North America Energy Drink Market - Growth, Trends and Forecast 2017 - 2022

  • ID: 4386935
  • Report
  • Region: North America, United States
  • 99 pages
  • Mordor Intelligence
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The North America energy drink market is projected to grow at a CAGR of 4.1% during the forecasted period (2017 - 2022).

North America Energy Drink Market Dynamics

North America is the highest consuming market for energy drinks with 36% of the market share. The major consumer of energy drinks in North America is between the age group of 18-35 years which is rising the demand from the millennial population. Rising demand for convenience beverage and changing lifestyle is another driver for the North American market.

The major setback for the energy drink market in North America is associated with health hazards and the threat from substitute products.

North America Energy Drink Market Segmentation

Caffeine is the growing market amongst the ingredients which is also one of the main ingredients of the energy drinks. Energy drinks are appealing to the health conscious consumers and is forecasted to be the quickest growing market due to various functions such as bringing down the starch, calorie and sugar content. The target groups of the manufacturers are children and adolescents.

Key Players of the North American Energy Drink Market

The energy drink market is highly concentrated with top ten companies accounting for more than 60% of the market share. Coca-Cola, Pepsi Co., Red Bull and Monster Beverages are the leading players and are focused on introducing innovative flavors and condition specific production.
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1. Introduction
1.1 Research Methodology
1.2 Definition of the Market
1.3 Report Description
2. Key Findings of the Study
3. Market Overview
3.1 Introduction
4. Market Dynamics
4.1 Drivers
4.1.1 Growing Demand for Convenience Beverage Segment
4.1.2 Rising Consumer Demand for Energy Drink
4.1.3 Demand Coming From Youths
4.2 Constraints
4.2.1 Allegations on Potential Health Hazards
4.2.2 Policies Made to Measure the Labeling, Distribution & Sales.
4.3 Opportunities
4.3.1 Condition Specific Product Offerings
4.3.2 Innovations to Address Health and Safety Concerns
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 By Segment Types
5.1.1 Functional Beverages Energy Drinks Isotonic
5.2 By Ingredients Type
5.2.1 Vitamins
5.2.2 Amino Acids
5.2.3 Caffeine
5.2.4 Antioxidants
5.2.5 Super Fruit Extracts & Botanicals
5.2.6 Others
5.3 By Packaging
5.3.1 Bottles (Pet)
5.3.2 Cans
5.3.3 Cartons
5.3.4 Others
5.4 By Sales Channel
5.4.1 Convenience Stores
5.4.2 Supermarkets/Hypermarkets
5.4.3 Mass Merchandisers
5.4.4 Drug Stores
5.4.5 Food Services/ Sports Nutrition Chain
5.4.6 Vending
5.4.7 Others
5.5 By Geography
5.5.1 Europe Spain U.K. France Germany Russia Italy Others
5.6 Competitive Landscape
5.6.1 Mergers & Acquisitions
5.6.2 Joint Ventures
5.6.3 New Product Launches
5.6.4 Most Active Companies in the Past Five Years
5.6.5 Market Share Analysis
5.7 Company Profiles
5.7.1 Red Bull
5.7.2 Monster Beverage Corporation
5.7.3 Rock Star Inc
5.7.4 Coca-Cola
5.7.5 PepsiCo
5.7.6 Arizona Beverage Company
5.7.7 National Beverage Corp
5.7.8 Dr. Pepper Snapple Group
5.7.9 Living Essentials
5.7.10 Vital Beverages Pvt. Ltd.
5.7.11 Cloud 9
5.7.12 Extreme Drinks Co
5.7.13 Mountain Fuel Co
5.7.14 Otsuka Holdings
5.7.15 TC Pharmaceutical Industries
6. Appendix
6.1 Abbreviations
6.2 Sources
6.3 Bibliography
6.4 Disclaimer
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Note: Product cover images may vary from those shown