The market of dairy based beverages are growing at a fast rate as people are paying more attention to their health. Africa is a growing market due to its health awareness and fitness regime. Its forecasted to develop at a helthy CAGR.
This segment also brings the products which are low-lactose or lactose-free products which are rich in vitamins, etc and are consumed by a specific group of consumers. Another prime driving factor is rising medical cost which is forcing people to switch to dairy based beverages .Fitness freaks are driving the market towards growth. As there is an increase in demand due to health wellness, there are certain restraints which are due to the technological challenge as they are focused on getting high quality at a reduced cost .Taste challenge is another restraining factor for the dairy based beverages as the proteins has its own inherent tastes.
There are wide opportunities for the manufacturers like correct marketing & right positioning of the dairy based beverages in the market. The demand for healthy dairy based beverages is more which should be focused by producing the high quality products and rich in vitamins , Ca, proteins,etc. The awareness is still not vast amongst the consumers so the consumer education and better diagnosis is must which will help the demand to grow and right product will be consumed by the consumers.
This Report Offers:
Market Definition for the specified topic along with identification of key drivers and restraints for the market.
Market analysis for the Africa Dairy Based Beverage Market, with region specific assessments and competition analysis on a global and regional scale.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies, which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their share of markets.
Identification and analysis of the Macro and Micro factors that affect the Africa Dairy based Beverage market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
Why Buy This Report?
For getting a comprehensive overview of the Africa Dairy Based Beverage market
To gain wide-ranging information about the major players in this industry and the strategies adopted by them.
To gain an insight about the major countries/regions in which this industry is blooming and also identify the regions, which are untapped.
1.1 Research Methodology
1.2 Definition of the Market
1.3 Report Description
2. Key Findings of the Study
3. Market Overview
4. Market Dynamics
4.1.1 Growing Demand for Convenience Beverage Segment
4.1.2 Rising Consumer Demand for Energy Drink
4.1.3 Demand Coming From Millennial Population
4.1.4 Alternatives to Traditional Supplements
4.2.1 Allegations on Potential Health Hazards
4.2.2 New Beverage Categories Creating Slump for Energy Drinks
4.2.3 Demand for Consumption Limit to be Specified on Labels
4.3.1 Condition Specific Product Offerings
4.3.2 Innovations to Address Health and Safety Concerns
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 By Segment Types
5.1.1 Functional Beverages
18.104.22.168 Energy Drinks
5.2 By Ingredients Type
5.2.2 Amino Acids
5.2.5 Super Fruit Extracts & Botanicals
5.3 By Packaging
5.3.1 Bottles (Pet)
5.4 By Sales Channel
5.4.1 Convenience Stores
5.4.3 Mass Merchandisers
5.4.4 Drug Stores
5.4.5 Food Services/ Sports Nutrition Chain
5.5 By Geography
5.5.1 North America
5.6 Competitive Landscape
5.6.1 Mergers & Acquisitions
5.6.2 Joint Ventures
5.6.3 New Product Launches
5.6.4 Most Active Companies in the Past Five Years
5.6.5 Market Share Analysis
5.7 Company Profiles
5.7.1 Red Bull
5.7.2 Monster Beverage Corporation
5.7.3 Rock Star Inc
5.7.6 Arizona Beverage Company
5.7.7 National Beverage Corp
5.7.8 Dr. Pepper Snapple Group
5.7.9 Living Essentials
5.7.10 Vital Beverages Pvt. Ltd.
5.7.11 Cloud 9
5.7.12 Extreme Drinks Co
5.7.13 Mountain Fuel Co
5.7.14 Otsuka Holdings
5.7.15 TC Pharmaceutical Industries