This region consists of less market share considering the global scenario, but the influence of Asian and Eastern cultures has enhanced the scope of the tea market in the recent years. The driving force of the tea market is its numerous health benefits, including the high antioxidants levels that aid in abetting arthritis. It can also help prevent various cardiovascular and degenerative diseases, help in the improvement of bone density and the management of blood pressure. Health concerned consumers are often drawn to tea, since it is naturally laden with antioxidants, catechins, and epigallocatechin gallate (EGCG), all of which are positively linked with health benefits and disease prevention.. However health problems associated with high consumption of tea and the pricing of premium products in the emerging countries such as South America etc. hinders the market growth.
The vast tea industry is segmented on the basis of type, packaging, sales channel and geography. Furthermore tea is also segmented based on the production and processing into CTC, orthodox, herbal/flavored and leafy (consisting of black, green, oolong and decaf). Globally, black tea is the highest market share holder, but the maximum growth is estimated for green and herbal/flavored tea due to the awareness about and preference for the health benefits associated with them. Green tea is estimated to have the fastest growth during the forecast period (2017 - 2022).
The packaging scenario also plays an important role in the market growth based on the convenience of use and product self-life. Loose tea, tea bags, instant tea and compressed tea involve different and varied packaging techniques. Tea bags are the most popular option in the western countries and it holds the major share of the market. On the other hand, loose tea holds the major market share in the developing countries because of its cost effectiveness. The tea bag segment is expected to grow rapidly during the forecast period (2017 - 2022).
The sales channel and distribution of the product is yet another vital segment. The convenience stores, supermarkets and general merchandisers are the major sales channels. However, supermarkets and hypermarkets lead the scenario and they are expected to grow during the forecast period as well. The green tea and specialty tea market, consisting of flavored and herbal tea, is growing by leaps and bounds due to their health benefits. In Latin America, Brazil is the largest producer as well as consumer of tea.
LeÃ£o JÃºnior SA continued to lead the tea market with an off-trade value share of 26% in 2014, primarily due to its long-standing presence and strong brand recognition. CafÃ©s la Virginia SA dominates the sales in this area, recording a value share of 41% as of 2014. Innovation of new products and flavors, as well as mergers and acquisitions are the major competitive strategies followed by the key players in the tea market.
SPECIALITIES OF THIS REPORT
The report will be useful in gaining an exhaustive understanding of the regional market. It will also be of assistance in providing a comprehensive analysis of the major trends, innovations and associated prospects for market growth over the coming half a decade.
The report will be an ideal source material for industry consultants, manufacturers and other interested and allied parties to gain a critical insight into the factors driving and restraining the market, in addition to opportunities offered.
The report contains wide range of information about the leading market players and the major strategies adopted by them.
WHAT THE REPORT OFFERS
Market definition along with identification of key drivers and restraints for the market.
Market analysis with region specific assessments and competition analysis on a global and regional scale.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
Identification and analysis of the macro and micro factors that affect the industry on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definitions
2. RESEARCH APPROACH AND METHODOLOGY
2.2 Research Design
2.3 Study timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modeling
2.4.4 Expert Validation
3. KEY FINDINGS OF THE STUDY
4. MARKET OVERVIEW
5. MARKET DYNAMICS
5.1.1 Innovative products nad flavors
5.1.2 Growing preference for hot beverages in daily liquid consumption
5.1.3 Associated health benefits such as antioxidants and antiaging
5.2.1 The growing concern of over consumption of tea
5.2.2 Inclination towards alternative beverages such as coffee etc
5.3.1 Preference of premium products
5.3.2 Increasing aging population and health issues
5.4 Porter Five Forces Analysis
5.4.1 Bargaining Power of Suppliers
5.4.2 Bargaining Power of Buyers
5.4.3 Threat of New Entrants
5.4.4 Threat of Substitute Products and Services
5.4.5 Degree of Competition
6. MARKET SEGMENTATION
6.1 By Product Type
6.1.1 CTC Tea (crush , tear and curl)
6.1.2 Leaf Tea
22.214.171.124 Black Tea
126.96.36.199 Oolong Tea
188.8.131.52 Green Tea
6.1.3 Orthodox Tea
6.1.4 Herbal and Flavored Teas
6.2 By Packaging
6.2.1 Loose Tea
6.2.2 Tea Bags
6.2.3 Tea Pouches
6.2.4 Compressed Packaged Tea
6.3 By Sales Channel
6.3.3 General Merchandisers
6.3.4 Convenience stores
6.4 By Geography
6.4.1 North America
6.5 Competitive Landscape
6.5.1 Mergers & Acquisitions
6.5.2 Joint Ventures
6.5.3 New Product Launches
6.5.4 Most active companies in the past five years
6.5.5 Market Share Analysis
6.6 Company Profiles
6.6.3 Duncans Industries Ltd.
6.6.4 Hain Celestial Group Inc.
6.6.5 JM Smucker Co.
6.6.7 Ajinomoto General Foods Inc.
6.6.8 Tata Tea
6.6.9 Mcleod Russel
6.6.11 James Finlay
6.6.12 Van Rees
6.6.13 Typhoo Tea Ltd.