Europe Sports Drink Market - Growth, Trends and Forecast 2017 - 2022

  • ID: 4387013
  • Report
  • Region: Europe
  • 103 pages
  • Mordor Intelligence
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Europe market for sports drink is estimated to grow at a CAGR of 4.1% in the forecasted period.

Europe Sports Drink Market Dynamics

Sports drinks represent a well-ensconce segment with a stable consumption trend. Europe is one of the potential markets in terms of rising health awareness. The European sports drinks market was highly dominated by the U.K., with a share of 27%, as of 2013. U.K. sports drink market was stimulated by Lucozade constructive repositioning and promotional activity. The rising demand for sports drinks is gaining strength due to the favorable demographic conditions occurring in the U.K. and smart positioning by the companies. Smart product positioning strategies designed to meet specific consumer lifestyles will continue to be the key factor to the market. Introducing strong marketing initiatives, new concepts, and a push into emerging markets are likely to expand growth trends.

Europe Sports Drink Market Segmentation

Sports drinks are segmented into isotonic (fluid, electrolytes and 6 to 8% carbohydrate), hypotonic (fluids, electrolytes and a low level of carbohydrate) and hypertonic (high level of carbohydrate). The sports drinks market is also segmented on the basis of sales channels and brands.

Key Players in the European Sports Drink Market

Coca-Cola and PepsiCo are the major leaders of the sports drink industry in Europe.
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1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definitions
2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modeling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Overview
4.1 Introduction
5. Market Dynamics
5.1 Drivers
5.1.1 Emerging Trend for Health & Wellness
5.1.2 Rising Consumer Demand for Sports Drink
5.1.3 Demand Coming From Millennial Generation & Athletes
5.1.4 Focus on Balanced Eating
5.2 Constraints
5.2.1 High Product Prices
5.2.2 Demographic Segmentation
5.3 Opportunities
5.3.1 Investment in Innovation
5.3.2 Demographic Segmentation
5.3.3 Engaging New Consumers
5.4 Porter Five Forces Analysis
5.4.1 Bargaining Power of Suppliers
5.4.2 Bargaining Power of Buyers
5.4.3 Threat of New Entrants
5.4.4 Threat of Substitute Products and Services
5.4.5 Degree of Competition
6. Market Segmentation
6.1 By Segment Types
6.1.1 Functional Beverages
6.1.1.1 Isotonic
6.1.1.2 Hypertonic
6.1.1.3 Hypotonic
6.2 By Ingredients Type
6.2.1 Sugars
6.2.2 Electrolytes
6.2.3 Artificial Colors and Flavors
6.2.4 Minerals
6.2.5 Vitamins
6.2.6 Carbohydrates
6.2.7 Nutrients
6.2.8 Amino acids
6.3 By Packaging
6.3.1 Bottles (PET)
6.3.2 Cans
6.3.3 Cartons
6.3.4 Others
6.4 By Sales Channel
6.4.1 Convenience Stores
6.4.2 Supermarkets/Hypermarkets
6.4.3 Mass Merchandisers
6.4.4 Drug Stores
6.4.5 Food Services/ Sports Nutrition Chain
6.4.6 Vending
6.4.7 Others
7. Competitive Landscape
7.1 Mergers & Acquisitions
7.2 Joint Ventures
7.3 New Product Launches
7.4 Most Active Companies in the Past Five Years
7.5 Market Share Analysis
8. Company Profiles
8.1 PepsiCo.
8.2 Coca-Cola
8.3 Monster Beverage Co.
8.4 Arizona Beverage Company
8.5 Living Essentials
8.6 Cloud 9
8.7 Extreme Drinks Co.
8.8 Abbott Nutrition Co.
8.9 AJE Group
8.10 Arctico Beverage Company International Inc.
8.11 Britvic PLC
8.12 Champion Nutrition Inc.
8.13 D'angelo
8.14 Fraser & Neave Holdings BHD
8.15 GlaxoSmithKline PLC
9. Appendix
9.1 Abbreviations
9.2 Sources
9.3 Bibliography
9.4 Disclaimer
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