South America Sports Drink Market forecasted for 2017 - 2022

  • ID: 4387011
  • Report
  • Region: America, South America
  • 94 pages
  • Mordor Intelligence
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South America market for sports drink is estimated to grow at a CAGR of 3% in the forecasted period. The South American market is dominated by Brazil with a market share which is projected to grow at a single-digit growth rate.

South America Sports Drink Market Dynamics

Rising demand for sports drink from athletes and millennial generation is driving the market. Sports drinks are gaining popularity amongst the athletes and individuals who are involved in the vigorous physical activity. The marketers are targeting different age groups like teenagers and young adults. The rising disposable income and the adoption of western culture and their habits also play a major role. The market is slowly rising and consumers mindset is changing with the changing category for sports drinks and even non-sports person are consuming sports drinks with basic required sports activities. Marketers are using this change of mindset as a medium to publicize their market.

South America Drink Market Segmentation

Sports drinks are segmented into isotonic (fluid, electrolytes and 6 to 8% carbohydrate), hypotonic (fluids, electrolytes and a low level of carbohydrate) and hypertonic (high level of carbohydrate). The sales channel followed are supermarkets, hypermarkets, convenience stores and more. The main ingredients used in sports drinks are sugar, electrolytes, vitamins and the major market drawing attention ingredient are the minerals which help in replenishing the lost electrolytes during workout or sports activities.

Key Players in the South American Sports Drink Market

Coca-Cola and PepsiCo are the major leaders of the sports drink industry in South America.
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1. Introduction
1.1 Research Methodology
1.2 Definition of the Market
1.3 Report Description
2. Key Findings of the Study
3. Market Overview
3.1 Introduction
4. Market Dynamics
4.1 Drivers
4.1.1 Aggressive Advertising to Gain Market Share
4.1.2 Rising Consumer Demand for Sports Drink
4.1.3 Demand Coming from Millennial Generation & Athletes
4.1.4 Rising Health Awareness
4.2 Constraints
4.2.1 High Product Prices
4.2.2 Demographic Segmentation
4.3 Opportunities
4.3.1 Investment in Innovation
4.3.2 Demographic Segmentation
4.3.3 Engaging New Consumers
4.3.4 Spirited Competition
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 By Segment Types
5.1.1 Functional Beverages
5.1.1.1 Isotonic
5.1.1.2 Hypertonic
5.1.1.3 Hypotonic
5.2 By Ingredients Type
5.2.1 Sugars
5.2.2 Electrolytes
5.2.3 Artificial Colors and Flavors
5.2.4 Minerals
5.2.5 Vitamins
5.2.6 Carbohydrates
5.2.7 Nutrients
5.2.8 Amino Acids
5.3 By Packaging
5.3.1 Bottles (Pet)
5.3.2 Cans
5.3.3 Cartons
5.3.4 Others
5.4 By Sales Channel
5.4.1 Convenience Stores
5.4.2 Supermarkets/Hypermarkets
5.4.3 Mass Merchandisers
5.4.4 Drug Stores
5.4.5 Food Services/ Sports Nutrition Chain
5.4.6 Vending
5.4.7 Others
5.5 By Geography
5.5.1 Africa
5.5.1.1 South Africa
5.5.1.2 Others
5.6 Competitive Landscape
5.6.1 Mergers & Acquisitions
5.6.2 Joint Ventures
5.6.3 New Product Launches
5.6.4 Most Active Companies in the Past Five Years
5.6.5 Market Share Analysis
5.7 Company Profiles
5.7.1 PepsiCo
5.7.2 Coca-Cola
5.7.3 Monster Beverage Co.
5.7.4 Arizona Beverage Company
5.7.5 Living Essentials
5.7.6 Cloud 9
5.7.7 Extreme Drinks Co.
5.7.8 Abbott Nutrition Co.
5.7.9 AJE Group
5.7.10 Arctico Beverage Company International Inc.
5.7.11 Britvic PLC
5.7.12 Champion Nutrition Inc.
5.7.13 D'angelo
5.7.14 Fraser & Neave Holdings BHD
5.7.15 GlaxoSmithKline PLC
6. Appendix
6.1 Abbreviations
6.2 Sources
6.3 Bibliography
6.4 Disclaimer
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