General application of plant proteins are in food and beverages industries, pharmaceutical industries, animal feed industry and nutraceuticals industries. Majorly adult age groups are more focused on plant protein based food and beverage products in Europe. The application in food products is commercially seen in the infant formula products and in sports nutrition products. Protein bars is the fastest growing trend in sports nutrition in the region. However the major consumption of plant proteins are utilized in the animal feed production.
Increase in demand of protein, growing demand for animal feed, increase in population, innovative technologies, sustainable source and cost competitiveness being the major driver for the market. Raising consumer awareness towards vegan protein majorly in the adult age group and benefits of plant protein is also driving the market. Cost effectiveness of plant protein in comparison to animal protein being a moderate driver for the market in Europe. However stringent government regulations for the raw materials like GMO soya, wheat protein allergen, low sensory profile of plant proteins and less consumer awareness about the plant based protein being a restrain for the market. No biotech crops are allowed for production in EU and for this EU has to import biotech crops such as soya and corn for animal feed purpose. Strict import regulation has restricted some of the imported shipments due to unapproved GM present in the product that is affecting the import market of plant protein in EU.
Market segmentation of plant protein market includes by the application, source, type of plant protein, and on the basis of region. Major application of plant proteins is dominated by food and beverage sector followed by animal feed and pharmaceutical sector. Sports nutrition leads the market in food and beverage sector followed by the meat substitute, RTD, bakery and confectionery division. Innovative technologies continuously focusing on developing more likely meat product as a suitable meat alternative from the plant protein source and has raised the demand of meat free diet among consumers. Plant based protein chocolates and ice-creams are also an emerging trend in the market which is expected to show a healthy growth in future. Animal feed industry is the second largest segment for plant protein ingredients in EU. Market segmentation on the source type includes soy, wheat, pea, other vegetable source, nuts and seeds. Soy protein source in the market constitutes the largest share due to its health benefits and functional uses followed by wheat protein and other vegetable source. Protein market is categorise on their type as Protein isolates, concentrates and textured protein. Protein isolates being the purest form constitutes the highest price among all types.
The insatiable demand and consumption of protein has strengthen the market opportunity in the region. Regulatory constraints for domestic production and increased efficiency of outside EU production which creates unattractive economical production of protein crop in the region is being a big challenge for the market. The competitive players in the market are ADM Co. (US), Cargill Inc., Ajinomoto (US), Kerry Ingredients, and Glanbia nutritionals. The key companies continues on investing in R&D for new innovative improved products, merges and acquisitions, partnerships for their successful business market.
1. Market analysis for the Europe Plant protein Market, with region specific assessments and competition analysis on Europe and regional scales
2. Market definition along with the identification of key drivers and restraints
3. Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a Europe and regional scale
4. Extensively researched competitive landscape section with profiles of major companies along with their market shares
5. Identification and analysis of the macro and micro factors that affect the Europe Plant protein Market on both Europe and regional scales
6. A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
7. A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
8. Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
1.1 Research Methodology
1.2 Definition of the Market
1.3 Report Description
2. KEY FINDINGS OF THE STUDY
3. MARKET OVERVIEW
3.2 Market Dynamics
220.127.116.11 Increased demand of protein products
18.104.22.168 Growth in urbanization
22.214.171.124 Inclination towards health awareness
126.96.36.199 Innovation in food technology
188.8.131.52 Growing demand for animal feed
184.108.40.206 Cost competitiveness
220.127.116.11 Rising cost of agriculture commodities
18.104.22.168 Sensory properties of plant protein
22.214.171.124 Government regulation
126.96.36.199 Sustainabile source
188.8.131.52 Increase in health awareness
3.2.4 Porter Five Forces Analysis
184.108.40.206 Bargaining Power of Suppliers
220.127.116.11 Bargaining Power of Buyers
18.104.22.168 Threat of New Entrants
22.214.171.124 Threat of Substitute Products and Services
126.96.36.199 Degree of Competition
4. MARKET SEGMENTATION
4.1 By Application
4.1.1 Food Ingredients
188.8.131.52 Energy and sports drink
184.108.40.206 Meat Analogues
220.127.116.11 Bakery and confectionery
18.104.22.168 Ready to eat
4.1.3 Animal Feed
4.2 By source
4.2.1 Wheat Protein
4.2.2 Soy Protein
4.2.3 Pea Protein
4.2.4 Other vegetable Protein
4.2.5 Nuts and seeds
4.3 By Type
4.3.1 Protein Isolate
4.3.2 Protein Concentrate
4.3.3 Textured Protein
4.4 By Geography
22.214.171.124 South Africa
5. Competitive Landscape
5.1 Mergers & Acquisitions
5.2 Joint Ventures
5.3 New Product Launches
5.4 Most active companies by market strategies
5.5 Market Share Analysis
6. Company Profiles
6.1 Archer Daniels Midland Company (U.S)
6.2 Kerry Group (Ireland)
6.3 Cargill Incorporated U.S
6.4 E.I Du Pont de company(U.S)
6.5 Omega Protein Corporation (U.S.)
6.6 Amco Proteins (U.S)
6.7 Scoular Company Food Ingredient
6.8 Reliance Private label supplements
6.9 Axiom Foods
6.10 Roquette Foods
6.11 Manitoba harvest hemp foods
6.12 Sodrugestvo Groups
6.13 Sunwarrior(Sun Brothers, LLC)(U.S)
6.14 Growing Naturals, LLC
6.15 Glanbia nutritionals
6.16 Pinnacle Foods Inc.
6.17 Ajjinomoto co.Inc.
6.18 Azaki Gulico Co., Ltd.
6.19 Kyowa Hakko Kogyo Co., Ltd.
6.20 Showa Sangyo Co., Ltd.
6.21 Azaki Gulico Co., Ltd.
6.22 Kyowa Hakko Kogyo Co., Ltd.
6.23 Showa Sangyo Co., Ltd.