In the African region, micronutrient deficiencies are responsible for significant public health problems, causing premature death, disability, and reduced work capacity. Therefore, for better health condition, significant progress has been achieved throughout Africa in food fortification. Public-private-civic sector has taken initiatives to fortify staple foods through which significant economic and health impacts can be achieved in Africa.
Fortifying food with micronutrients is one of the most cost-effective strategies to improve nutrition in Africa. Increase in population, change in buying patterns and growing health concerns increase the share of vitamin fortified and mineral enriched food industry in the African region, and it is expected to enhance over the forecast period.
The fortified food industry is segmented based on the ingredients, applications and geography. The ingredients segment mainly consists of vitamins and minerals, which are further classified as vitamin A, D, C and iron, iodine, folic acid and zinc, respectively. By application, the market for fortified food and beverages is segmented as cereals, dairy, confectionery and infant products, to name the major ones. The primary focus is towards cereals such as wheat and maize flour, as well as cooking oil, sugar, and salt, as part of a comprehensive nutrition strategy. Consumption of rice is high in the African region; therefore fortification of rice is yet another step.
As Africa experiences a rising trend in economic growth and common markets, regional bodies are harmonizing fortification standards. Hence African leaders joined hands with World Health Organization (WHO) for the execution of wheat and maize flour fortification. The private sector is being engaged in embracing flour fortification with essential nutrients such as iron, zinc, folic acid and other B vitamins. The global key players are Abbott Laboratories, Campbell Soup, H.J Heinz, Kelloggs, PepsiCo, Coca-Cola and Proctor & Gamble for vitamin fortified and mineral enriched food and beverage in Asia Pacific region.
This Report Offers:
Market Definition for the specified topic along with identification of key drivers and restraints for the market.
Market analysis for the Africa vitamin fortified and mineral enriched food and beverage Market, with region specific assessments and competition analysis on a global and regional scale.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their share of markets.
Identification and analysis of the Macro and Micro factors that affect the Africa vitamin fortified and mineral enriched food and beverage Market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
Why Buy This Report?
For getting a comprehensive overview of the Africa vitamin fortified and mineral enriched food and beverage Market.
To gain wide ranging information about the major players in this industry and the strategies adopted by them.
To gain an insight about the major countries/regions in which this industry is blooming and also identify the regions which are untapped.
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definition
2. RESEARCH APPROACH AND METHODOLOGY
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. STUDY OVERVIEW
4. MARKET DYNAMICS
4.1.1 Changes in food trends and habits
4.1.2 Growing health awareness and concerns
4.1.3 Increased per capita income in developing countries
4.2.1 Food Regulatory issues
4.2.2 High price of the products
4.3.1 Innovation to develop new variety range
4.3.2 Rising disease occurance pattern
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Application
5.1.1 Cereals and cereal based products
5.1.2 milk and dairy products
5.1.3 fats and oils
5.1.5 infant formulas
5.1.6 others (flour , rice,tea)
5.2 By Ingredients
220.127.116.11 Vitamin A
18.104.22.168 Vitamin C
22.214.171.124 Vitamin D
126.96.36.199 Folic acid
188.8.131.52 Docosahexaenoic acid (DHA)
5.3 By Geography
5.3.1 North America
5.4 Competitive Landscape
5.4.1 Mergers & Acquisitions
5.4.2 Joint Ventures
5.4.3 New Product Launches
5.4.4 Most active companies in the past five years
5.4.5 Market Share Analysis
5.5 Company Profiles
5.5.1 Abbott Laboratories
5.5.2 Campbell Soup
5.5.3 H.J Heinz
5.5.6 The Coca Cola
5.5.7 The Proctor & Gamble
5.5.8 General Mills, Inc.
5.5.9 Hain Food Group Inc.
5.5.10 Land Oâ€™Lakes
5.5.11 Nantucket Allserve, Inc.
5.5.12 Ocean Spray Cranberries, Inc.
5.5.13 Philip Morris Companies
5.5.14 The Proctor & Gamble Company
5.5.15 South Beach Beverage Company