The market is segmented based on the ingredients, applications and geography. The ingredients segment mainly consists of vitamins and minerals, which are further classified as vitamin A, D, C and iron, iodine, folic acid and zinc respectively. By application, the market for fortified food and beverages is segmented as cereals, dairy, confectionery and infant products, to name the major ones. Among them, cereals and confectionery are the major market share holders.
North America and Europe are the major markets for fortified and wellness products. However the scope of growth is available in these regions on the basis of innovation in new products and varieties. Asia-Pacific is estimated to be the fastest growing market for the forecast period, and will show the highest CAGR for the period, (2017 - 2022).
The growing population and change in food fashion among people are the major drivers for the market. Individuals are more concerned about health and are willing to pay extra for food that is specifically beneficial to health. Therefore this tendency and awareness among people help the vitamin fortified and mineral enriched food and beverage market to grow. The market share in developed countries is captured by health conscious people, such as pregnant women, guardians of infants and the older population, as they are mostly aware about the benefits associated with fortified food and beverages. However, in developing countries there is an increase in health concern among people as well, due to enhanced disposable income, which drives the market to grow in the forecast period, (2017 - 2022).
The major players are focusing on consumer demand and market opportunities; therefore, focus is mostly on the development of new products and varieties. Furthermore, the market is majorly captured by the big players, who are interested in mergers and acquisitions and in capturing the small players. The market of fortified food is considered as a niche products market; high pricing and stringent regulations restrain the new players from entering the market. The key players are Abbott Laboratories, Campbell Soup, H.J Heinz, Kelloggs, PepsiCo, Coca-Cola and Proctor & Gamble.
This Report Offers:
Market definition for the specified topic, along with identification of key drivers and restraints for the market.
Market analysis for the global vitamin fortified and mineral enriched food and beverage Market, with region specific assessments and competition analysis on a global and regional scale.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their share of markets.
Identification and analysis of the macro and micro factors that affect the global vitamin fortified and mineral enriched food and beverage market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
Why Buy This Report?
For getting a comprehensive overview of the global vitamin fortified and mineral enriched food and beverage market.
To gain wide ranging information about the major players in this industry and the strategies adopted by them.
To gain an insight about the major countries/regions in which this industry is blooming and also identify the regions which are untapped.
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definition
2. RESEARCH APPROACH AND METHODOLOGY
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. STUDY OVERVIEW
4. MARKET DYNAMICS
4.1.1 Changes in food trends and habits
4.1.2 Growing health awareness and concerns
4.1.3 Increased per capita income in developing countries
4.2.1 Food Regulatory issues
4.2.2 High price of the products
4.3.1 Innovation to develop new variety range
4.3.2 Rising disease occurance pattern
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Application
5.1.1 Cereals and cereal based products
5.1.2 milk and dairy products
5.1.3 fats and oils
5.1.5 infant formulas
5.1.6 others (flour , rice,tea)
5.2 By Ingredients
18.104.22.168 Vitamin A
22.214.171.124 Vitamin C
126.96.36.199 Vitamin D
188.8.131.52 Folic acid
184.108.40.206 Docosahexaenoic acid (DHA)
5.3 By Geography
5.4 Competitive Landscape
5.4.1 Mergers & Acquisitions
5.4.2 Joint Ventures
5.4.3 New Product Launches
5.4.4 Most active companies in the past five years
5.4.5 Market Share Analysis
5.5 Company Profiles
5.5.1 Abbott Laboratories
5.5.2 Campbell Soup
5.5.3 H.J Heinz
5.5.6 The Coca Cola
5.5.7 The Proctor & Gamble
5.5.8 General Mills, Inc.
5.5.9 Hain Food Group Inc.
5.5.10 Land Oâ€™Lakes
5.5.11 Nantucket Allserve, Inc.
5.5.12 Ocean Spray Cranberries, Inc.
5.5.13 Philip Morris Companies
5.5.14 The Proctor & Gamble Company
5.5.15 South Beach Beverage Company