunkist growers Inc.
7.16 The Coca-Cola Company
7.17 The Gatorade Company Inc.
7.18 Wisdom Natural Brands