Fortification is a process of adding a nutrient or ingredient that was not found naturally in that product. In North America, women health is a major driver for the fortified food industry. Concern regarding bone and pregnancy health is becoming increasingly important for fortified packaged food. Many brands of dairy products and bread focus on bone health, emphasizing calcium content. These products particularly appeal to older American consumers who wish to obtain the maximum quantity of nutrients in their food. Thus, North America plays a vital role in the development of this market, with focus on innovation of ingredients.
The fortified food industry is segmented based on the ingredients, applications and geography. The ingredients segment mainly consists of vitamins and minerals, which are further classified as vitamin A, D, C and iron, iodine, folic acid and zinc, respectively. By application, the market for fortified food and beverages is segmented as cereals, dairy, confectionery and infant products, to name the major ones. However cereals and confectionery are the major market share holders.
North America is the major market for the vitamin fortified and mineral enriched food industry. Therefore to stimulate growth, manufacturers are working towards varying their formulas in order to include newly popular ingredients based on consumer demand and market opportunities. Nestle, Industrial Lala and PanificaciÃ³n Bimbo are the major players in this region, with value shares of 16%, 11% and 10%, respectively. Nestle is particularly strong in fortified milk formula with its Nan and Nido brands, which are widely popular. Industrial Lala is strong in fortified dairy products with its Lala range, while PanificaciÃ³n Bimbo is strong in fortified bakery products with its flagship brand, Bimbo. The market of fortified food is considered to be a niche market and hence high pricing and stringent regulations restrain the new players from entering the market.
This Report Offers:
Market definition for the specified topic along with identification of key drivers and restraints for the market.
Market analysis for the North America vitamin fortified and mineral enriched food and beverage market, with region specific assessments and competition analysis on a global and regional scale.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their share of markets.
Identification and analysis of the macro and micro factors that affect the North America vitamin fortified and mineral enriched food and beverage market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
Why Buy This Report?
For getting a comprehensive overview of the North America vitamin fortified and mineral enriched food and beverage Market.
To gain wide ranging information about the major players in this industry and the strategies adopted by them.
To gain an insight about the major countries/regions in which this industry is blooming and also identify the regions which are untapped.
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definition
2. RESEARCH APPROACH AND METHODOLOGY
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. STUDY OVERVIEW
4. MARKET DYNAMICS
4.1.1 Changes in food trends and habits
4.1.2 Growing health awareness and concerns
4.1.3 Increased per capita income in developing countries
4.2.1 Food Regulatory issues
4.2.2 High price of the products
4.3.1 Innovation to develop new variety range
4.3.2 Rising disease occurance pattern
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Application
5.1.1 Cereals and cereal based products
5.1.2 milk and dairy products
5.1.3 fats and oils
5.1.5 infant formulas
5.1.6 others (flour , rice,tea)
5.2 By Ingredients
126.96.36.199 Vitamin A
188.8.131.52 Vitamin C
184.108.40.206 Vitamin D
220.127.116.11 Folic acid
18.104.22.168 Docosahexaenoic acid (DHA)
5.3 By Geography
5.3.1 South America
5.4 Competitive Landscape
5.4.1 Mergers & Acquisitions
5.4.2 Joint Ventures
5.4.3 New Product Launches
5.4.4 Most active companies in the past five years
5.4.5 Market Share Analysis
5.5 Company Profiles
5.5.1 Abbott Laboratories
5.5.2 Campbell Soup
5.5.3 H.J Heinz
5.5.6 The Coca Cola
5.5.7 The Proctor & Gamble
5.5.8 General Mills, Inc.
5.5.9 Hain Food Group Inc.
5.5.10 Land Oâ€™Lakes
5.5.11 Nantucket Allserve, Inc.
5.5.12 Ocean Spray Cranberries, Inc.
5.5.13 Philip Morris Companies
5.5.14 The Proctor & Gamble Company
5.5.15 South Beach Beverage Company