Fortification is the process of adding a nutrient or ingredient that was not found naturally in that product. In Brazil and other South American regions, obesity rates have increased over the time. Therefore, to improve the health condition of the people, significant progress in food fortification has been targeted and achieved. The population of adults aged 45-59 is expected to grow from 30.9 million in 2011, to reach 37.1 million by 2020, representing a growth of 19.8%. Expenditure on health goods and services is expected to grow significantly and simultaneously, as consumers in this group take more care of their physical condition.
The fortified food industry is segmented based on the ingredients, applications and geography. The ingredients segment mainly consists of vitamins and minerals, which are further classified as vitamin A, D, C and iron, iodine, folic acid and zinc, respectively. By application, the market for fortified food and beverages is segmented as cereals, dairy, confectionery and infant products, to name the major ones. The major segment is dairy and dairy products with USD X.X million in 2015. Bakery is another growing market and various innovations and research are being carried out regarding the ingredients to increase the market share.
The key players are Nestle SA, Danone Groupe, Yakult Honsha Co. Ltd., Kraft Foods Inc. and PepsiCo for vitamin fortified and mineral enriched food and beverage in the South American region. Nestle SA is the highest market share holder of nearly 17% in Brazil.
This Report Offers:
Market definition for the specified topic along with identification of key drivers and restraints for the market.
Market analysis for the South America vitamin fortified and mineral enriched food and beverage market, with region specific assessments and competition analysis on a global and regional scale.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their share of markets.
Identification and analysis of the macro and micro factors that affect the South America vitamin fortified and mineral enriched food and beverage market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
Why Buy This Report?
For getting a comprehensive overview of the South America vitamin fortified and mineral enriched food and beverage market.
To gain wide ranging information about the major players in this industry and the strategies adopted by them.
To gain an insight about the major countries/regions in which this industry is blooming and also identify the regions which are untapped.
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definition
2. RESEARCH APPROACH AND METHODOLOGY
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. STUDY OVERVIEW
4. MARKET DYNAMICS
4.1.1 Changes in food trends and habits
4.1.2 Growing health awareness and concerns
4.1.3 Increased per capita income in developing countries
4.2.1 Food Regulatory issues
4.2.2 High price of the products
4.3.1 Innovation to develop new variety range
4.3.2 Rising disease occurance pattern
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Application
5.1.1 Cereals and cereal based products
5.1.2 milk and dairy products
5.1.3 fats and oils
5.1.5 infant formulas
5.1.6 others (flour , rice,tea)
5.2 By Ingredients
188.8.131.52 Vitamin A
184.108.40.206 Vitamin C
220.127.116.11 Vitamin D
18.104.22.168 Folic acid
22.214.171.124 Docosahexaenoic acid (DHA)
5.3 By Geography
5.4 Competitive Landscape
5.4.1 Mergers & Acquisitions
5.4.2 Joint Ventures
5.4.3 New Product Launches
5.4.4 Most active companies in the past five years
5.4.5 Market Share Analysis
5.5 Company Profiles
5.5.1 Abbott Laboratories
5.5.2 Campbell Soup
5.5.3 H.J Heinz
5.5.6 The Coca Cola
5.5.7 The Proctor & Gamble
5.5.8 General Mills, Inc.
5.5.9 Hain Food Group Inc.
5.5.10 Land Oâ€™Lakes
5.5.11 Nantucket Allserve, Inc.
5.5.12 Ocean Spray Cranberries, Inc.
5.5.13 Philip Morris Companies
5.5.14 The Proctor & Gamble Company
5.5.15 South Beach Beverage Company