Brazil Sports Drink Market - By Type, Application and Geography - Market Shares, Forecasts and Trends 2017 - 2022

  • ID: 4387012
  • Report
  • Region: Brazil
  • 75 pages
  • Mordor Intelligence
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Brazil sports drink market was USD 365.4 million in 2015 and is estimated to reach USD 434.8 million by the end of 2020 at a CAGR of 3.5%.

Brazil Sports Drink Market Dynamics

Advertising linked to high-profile sports events is the main driver of the Brazilian sports drink market. The strategy resonates with young consumers who are the main target group. The number of consumers participating in sporting activities for fitness reasons also drives the demand for sports drinks.

Brazil Sports Drink Market Segmentation

Sports drinks are segmented into isotonic (fluid, electrolytes and 6 to 8% carbohydrate), hypotonic (fluids, electrolytes and a low level of carbohydrate) and hypertonic (high level of carbohydrate). Isotonic holds the highest market share in the Brazilian sports drink industry. The sales channel followed are supermarkets, hypermarkets, convenience stores and more. The main ingredients used in sports drinks are sugar, electrolytes, vitamins and the major market drawing attention ingredient are the minerals which help in replenishing the lost electrolytes during workout or sports activities.

Key Players in the Brazilian Sports Drink Market

The Brazilian market is occupied by two major leaders, PepsiCo and Coca-Cola. PepsiCo Gatorade controls 73.6% of the market, followed by Coca-Cola PowerAde with 16.4% and Globalbev Marathon with 3.5%.
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1. Introduction
1.1 Research Methodology
1.2 Definition of the Market
1.3 Report Description
2. Key Findings of the Study
3. Market Overview
3.1 Introduction
4. Market Dynamics
4.1 Drivers
4.1.1 Growing Demand for Convenience Beverage Segment
4.1.2 Rising Consumer Demand for Sports Drink
4.1.3 Demand Coming from Millennial Generation & Athletes
4.1.4 Rising Health Awareness
4.2 Constraints
4.2.1 High Product Prices
4.2.2 Demographic Segmentation
4.3 Opportunities
4.3.1 Investment in Innovation
4.3.2 Demographic Segmentation
4.3.3 Engaging New Consumers
4.3.4 Spirited Competition
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 By Segment Types
5.1.1 Functional Beverages
5.1.1.1 Isotonic
5.1.1.2 Hypertonic
5.1.1.3 Hypotonic
5.2 By Ingredients Type
5.2.1 Sugars
5.2.2 Electrolytes
5.2.3 Artificial Colors and Flavors
5.2.4 Minerals
5.2.5 Vitamins
5.2.6 Carbohydrates
5.2.7 Nutrients
5.2.8 Amino Acids
5.3 By Packaging
5.3.1 Bottles (Pet)
5.3.2 Cans
5.3.3 Cartons
5.3.4 Others
5.4 By Sales Channel
5.4.1 Convenience Stores
5.4.2 Supermarkets/Hypermarkets
5.4.3 Mass Merchandisers
5.4.4 Drug Stores
5.4.5 Food Services/ Sports Nutrition Chain
5.4.6 Vending
5.4.7 Others
5.5 By Geography
5.5.1 South America
5.5.1.1 Brazil
5.5.1.2 Argentina
5.5.1.3 Other Latin American Countries
5.6 Competitive Landscape
5.6.1 Mergers & Acquisitions
5.6.2 Joint Ventures
5.6.3 New Product Launches
5.6.4 Most Active Companies in the Past Five Years
5.6.5 Market Share Analysis
5.7 Company Profiles
5.7.1 PepsiCo.
5.7.2 Coca-Cola
5.7.3 Monster Beverage Co.
5.7.4 Arizona Beverage Company
5.7.5 Living Essentials
5.7.6 Cloud 9
5.7.7 Extreme Drinks Co.
5.7.8 Abbott Nutrition Co.
5.7.9 AJE Group
5.7.10 Arctico Beverage Company International Inc.
5.7.11 Britvic PLC
5.7.12 Champion Nutrition Inc.
5.7.13 D'angelo
5.7.14 Fraser & Neave Holdings BHD
5.7.15 GlaxoSmithKline PLC
6. Appendix
6.1 Abbreviations
6.2 Sources
6.3 Bibliography
6.4 Disclaimer
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