South America Energy Drink Market - Growth, Trends and Forecast 2017 - 2022

  • ID: 4387016
  • Report
  • Region: South America
  • 95 pages
  • Mordor Intelligence
1 of 4
The energy drink market for South America is projected to grow at a CAGR of 3.1% in the forecasted period.

South America Energy Drink Market Dynamics

Rising demand for convenience beverage and changing lifestyle in South America are the major drivers for the growth of the energy drink market. However, certain allegations on potential health hazards and requirement of labeling the natural ingredients are restraining the market. Thus, manufacturers need to have some innovations to address the health and safety concerns as this will help in reaching more consumers and attracting them on a larger scale in the region.

South America Energy Drink Market Segmentation

Energy drinks with caffeine hold the major market share in South America. The packaging of energy drinks play a vital role in the market and from the past few years cans have been the major market share holder. With regard to the availability to customer, sales and distribution channels such as convenience stores (with 50% share), supermarkets and mass merchandisers play a critical role.

Key Players in the South American Energy Drink Market

Major players in this market are Grupo Petropolis Ltd., which is a local player and Red Bull, Monster Beverage Corporation, and Coco-Cola are the international players.
Note: Product cover images may vary from those shown
2 of 4
1. Introduction
1.1 Research Methodology
1.2 Definition of the Market
1.3 Report Description
2. Key Findings of the Study
3. Market Overview
3.1 Introduction
4. Market Dynamics
4.1 Drivers
4.1.1 Growing Demand for Convenience Beverage Segment
4.1.2 Rising Consumer Demand for Energy Drink
4.1.3 Demand Coming From Youths
4.1.4 Increasing Population and Expanding Middle Class
4.2 Constraints
4.2.1 Allegations on Potential Health Hazards
4.2.2 Demand for Consumption Limit to be Specified on Labels
4.3 Opportunities
4.3.1 Innovations in the Communities by the Entrepreneur
4.3.2 Innovations to Address Health and Safety Concerns
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 By Segment Types
5.1.1 Functional Beverages Energy Drinks Isotonic
5.2 By Ingredients Type
5.2.1 Vitamins
5.2.2 Amino Acids
5.2.3 Caffeine
5.2.4 Antioxidants
5.2.5 Super Fruit Extracts & Botanicals
5.2.6 Others
5.3 By Packaging
5.3.1 Bottles (Pet)
5.3.2 Cans
5.3.3 Cartons
5.3.4 Others
5.4 By Sales Channel
5.4.1 Convenience Stores
5.4.2 Supermarkets/Hypermarkets
5.4.3 Mass Merchandisers
5.4.4 Drug Stores
5.4.5 Food Services/ Sports Nutrition Chain
5.4.6 Vending
5.4.7 Others
5.5 By Geography
5.5.1 Africa South Africa Others
5.6 Competitive Landscape
5.6.1 Mergers & Acquisitions
5.6.2 Joint Ventures
5.6.3 New Product Launches
5.6.4 Most Active Companies in the Past Five Years
5.6.5 Market Share Analysis
5.7 Company Profiles
5.7.1 Mofaya Energy Drinks
5.7.2 Red Bull
5.7.3 Monster Beverage Corporation
5.7.4 Rock Star Inc
5.7.5 Coca-Cola
5.7.6 PepsiCo
5.7.7 Arizona Beverage Company
5.7.8 National Beverage Corp
5.7.9 Dr. Pepper Snapple Group
5.7.10 Living Essentials
5.7.11 Vital Beverages Pvt. Ltd
5.7.12 Cloud 9
5.7.13 Extreme Drinks Co
5.7.14 Mountain Fuel Co
5.7.15 Otsuka Holdings
5.7.16 TC Pharmaceutical Industries
6. Appendix
6.1 Abbreviations
6.2 Sources
6.3 Bibliography
6.4 Disclaimer
Note: Product cover images may vary from those shown
3 of 4


4 of 4
Note: Product cover images may vary from those shown