Fortification is the process of adding a nutrient or ingredient that was not found naturally in that product. Europe is expected to grow substantially, owing to the existence of fortified food industries and increasing concerns regarding health among consumers. The European region is expected to have a significant growth owing to rising awareness among consumers regarding health and diseases. Being a developed country, Europe does not have major issues of malnutrition. Therefore fortification is not a mandatory concept. However, being a niche segment plays a vital role in the development of this market with focus on innovation of ingredients for a better and nutritious diet.
The fortified food industry is segmented based on the ingredients, applications and geography. The ingredients segment mainly consists of vitamins and minerals, which are further classified as vitamin A, D, C and iron, iodine, folic acid and zinc, respectively. By application, the market for fortified food and beverages is segmented as cereals, dairy, confectionery and infant products, to name the major ones. Vitamin C is the most popular added ingredient in juices, energy drinks and sports drinks. They serve as the alternatives to carbonated drinks and coffee. In the food sector, dairy products, such and milk and yogurt are majorly consumed.
Europe is a stringent market for the vitamin fortified and mineral enriched food industry. Therefore to stimulate growth, manufacturers are working to vary their formulas in order to include recently popular ingredients based on consumer demand and market opportunities. The fortified beverage sector in the European region is varied, with a number of manufacturers and brands and many niche players. GlaxoSmithKline is the leader in this sector, with 37% of market sales. In the fortified food category, Kelloggs dominates the market. The market is considered as niche, and hence high pricing and stringent regulations restrain the new players from entering the market. This is also affecting the growth of the industry.
This Report Offers:
Market definition for the specified topic along with identification of key drivers and restraints for the market.
Market analysis for the Europe vitamin fortified and mineral enriched food and beverage market, with region specific assessments and competition analysis on a global and regional scale.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their share of markets.
Identification and analysis of the macro and micro factors that affect the Europe vitamin fortified and mineral enriched food and beverage market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
Why Buy This Report?
For getting a comprehensive overview of the Europe vitamin fortified and mineral enriched food and beverage market.
To gain wide ranging information about the major players in this industry and the strategies adopted by them.
To gain an insight about the major countries/regions in which this industry is blooming and also identify the regions which are untapped.
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definitions
2. Research Approach and Methodology
2.2 Research Design
2.3 Study timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modelling
2.4.4 Expert Validation
3. KEY FINDINGS OF THE STUDY
4. MARKET OVERVIEW
4.2 Market Dynamics
188.8.131.52 Availability of cheap raw materials
184.108.40.206 Increased demand in food applications
220.127.116.11 Regulatory Approval
18.104.22.168 Various functional properties of lactic acid
22.214.171.124 Fluctuations in raw material price
126.96.36.199 High Capital Investment cost
188.8.131.52 Sustainable production of lactic acid
4.2.4 Porter Five Forces Analysis
184.108.40.206 Bargaining Power of Suppliers
220.127.116.11 Bargaining Power of Buyers
18.104.22.168 Threat of New Entrants
22.214.171.124 Threat of Substitute Products and Services
126.96.36.199 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Application
5.1.1 Meat, Poultry and Fish
5.1.5 Fruits and Vegetable
5.2 By Function
5.2.2 pH Regulator
5.2.3 Antimicrobial agent
5.2.5 Mineral Fortification
5.3 By Source
5.3.1 Natural Source
188.8.131.52 Dairy source
184.108.40.206 Plant source
5.3.2 Synthetic source
5.4 By Geography
5.4.1 North America
5.4.4 South America
220.127.116.11 South Africa
6. Competitive Landscape
6.1 Mergers & Acquisitions
6.2 Joint Ventures
6.3 New Product Launches
6.4 Most active companies by market strategies
6.5 Market Share Analysis
7. Company Profiles
7.6 Henan Jindan Lactic Acid Co., Ltd.
7.7 NingXia Hypow Bio-Technology Co., Ltd.