Africa Tea Market - Growth, Trends and Forecast 2017 - 2022

  • ID: 4387024
  • Report
  • Region: Africa
  • 93 pages
  • Mordor Intelligence
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The South America tea market was valued USD xx billion in 2013, and is expected to reach USD xx billion in 2020, with a CAGR of 2.6% during the forecast period, (2017 - 2022). Tea, which is a hot aromatic and flavored beverage, is prepared from the leaves of a shrub, Camellia sinensis. It is one of the most common beverages, containing antioxidants (polyphenols), phytochemicals and flavonoids, all of which have various health benefits.

The driving force of the tea African tea market is its numerous health benefits, including the high antioxidants levels that aid in abetting arthritis. It can also help prevent various cardiovascular and degenerative diseases, help in the improvement of bone density and the management of blood pressure. Health concerned consumers are often drawn to tea, since it is naturally laden with antioxidants, catechins, and epigallocatechin gallate (EGCG), all of which are positively linked with health benefits and disease prevention. However, health problems associated with high consumption of tea and pricing of premium products hinders the market growth, especially in emerging countries such as South America.

The different varieties of tea, based on their production and processing are CTC, orthodox, herbal/flavored and leafy (consisting of black, green, oolong and decaf). Black tea continues to have the largest share of the South African tea market (56.0%). However, the volume of the share has fallen by 2.3% as rooibos and specialty teas have gained ground. Specialty tea continues to increase in popularity. Herbal and fruit teas with functional benefits, such as aiding digestion, are becoming increasingly popular among the health conscious consumers.

The packaging scenario also plays an important role in the market growth based on the convenience of use and product self-life. Loose tea, tea bags, instant tea and compressed tea involve different and varied packaging techniques. The tea bag segment is expected to grow rapidly during the forecast period, (2017 - 2022).

The sales channel and distribution of the product is yet another vital segment. Convenience stores, supermarkets and general merchandisers are the major sales channel. However, supermarkets and hypermarkets lead the segment and are expected to grow further during the forecast period.

National Brands Ltd dominated the market with a share of 40% in 2014. The company brand, Five Roses, is the leading brand overall, with a 20% market share. Unilever, South Africa, sits on the second position, with its brands, Joko and Glen tea, falling into second and third position overall. The brands hold 19% and 12% share respectively, and are present in the standard black tea segment. Innovation of new products and flavors, as well as mergers and acquisitions, are the major competitive strategies followed by the key players of the tea market.


The report will be useful in gaining an exhaustive understanding of the regional market. It will also be of assistance in providing a comprehensive analysis of the major trends, innovations and associated prospects for market growth over the coming half a decade.

The report will be an ideal source material for industry consultants, manufacturers and other interested and allied parties to gain a critical insight into the factors driving and restraining the market, in addition to opportunities offered.

The report contains wide range of information about the leading market players and the major strategies adopted by them.


Market definition along with identification of key drivers and restraints for the market.

Market analysis with region specific assessments and competition analysis on a global and regional scale.

Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.

Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.

Identification and analysis of the macro and micro factors that affect the industry on both global and regional scale.

A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
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1. Introduction
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definitions
2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modelling
2.4.4 Expert Validation
3. Market Overview
3.1 Introduction
3.2 Market Dynamics
3.2.1 Drivers Increased application in infant nutrition and sports nutrition Inhanced fortification of ARA to meet the nutritional gap Regulatory approval in infant nutrition products
3.2.2 Restraints High capital investment High product cost Poor consumer understanding of PUFA and ARA
3.2.3 Opportunities Increased advancement in biotechnology Availability of microalgae as a raw material
3.2.4 Porter Five Forces Analysis Bargaining Power of Suppliers Bargaining Power of Buyers Threat of New Entrants Threat of Substitute Products and Services Degree of Competition
4. Market Segmentation
4.1 By Technology
4.1.1 Solvent extraction
4.1.2 Solid phase extraction
4.2 Application Type
4.2.1 Food and Beverages Infant formula Dietary supplements
4.2.2 Pharmaceuticals
4.3 By Geography
4.3.1 North America United States Canada Mexico Others
4.3.2 Europe Spain UK France Germany Russia Italy Others
4.3.3 Asia Pacific China India Japan Australia Others
4.3.4 South America Brazil Argentina Others
4.3.5 Africa South Africa Others
4.4 Competitive Landscape
4.4.1 Mergers & Acquisitions
4.4.2 Joint Ventures
4.4.3 New Product Launches
4.4.4 Most active companies in the past five years
4.4.5 Market Share Analysis
4.5 Company Profiles
4.5.1 DSM
4.5.2 BASF
4.5.3 Cargill
4.5.4 Suntory
4.5.5 Martek Bioscience
4.5.6 Cabio Bioengineering
4.5.7 Guangdong Runke
4.5.8 Cayman Chemicals
4.5.9 A&Z Food additives Co. Ltd.
4.5.10 Zhejiang Weiss (Wecan)
4.5.11 Kingdomway
4.6 Appendix
4.6.1 Disclaimer
4.6.2 Sources
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Note: Product cover images may vary from those shown