Changing demographics also provide an opportunity to the tea market as the growing middle class and urbanized population of many emerging and developing markets influence the consumption of the various types. Several food and beverage trends are motivating consumers to choose tea. The addition of the health benefits with convenience, availability and versatility of tea has helped create a new consumer experience, all while keeping the product offerings fresh and unique to grab more consumers.
In the global tea market, the two most important types of tea produced are black tea and green tea. The major production is of black tea, which is nearly 60% of the global production and, nearly 30% comprises of green tea and remaining 10% are others. Black tea is predominantly produced and exported by Kenya and Sri Lanka. Green tea is mainly grown and consumed in China. Although black tea is the most produced and exported tea, production and exports of green tea are rapidly increasing.
Looking at resource constraints in general, the availability of water, energy and vital nutrients, such as phosphorous, might put severe pressure on the tea industry in the future. Demand for water could be 40% higher than supply. Phosphorus, a non-renewable resource, is in increasingly short supply. On a global scale this will could lead to higher prices and a greater competition for resources. At the same time, the water crisis is estimated to worsen with time and the world is expected to reach a point of waging wars for water.
The market have been segmented region wise into North America, Europe, Asia pacific, Latin America, Africa, These regions are further segmented into analysis of production, analysis of consumption, analysis of imports, analysis of exports, analysis of price and its seasonality.
This Report Offers:
The report identifies the situation of Global Tea Market and predicts the growth of the market. Report talks about Tea production, consumption, import and export with prices, drivers, restraints, opportunities, supply chain analysis and market trends, Government regulations, growth forecast, etc.
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definitions
2. RESEARCH APPROACH AND METHODOLOGY
2.2 Research Design
2.3 Study timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modeling
2.4.4 Expert Validation
3. KEY FINDINGS OF THE STUDY
4. MARKET OVERVIEW
5. MARKET DYNAMICS
5.1.1 Innovative products nad flavors
5.1.2 Growing preference for hot beverages in daily liquid consumption
5.1.3 Associated health benefits such as antioxidants and antiaging
5.2.1 The growing concern of over consumption of tea
5.2.2 High prices of beneficial tea
5.3.1 Preference of premium products
5.3.2 Increasing aging population and health issues
5.4 Porter Five Forces Analysis
5.4.1 Bargaining Power of Suppliers
5.4.2 Bargaining Power of Buyers
5.4.3 Threat of New Entrants
5.4.4 Threat of Substitute Products and Services
5.4.5 Degree of Competition
6. MARKET SEGMENTATION
6.1 By Product Type
6.1.1 CTC Tea (crush , tear and curl)
6.1.2 Leaf Tea
188.8.131.52 Black Tea
184.108.40.206 Oolong Tea
220.127.116.11 Green Tea
6.1.3 Orthodox Tea
6.1.4 Herbal and Flavored Teas
6.2 By Packaging
6.2.1 Loose Tea
6.2.2 Tea Bags
6.2.3 Tea Pouches
6.2.4 Compressed Packaged Tea
6.3 By Sales Channel
6.3.3 General Merchandisers
6.3.4 Convenience stores
6.4 By Geography
6.4.1 South America
6.5 Competitive Landscape
6.5.1 Mergers & Acquisitions
6.5.2 Joint Ventures
6.5.3 New Product Launches
6.5.4 Most active companies in the past five years
6.5.5 Market Share Analysis
6.6 Company Profiles
6.6.3 Duncans Industries Ltd.
6.6.4 Hain Celestial Group Inc.
6.6.5 JM Smucker Co.
6.6.7 Ajinomoto General Foods Inc.
6.6.8 Tata Tea
6.6.9 Mcleod Russel
6.6.11 James Finlay
6.6.12 Van Rees
6.6.13 Typhoo Tea Ltd.