Asia-Pacific Energy Drink Market - Growth, Trends and Forecast 2017 - 2022

  • ID: 4387017
  • Report
  • Region: Asia Pacific
  • 104 pages
  • Mordor Intelligence
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Asia-Pacific energy drink market is projected to grow at a CAGR of 4.5% in the forecasted period of (2017 - 2022).

Asia-Pacific Energy Drink Market Dynamics

The popularity of energy drinks in China and India is driving the market in Asia-Pacific. The energy drinks market is dominated by Japan, with a market share of 30.4%. Rising demand for convenience beverage and changing lifestyle in the Asia-Pacific region like increasing income, rising sports activities and workaholic culture are the major reasons behind the growth of energy drinks market. The rising urban class in India has been the most luring factor for the energy drink market.

Asia-Pacific Energy Drink Market Segmentation

Energy drinks with caffeine hold the major market share in the Asia-Pacific region. The packaging of energy drinks play a vital role in the market and from the past few years cans have been the major market share holder. With regard to the availability to customer, sales and distribution channels such as convenience stores (with 50% share), supermarkets and mass merchandisers play a critical role.

Key Players in the Asia-Pacific Energy Drink Market

Consumers looking for quick energy solutions have allowed new manufacturers such as Monster Energy Drink, K.G. Functional Beverages Ltd, and JK Ansell Ltd to tap into the Asia-Pacific market. Red Bull GmbH leads the energy drinks market. The rising popularity of sports is an opportunity for players to promote their brand, and create appeal and recognition among potential consumers.
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1. Introduction
1.1 Research Methodology
1.2 Definition of the Market
1.3 Report Description
2. Key Findings of the Study
3. Market Overview
3.1 Introduction
4. Market Dynamics
4.1 Drivers
4.1.1 Growing Demand for Convenience Beverage Segment
4.1.2 Rising Consumer Demand for Energy Drink
4.1.3 Demand Coming From Youths
4.2 Constraints
4.2.1 Allegations on Potential Health Hazards
4.2.2 Demand for Consumption Limit to be Specified on Labels
4.2.3 Natural Ingredients Increasing Usage
4.3 Opportunities
4.3.1 Condition Specific Product Offerings
4.3.2 Innovations to Address Health and Safety Concerns
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 By Segment Types
5.1.1 Functional Beverages
5.1.1.1 Energy Drinks
5.1.1.1.1 Isotonic
5.2 By Ingredients Type
5.2.1 Vitamins
5.2.2 Amino Acids
5.2.3 Caffeine
5.2.4 Antioxidants
5.2.5 Super Fruit Extracts & Botanicals
5.2.6 Others
5.3 By Packaging
5.3.1 Bottles (Pet)
5.3.2 Cans
5.3.3 Cartons
5.3.4 Others
5.4 By Sales Channel
5.4.1 Convenience Stores
5.4.2 Supermarkets/Hypermarkets
5.4.3 Mass Merchandisers
5.4.4 Drug Stores
5.4.5 Food Services/ Sports Nutrition Chain
5.4.6 Vending
5.4.7 Others
5.5 By Geography
5.5.1 South America
5.5.1.1 Brazil
5.5.1.2 Argentina
5.5.1.3 Other Latin American Countries
5.6 Competitive Landscape
5.6.1 Mergers & Acquisitions
5.6.2 Joint Ventures
5.6.3 New Product Launches
5.6.4 Most Active Companies in the Past Five Years
5.6.5 Market Share Analysis
5.7 Company Profiles
5.7.1 Grupo Petropolis Ltd
5.7.2 AJE Group
5.7.3 Empresas Polar SA
5.7.4 Red Bull
5.7.5 Monster Beverage Corporation
5.7.6 Rock Star Inc
5.7.7 Coca-Cola
5.7.8 PepsiCo
5.7.9 Arizona Beverage Company
5.7.10 National Beverage Corp
5.7.11 Dr. Pepper Snapple Group
5.7.12 Living Essentials
5.7.13 Vital Beverages Pvt. Ltd.
5.7.14 Cloud 9
5.7.15 Extreme Drinks Co
5.7.16 Mountain Fuel Co
5.7.17 Otsuka Holdings
5.7.18 TC Pharmaceutical Industries
6. Appendix
6.1 Abbreviations
6.2 Sources
6.3 Bibliography
6.4 Disclaimer
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