Europe Tea Market - Growth, Trends and Forecast 2017 - 2022

  • ID: 4387025
  • Report
  • Region: Europe
  • 103 pages
  • Mordor Intelligence
1 of 4
The Europe tea market was valued at USD xx billion in 2013 and is expected to reach USD xx billion in 2020, with a CAGR of 2.4% during the forecast period, (2017 - 2022). Over the years, the preference has been shifting from standard black tea to more healthier options like fruit & herbal tea and green tea. In UK itself, the standard tea market was worth USD 706.10 million, fruit and herbals USD 92.7 million and green tea 42.79 million in 2014.

Based on the consumers’ obsession with health, the trend in Europe is moving away from black tea. Health conscious consumers are often drawn to tea, since tea is naturally laden with antioxidants, catechins, and epigallocatechin gallate (EGCG), all of which are positively linked with health benefits and disease prevention. However, the availability and preference of alternatives, such as coffee and juices etc. hinders the market growth.

The vast tea industry is segmented on the basis of type, packaging, sales channel and geography. Furthermore tea is also segmented based on the production and processing into CTC, orthodox, herbal/flavored and leafy (consisting of black, green, oolong and decaf). Globally, black tea is the highest market share holder, but the maximum growth is estimated for green and herbal/flavored tea due to the awareness about and preference for the health benefits associated with them. The herbal and flavored tea segment is expected to register maximum growth during the forecast period, (2017 - 2022).

The packaging scenario also plays an important role in the market growth based on the convenience of use and product self-life. Loose tea, tea bags, instant tea and compressed tea involve different and varied packaging techniques. However, tea bag is the most popular segment in Europe and it holds the major share of the market. This segment is expected to maintain its growth during the forecast period.

The sales channel and distribution of the product is yet another vital segment. Convenience stores, supermarkets and general merchandisers are the major sales channels. However, supermarkets and hypermarkets lead the segment and are expected to grow further during the forecast period.

Some key players in this market include Twining of London, Unilever, James Finlay, Van Rees and McLeod Russell, Wissotzky Tea, Akbar Brothers Ltd. and Tata Global Beverages Ltd. Unilever, Tata tea and Twining hold the major market shares with 12%, 4% and 3% globally. Innovation of new products and flavors, as well as mergers and acquisitions are the major competitive strategies followed by the key players in the tea market.


The report will be useful in gaining an exhaustive understanding of the regional market. It will also be of assistance in providing a comprehensive analysis of the major trends, innovations and associated prospects for market growth over the coming half a decade.

The report will be an ideal source material for industry consultants, manufacturers and other interested and allied parties to gain a critical insight into the factors driving and restraining the market, in addition to opportunities offered.

The report contains wide range of information about the leading market players and the major strategies adopted by them.


Market definition along with identification of key drivers and restraints for the market.

Market analysis with region specific assessments and competition analysis on a global and regional scale.

Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.

Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.

Identification and analysis of the macro and micro factors that affect the industry on both global and regional scale.

A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
Note: Product cover images may vary from those shown
2 of 4
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definitions
2.1 Introduction
2.2 Research Design
2.3 Study timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modeling
2.4.4 Expert Validation
4.1 Introduction
5.1 Drivers
5.1.1 Innovative products nad flavors
5.1.2 Growing preference for hot beverages in daily liquid consumption
5.1.3 Associated health benefits such as antioxidants and antiaging
5.2 Constraints
5.2.1 The growing concern of over consumption of tea
5.2.2 High prices of beneficial tea
5.3 Opportunities
5.3.1 Preference of premium products
5.3.2 Increasing aging population and health issues
5.4 Porter Five Forces Analysis
5.4.1 Bargaining Power of Suppliers
5.4.2 Bargaining Power of Buyers
5.4.3 Threat of New Entrants
5.4.4 Threat of Substitute Products and Services
5.4.5 Degree of Competition
6.1 By Product Type
6.1.1 CTC Tea (crush , tear and curl)
6.1.2 Leaf Tea Black Tea Decaffeniated Oolong Tea Green Tea Others
6.1.3 Orthodox Tea
6.1.4 Herbal and Flavored Teas
6.2 By Packaging
6.2.1 Loose Tea
6.2.2 Tea Bags
6.2.3 Tea Pouches
6.2.4 Compressed Packaged Tea
6.2.5 Others
6.3 By Sales Channel
6.3.1 Hypermarkets/supermarkets
6.3.2 Retailers
6.3.3 General Merchandisers
6.3.4 Convenience stores
6.3.5 others
6.4 By Geography
6.4.1 Africa South Africa Others
6.5 Competitive Landscape
6.5.1 Mergers & Acquisitions
6.5.2 Joint Ventures
6.5.3 New Product Launches
6.5.4 Most active companies in the past five years
6.5.5 Market Share Analysis
6.6 Company Profiles
6.6.1 Unilever
6.6.2 Dilmah
6.6.3 Duncans Industries Ltd.
6.6.4 Hain Celestial Group Inc.
6.6.5 JM Smucker Co.
6.6.6 Mondelez
6.6.7 Ajinomoto General Foods Inc.
6.6.8 Tata Tea
6.6.9 Mcleod Russel
6.6.10 Twinings
6.6.11 James Finlay
6.6.12 Van Rees
6.6.13 Typhoo Tea Ltd.
7.1 Disclaimer
7.2 Source
Note: Product cover images may vary from those shown
3 of 4


4 of 4
Note: Product cover images may vary from those shown