Italy Water Enhancer Market-Growth, Trends and Forecast 2017 - 2022

  • ID: 4387038
  • Report
  • Region: Italy
  • 75 pages
  • Mordor Intelligence
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Italy is an important market in terms of high value sales and as a major import destination. The countries inherent characteristics, such as its emphasis on quality, present the water enhancer market with many challenges and opportunities. The Italian market is expected to grow at a CAGR of 13% between the years 2015 and 2020, reaching about $121.2 million by 2020.

The most important characteristic of the Italian market is that of the country of origin of the ingredients, making the locally sourced aspect of water enhancer ingredients the most important determinant of the market here. The reason for this trend is the perceived superiority and high quality of Italian ingredients and products. Considering that the Italian beverage market is largely dependent on exports, most foreign manufacturers focus on this local feeling. The other major determinant of the region is its significant interest in healthy products; this is a promising point of access to the zero-calorie, zero-sugar nature of most enhancers. As with other developed regions, the perception of these products as synthetic or chemically laced would prove to be very detrimental to the market here thereby showing the importance of positive marketing. There is also a very strong demand for organic or naturally derived ingredients; the demand is strong enough to leverage a decrease in overall food consumption and prices. The use of such ingredients would help in providing the long-term credibility for the market.

The bottled water segment also enjoys a good market in the region, the major driver for this being low unit prices and increasing incidence of both working parents. Properly marketed water enhancer products could provide a good addition to every such water bottle purchased. The other important facet of the market is the high level of competition it engages in, marking the crucial importance of rapid product innovation. Owing to such factors the entry into the market is a cost prone affair, with significant sums spent on advertising and marketing promotions.

This Report Offers::

1. Market Definition for the specified topic along with identification of key drivers and restraints for the market.

2. Market analysis for the Italy Water enhancer market, with region specific assessments and competition analysis on a global and regional scale.

3. Identification of factors instrumental in changing the market scenarios, rising opportunities and global consumer trends.

4. Extensively researched competitive landscape section with profiles of major companies along with their share of markets.

5. Identification and analysis of the Macro and Micro factors that affect the Italy Water Enhancer market on both global and regional scale.

6. A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

Why Buy This Report?

1. For getting a comprehensive overview of the Italy Water enhancer market.

2. To gain wide-ranging information about the major players in this industry and the strategies adopted by them.

3. To gain an insight about the major countries/regions in which this industry is blooming and also identify the regions, which are untapped.
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1. INTRODUCTION
1.1 Research Methodology
1.2 Definition of the Market
1.3 Report Description
2. KEY FINDINGS OF THE STUDY
3. MARKET OVERVIEW
3.1 Introduction
4. MARKET DYNAMICS
4.1 Drivers
4.1.1 Rise in obese populations and subsequent rejection of carbonated drinks
4.1.2 Industrialization and mass production of beverages
4.1.3 High levels of water pollution
4.1.4 Improving standard of living
4.1.5 Increasing health awareness among people
4.2 Constraints
4.2.1 Regulatory framework
4.2.2 Compliance with the Manufacturing practices
4.2.3 Poor infrastructure facilities
4.2.4 Safety concerns due to lack of scientific evidence
4.3 Opportunities
4.3.1 Technological advancements in beverage production
4.3.2 Identification of new active ingredients
4.3.3 High scope for application in health care industry
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Flavored drops
5.1.2 Energy drops
5.1.3 Fitness and workout Drops
5.1.3.1 Weight Management drinks
5.1.3.2 Skin-rejuvenating drinks
5.1.4 Others
5.2 By Active Ingredient Type
5.2.1 Vitamins
5.2.2 Electrolytes
5.2.3 Anti-oxidants
5.2.4 Sweeteners
5.2.5 Others
5.3 By Source Type
5.3.1 Fruits
5.3.2 Vegetables
5.3.3 Tea and Coffee
5.3.4 Coconut water
5.4 By Geography
5.4.1 China
5.4.2 Japan
5.4.3 India
5.4.4 Australia
5.4.5 Others
6. Competitive Landscape
6.1 Mergers & Acquisitions
6.2 Joint Ventures
6.3 New Product Launches
6.4 Most active companies in the past five years
6.5 Market Share Analysis
7. Company Profiles
7.1 Arizona Beverages USA
7.2 Cott Beverages
7.3 Dyla LLC
7.4 GNC
7.5 GVC Great Value Company
7.6 H.J.Heinz Company
7.7 Heartland LLC
7.8 ICEE Co.
7.9 Kraft foods Inc.
7.10 Nestle
7.11 Orange Crush Company
7.12 PepsiCo
7.13 Pioma Industries
7.14 Splash Corporation
7.15 Sunkist growers Inc.
7.16 The Coca-Cola Company
7.17 The Gatorade Company Inc.
7.18 Wisdom Natural Brands
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