Africa Sports Drink Market Dynamics
The African sports drink market is dominated by South Africa and though it a relatively small sector, the potential in this market is very high. The demand continues to grow as the consumption of sports drinks by athletes is growing.
The changing mindset of consumers from non-healthy drinks to healthy drinks, due to rising education towards health and wellness is also one of the major reasons for market growth. The rising disposable income and the adoption of western culture and their habits also play a major role in driving the market.
Africa Sports Drink Market Segmentation
Sports drinks are segmented into isotonic (fluid, electrolytes and 6 to 8% carbohydrate), hypotonic (fluids, electrolytes and a low level of carbohydrate) and hypertonic (high level of carbohydrate). The sales channel followed are supermarkets, hypermarkets, convenience stores and more. The main ingredients used in sports drinks are sugar, electrolytes, vitamins and the major market drawing attention ingredient are the minerals which help in replenishing the lost electrolytes during workout or sports activities.
Key Players in the African Sports Drink Market
Coca-Cola and PepsiCo are the major leaders of the sports drink industry in Africa.
1.1 Research Methodology
1.2 Definition of the Market
1.3 Report Description
2. KEY FINDINGS OF THE STUDY
3. MARKET OVERVIEW
4. MARKET DYNAMICS
4.1.1 Unpalatability of water
4.1.2 Awarness among consumer to stay hydrated
4.1.3 Prevelance of obesity and subsequent rejection of carbonated drinks
4.1.4 Significant expansion of the consumer base for healthy beverages
4.2.1 Lack of regulations from FDA
4.2.2 Compliance with the Manufacturing practices
4.2.3 Safety concerns due to lack of scientific evidence
4.3.1 Technological advancements in beverage production
4.3.2 Identification of new active ingredients
4.3.3 High scope for application in health care industry
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Flavored drops
5.1.2 Energy drops
5.1.3 Fitness and workout Drops
220.127.116.11 Weight Management drinks
18.104.22.168 Skin-rejuvenating drinks
5.2 By Active Ingredient Type
5.3 By Source Type
5.3.3 Tea and Coffee
5.3.4 Coconut water
5.4 By Geography
5.4.1 North America
6. Competitive Landscape
6.1 Mergers & Acquisitions
6.2 Joint Ventures
6.3 New Product Launches
6.4 Most active companies in the past five years
6.5 Market Share Analysis
7. Company Profiles
7.1 Arizona Beverages USA
7.2 Cott Beverages
7.3 Dyla LLC
7.5 GVC Great Value Company
7.6 H.J.Heinz Company
7.7 Heartland LLC
7.8 ICEE Co.
7.9 Kraft foods Inc.
7.11 Orange Crush Company
7.13 Pioma Industries
7.14 Splash Corporation
7.15 Sunkist growers Inc.
7.16 The Coca-Cola Company
7.17 The Gatorade Company Inc.
7.18 Wisdom Natural Brands