Africa Energy Drink Market - Growth, Trends and Forecast 2017 - 2022

  • ID: 4387015
  • Report
  • Region: Africa
  • 93 pages
  • Mordor Intelligence
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The energy drink market for Africa is projected to grow at a CAGR of 2% in the forecasted period.

Africa Energy Drink Market Dynamics

Rising demand for convenience beverages and changing lifestyle in Africa are the major drivers for the growth of energy drinks. The middle-class market is expanding and local manufacturers are more focused on building their own community to bring growth in the market and the country.

Allegations on health hazards and requirement of proper labeling on the packaging are restraining the market. Certain opportunities that drive the market are innovations in the communities by entrepreneurs and innovations to address the health and safety concerns.

Africa Energy Drink Market Segmentation

Energy drinks with caffeine hold the major market share in Africa. The packaging of energy drinks play a vital role in the market and from the past few years cans have been the major market share holder. With regard to the availability to customer, sales and distribution channels such as convenience stores (with 50% share), supermarkets and mass merchandisers play a critical role.

Key Players in the African Energy Drink Market

South Africa is the major growing market for the local as well as the international companies like Mofaya Energy Drinks, Red Bull, Coca-Cola and Monster Beverage Corporation
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1. Introduction
1.1 Research Methodology
1.2 Definition of the Market
1.3 Report Description
2. Key Findings of the Study
3. Market Overview
3.1 Introduction
4. Market Dynamics
4.1 Drivers
4.1.1 Emerging Trend for Health & Wellness
4.1.2 Rising Consumer Demand for Sports Drink
4.1.3 Demand Coming From Millennial Generation & Athletes
4.1.4 Focus on Balanced Eating
4.2 Constraints
4.2.1 High Product Prices
4.2.2 Demographic Segmentation
4.3 Opportunities
4.3.1 Investment in Innovation
4.3.2 Demographic Segmentation
4.3.3 Engaging New Consumers
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 By Segment Types
5.1.1 Functional Beverages Isotonic Hypertonic Hypotonic
5.2 By Ingredients Type
5.2.1 Sugars
5.2.2 Electrolytes
5.2.3 Artificial Colors and Flavors
5.2.4 Minerals
5.2.5 Vitamins
5.2.6 Carbohydrates
5.2.7 Nutrients
5.2.8 Amino Acids
5.3 By Packaging
5.3.1 Bottles (Pet)
5.3.2 Cans
5.3.3 Cartons
5.3.4 Others
5.4 By Sales Channel
5.4.1 Convenience Stores
5.4.2 Supermarkets/Hypermarkets
5.4.3 Mass Merchandisers
5.4.4 Drug Stores
5.4.5 Food Services/ Sports Nutrition Chain
5.4.6 Vending
5.4.7 Others
5.5 By Geography
5.5.1 North America U.S. Canada Mexico Others
5.6 Competitive Landscape
5.6.1 Mergers & Acquisitions
5.6.2 Joint Ventures
5.6.3 New Product Launches
5.6.4 Most Active Companies in the Past Five Years
5.6.5 Market Share Analysis
5.7 Company Profiles
5.7.1 PepsiCo.
5.7.2 Coca-Cola
5.7.3 Monster Beverage Co.
5.7.4 Arizona Beverage Company
5.7.5 Living Essentials
5.7.6 Cloud 9
5.7.7 Extreme Drinks Co.
5.7.8 Abbott Nutrition Co.
5.7.9 AJE Group
5.7.10 Arctico Beverage Company International Inc.
5.7.11 Britvic PLC
5.7.12 Champion Nutrition Inc.
5.7.13 D'angelo
5.7.14 Fraser & Neave Holdings BHD
5.7.15 GlaxoSmithKline PLC
6. Appendix
6.1 Abbreviations
6.2 Sources
6.3 Bibliography
6.4 Disclaimer
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Note: Product cover images may vary from those shown