In Asia-Pacific, millennial or young working adults are the major target audience for the fortified food industry. They are young and much more open to changes in conventional products. Additionally, this group of consumers are more educated to recognise the added ingredients and are willing to pay more for these products with higher health benefits. They are more likely to buy it for themselves as well as for their children, as compared to the older population. Therefore with the increase in population, changes in buying patterns and growing health concerns, the market share of vitamin fortified and mineral enriched food in the Asia-Pacific region increases.
The fortified food industry is segmented based on the ingredients, applications and geography. The ingredients segment mainly consists of vitamins and minerals, which are further classified as vitamin A, D, C and iron, iodine, folic acid and zinc, respectively. By application, the market for fortified food and beverages is segmented as cereals, dairy, confectionery and infant products, to name the major ones. . Dairy especially, has been successful in the region. Products such as drinking milk and yogurt are popular. Bakery is another upcoming segment which has fewer shares in the current scenario but is expected to grow in the forecast period, (2017 - 2022).
Innovation is the region major strategy for the success of fortified food products, especially the dairy segment. In markets such as Japan and Thailand, manufacturers are becoming more creative with dairy packaging, ingredients and flavours, and are hence introducing fortified variants easily.The key players are Abbott Laboratories, Campbell Soup, H.J Heinz, Kelloggs, PepsiCo, Coca-Cola and Proctor & Gamble for vitamin fortified and mineral enriched food and beverage in the Asia-Pacific region.
This Report Offers:
Market definition for the specified topic along with identification of key drivers and restraints for the market.
Market analysis for the Asia-Pacific vitamin fortified and mineral enriched food and beverage market, with region specific assessments and competition analysis on a global and regional scale.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their share of markets.
Identification and analysis of the macro and micro factors that affect the Asia-Pacific vitamin fortified and mineral enriched food and beverage market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
Why Buy This Report?
For getting a comprehensive overview of the Asia-Pacific vitamin fortified and mineral enriched food and beverage market.
To gain wide ranging information about the major players in this industry and the strategies adopted by them.
To gain an insight about the major countries/regions in which this industry is blooming and also identify the regions which are untapped.
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definition
2. RESEARCH APPROACH AND METHODOLOGY
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. STUDY OVERVIEW
4. MARKET DYNAMICS
4.1.1 Changes in food trends and habits
4.1.2 Growing health awareness and concerns
4.1.3 Increased per capita income in developing countries
4.2.1 Food Regulatory issues
4.2.2 High price of the products
4.3.1 Innovation to develop new variety range
4.3.2 Rising disease occurance pattern
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Application
5.1.1 Cereals and cereal based products
5.1.2 milk and dairy products
5.1.3 fats and oils
5.1.5 infant formulas
5.1.6 others (flour , rice,tea)
5.2 By Ingredients
126.96.36.199 Vitamin A
188.8.131.52 Vitamin C
184.108.40.206 Vitamin D
220.127.116.11 Folic acid
18.104.22.168 Docosahexaenoic acid (DHA)
5.3 By Geography
22.214.171.124 South Africa
5.4 Competitive Landscape
5.4.1 Mergers & Acquisitions
5.4.2 Joint Ventures
5.4.3 New Product Launches
5.4.4 Most active companies in the past five years
5.4.5 Market Share Analysis
5.5 Company Profiles
5.5.1 Abbott Laboratories
5.5.2 Campbell Soup
5.5.3 H.J Heinz
5.5.6 The Coca Cola
5.5.7 The Proctor & Gamble
5.5.8 General Mills, Inc.
5.5.9 Hain Food Group Inc.
5.5.10 Land Oâ€™Lakes
5.5.11 Nantucket Allserve, Inc.
5.5.12 Ocean Spray Cranberries, Inc.
5.5.13 Philip Morris Companies
5.5.14 The Proctor & Gamble Company
5.5.15 South Beach Beverage Company