The driving force of the tea African tea market is its numerous health benefits, including the high antioxidants levels that aid in abetting arthritis. It can also help prevent various cardiovascular and degenerative diseases, help in the improvement of bone density and the management of blood pressure. Health concerned consumers are often drawn to tea, since it is naturally laden with antioxidants, catechins, and epigallocatechin gallate (EGCG), all of which are positively linked with health benefits and disease prevention. However, health problems associated with high consumption of tea and pricing of premium products hinders the market growth, especially in emerging countries such as South America.
The different varieties of tea, based on their production and processing are CTC, orthodox, herbal/flavored and leafy (consisting of black, green, oolong and decaf). Black tea continues to have the largest share of the South African tea market (56.0%). However, the volume of the share has fallen by 2.3% as rooibos and specialty teas have gained ground. Specialty tea continues to increase in popularity. Herbal and fruit teas with functional benefits, such as aiding digestion, are becoming increasingly popular among the health conscious consumers.
The packaging scenario also plays an important role in the market growth based on the convenience of use and product self-life. Loose tea, tea bags, instant tea and compressed tea involve different and varied packaging techniques. The tea bag segment is expected to grow rapidly during the forecast period, (2017 - 2022).
The sales channel and distribution of the product is yet another vital segment. Convenience stores, supermarkets and general merchandisers are the major sales channel. However, supermarkets and hypermarkets lead the segment and are expected to grow further during the forecast period.
National Brands Ltd dominated the market with a share of 40% in 2014. The company brand, Five Roses, is the leading brand overall, with a 20% market share. Unilever, South Africa, sits on the second position, with its brands, Joko and Glen tea, falling into second and third position overall. The brands hold 19% and 12% share respectively, and are present in the standard black tea segment. Innovation of new products and flavors, as well as mergers and acquisitions, are the major competitive strategies followed by the key players of the tea market.
SPECIALITIES OF THIS REPORT
The report will be useful in gaining an exhaustive understanding of the regional market. It will also be of assistance in providing a comprehensive analysis of the major trends, innovations and associated prospects for market growth over the coming half a decade.
The report will be an ideal source material for industry consultants, manufacturers and other interested and allied parties to gain a critical insight into the factors driving and restraining the market, in addition to opportunities offered.
The report contains wide range of information about the leading market players and the major strategies adopted by them.
WHAT THE REPORT OFFERS
Market definition along with identification of key drivers and restraints for the market.
Market analysis with region specific assessments and competition analysis on a global and regional scale.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
Identification and analysis of the macro and micro factors that affect the industry on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definitions
2. Research Approach and Methodology
2.2 Research Design
2.3 Study timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modelling
2.4.4 Expert Validation
3. Market Overview
3.2 Market Dynamics
22.214.171.124 Increased application in infant nutrition and sports nutrition
126.96.36.199 Inhanced fortification of ARA to meet the nutritional gap
188.8.131.52 Regulatory approval in infant nutrition products
184.108.40.206 High capital investment
220.127.116.11 High product cost
18.104.22.168 Poor consumer understanding of PUFA and ARA
22.214.171.124 Increased advancement in biotechnology
126.96.36.199 Availability of microalgae as a raw material
3.2.4 Porter Five Forces Analysis
188.8.131.52 Bargaining Power of Suppliers
184.108.40.206 Bargaining Power of Buyers
220.127.116.11 Threat of New Entrants
18.104.22.168 Threat of Substitute Products and Services
22.214.171.124 Degree of Competition
4. Market Segmentation
4.1 By Technology
4.1.1 Solvent extraction
4.1.2 Solid phase extraction
4.2 Application Type
4.2.1 Food and Beverages
126.96.36.199 Infant formula
188.8.131.52 Dietary supplements
4.3 By Geography
4.3.1 North America
184.108.40.206 United States
4.3.3 Asia Pacific
4.3.4 South America
220.127.116.11 South Africa
4.4 Competitive Landscape
4.4.1 Mergers & Acquisitions
4.4.2 Joint Ventures
4.4.3 New Product Launches
4.4.4 Most active companies in the past five years
4.4.5 Market Share Analysis
4.5 Company Profiles
4.5.5 Martek Bioscience
4.5.6 Cabio Bioengineering
4.5.7 Guangdong Runke
4.5.8 Cayman Chemicals
4.5.9 A&Z Food additives Co. Ltd.
4.5.10 Zhejiang Weiss (Wecan)