The driving force of the tea market is its numerous health benefits, including the high antioxidants levels that aid in abetting arthritis. It can also help prevent various cardiovascular and degenerative diseases, help in the improvement of bone density and the management of blood pressure. Health concerned consumers are often drawn to tea, since it is naturally laden with antioxidants, catechins, and epigallocatechin gallate (EGCG), all of which are positively linked with health benefits and disease prevention. Apart from health benefits, the new innovations in products and flavors, and continuous research helps the market to grow. However, availability of alternate products and preference of the consumers for the same, hinders the market.
The vast tea industry is segmented on the basis of type, packaging, sales channel and geography. Furthermore tea is also segmented based on the production and processing into CTC, orthodox, herbal/flavored and leafy (consisting of black, green, oolong and decaf). Globally, black tea is the highest market share holder, but the maximum growth is estimated for green and herbal/flavored tea due to the awareness about and preference for the health benefits associated with them. Though, 90 percent of the consumers prefer black tea, the consumption of green tea has doubled in the past 10 years. Awareness about the health and wellness attributes of tea accounts for its popularity with the millennial and baby boomers alike.
The packaging scenario also plays an important role in the market growth based on the convenience of use and product self-life. Loose tea, tea bags, instant tea and compressed tea involve different and varied packaging techniques. However, tea bags are most popular option, consisting of nearly 60% of the market, followed by loose leaf and other segments. The tea bag segment is expected to grow rapidly for the forecast period (2017 - 2022).
The sales channel and distribution of the product is yet another vital segment. Convenience stores, supermarkets and general merchandisers are the major sales channels. Among these, the general merchandisers are the market leaders in the developing countries and supermarkets lead the way in the western countries. Both are expected to grow consistently during the forecast period.
Some key players in this market include Twining of London, Unilever, James Finlay, Van Rees and McLeod Russell, Wissotzky Tea, Akbar Brothers Ltd. and Tata Global Beverages Ltd. Unilever, Tata tea and Twining hold the major market shares, with 12%, 4% and 3% globally. Stash Tea Company and Teavana are prominent names in the specialty tea segment. The innovation of new products and flavors as well as mergers and acquisitions are the major competitive strategies followed by the key players in the tea market.
SPECIALITIES OF THIS REPORT
The report will be useful in gaining an exhaustive understanding of the regional market. It will also be of assistance in providing a comprehensive analysis of the major trends, innovations and associated prospects for market growth over the coming half a decade.
The report will be an ideal source material for industry consultants, manufacturers and other interested and allied parties to gain a critical insight into the factors driving and restraining the market, in addition to opportunities offered.
The report contains wide range of information about the leading market players and the major strategies adopted by them.
WHAT THE REPORT OFFERS
Market definition along with identification of key drivers and restraints for the market.
Market analysis with region specific assessments and competition analysis on a global and regional scale.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
Identification and analysis of the macro and micro factors that affect the industry on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definitions
2. RESEARCH APPROACH AND METHODOLOGY
2.2 Research Design
2.3 Study timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modeling
2.4.4 Expert Validation
3. KEY FINDINGS OF THE STUDY
4. MARKET OVERVIEW
5. MARKET DYNAMICS
5.1.1 Innovative products nad flavors
5.1.2 Growing preference for hot beverages in daily liquid consumption
5.1.3 Associated health benefits such as antioxidants and antiaging
5.2.1 The growing concern of over consumption of tea
5.2.2 High prices of beneficial tea
5.3.1 Preference of premium products
5.3.2 Increasing aging population and health issues
5.4 Porter Five Forces Analysis
5.4.1 Bargaining Power of Suppliers
5.4.2 Bargaining Power of Buyers
5.4.3 Threat of New Entrants
5.4.4 Threat of Substitute Products and Services
5.4.5 Degree of Competition
6. MARKET SEGMENTATION
6.1 By Product Type
6.1.1 CTC Tea (crush , tear and curl)
6.1.2 Leaf Tea
220.127.116.11 Black Tea
18.104.22.168 Oolong Tea
22.214.171.124 Green Tea
6.1.3 Orthodox Tea
6.1.4 Herbal and Flavored Teas
6.2 By Packaging
6.2.1 Loose Tea
6.2.2 Tea Bags
6.2.3 Tea Pouches
6.2.4 Compressed Packaged Tea
6.3 By Sales Channel
6.3.3 General Merchandisers
6.3.4 Convenience stores
6.4 By Geography
6.5 Competitive Landscape
6.5.1 Mergers & Acquisitions
6.5.2 Joint Ventures
6.5.3 New Product Launches
6.5.4 Most active companies in the past five years
6.5.5 Market Share Analysis
6.6 Company Profiles
6.6.3 Duncans Industries Ltd.
6.6.4 Hain Celestial Group Inc.
6.6.5 JM Smucker Co.
6.6.7 Ajinomoto General Foods Inc.
6.6.8 Tata Tea
6.6.9 Mcleod Russel
6.6.11 James Finlay
6.6.12 Van Rees
6.6.13 Typhoo Tea Ltd.