Africa Pea Protein Market - Growth, Trends and Forecasts 2017 - 2022

  • ID: 4387041
  • Report
  • Region: Africa
  • 90 pages
  • Mordor Intelligence
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Pea protein is generally used as a dairy alternative and a dietary supplement. It boasts a neutral taste and possesses a typical amino acid profile, making it a feasible choice for the food industry.

Africa Pea Protein Market Dynamics

Given the ease of production and environmentally viable sourcing methods, pea proteins are projected for high returns. The availability of raw materials and land for production help in projecting this region not just as a demand source, but also for profitable production methods. In the present day scenario, however, the infrastructural lag and very low awareness of the consumer base makes it only a minor contributor. The other important factor is that of perception and marketing. Similar to many other functional foods, pea proteins require the projection of necessity and convenience. This is much more relevant in regions of Africa wherein the long term reliability of the consumer interest is based on this shift of perception from functional to therapeutic.

Africa Pea Protein Market Segmentation

In the South African landscape pea proteins are marketed as GMO-free, gluten-free, grain-free, pesticide and preservatives-free, and in some cases even soy and dairy-free. This emphasis on the health and wellness aspects of the product is the strategy adopted by most companies. Though these regions fare well as compared to rest of Africa in various institutional and infrastructural issues, the developing nature of its distribution chain poses a short-term challenge, especially to new companies. The other important countries in Africa are Egypt, Namibia, Nigeria and Botswana. Despite the small share these regions hold, their strategic and long-term importance is well noted.

Leaders in the African Pea Protein Market

Roquette, A&B Ingredients and Axiom Foods are some of the many companies with major market shares in the segment. Companies are focused on setting up their manufacturing units in the market due to rising consumer demand. New entrants, in spite of heavy competition from major players, are targeting potential markets due to the high profits associated with the industry. Companies have engaged in extensive scientific research in order to identify better varieties and economically feasible processes.
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1. Introduction
1.1 Research Methodology
1.2 Definition of the Market
2. Key findings of the study
3. Market Overview
3.1 Introduction
3.2 Market Dynamics
3.2.1 Drivers
3.2.1.1 Increasing prevalence of heart diseases
3.2.1.2 Supportive regulatory environment
3.2.1.3 Increasing End-Use Applications
3.2.2 Restraints
3.2.2.1 Low consumer awareness
3.2.2.2 Side Effects of Phytosterols
3.2.3 Opportunities
3.2.3.1 Increased Health Consciousness
3.2.3.2 Technical innovations
3.2.4 Porter Five Forces Analysis
3.2.4.1 Bargaining Power of Suppliers
3.2.4.2 Bargaining Power of Buyers
3.2.4.3 Threat of New Entrants
3.2.4.4 Threat of Substitute Products and Services
3.2.4.5 Degree of Competition
4. Market Segmentation
4.1 By Application
4.1.1 Food Ingredients
4.1.2 Pharmaceuticals
4.1.3 Cosmetics
4.1.4 Others
4.2 By Product
4.2.1 Beta-sitosterol
4.2.2 Campesterol
4.2.3 Stigmasterol
4.2.4 others(avenasterol, ergosterol, brassicasterol, lupeol, and cycloartenol)
4.3 By Geography
4.3.1 North America
4.3.1.1 United States
4.3.1.2 Canada
4.3.1.3 Mexico
4.3.1.4 Others
4.3.2 Europe
4.3.2.1 Spain
4.3.2.2 U.K.
4.3.2.3 France
4.3.2.4 Germany
4.3.2.5 Russia
4.3.2.6 Italy
4.3.2.7 Others
4.3.3 Asia-Pacific
4.3.3.1 China
4.3.3.2 Japan
4.3.3.3 India
4.3.3.4 Australia
4.3.3.5 others
4.3.4 South America
4.3.4.1 Brazil
4.3.4.2 Argentina
4.3.4.3 Others
4.3.5 Africa
4.3.5.1 South Africa
4.3.5.2 Others
5. Competitive Landscape
5.1 Mergers & Acquisitions
5.2 Joint Ventures
5.3 New Product Launches
5.4 Most active companies in the past five years
5.5 Market Share Analysis
6. Company Profiles
6.1 Raisio Plc
6.2 BASF
6.3 Bunge Limited
6.4 Archer Daniels Midland (ADM)
6.5 DuPont
6.6 Cargill
6.7 Arboris
6.8 Pharmachem Laboratories
6.9 Forbes Medi-Tech Inc.
6.10 Gustav Parmentier
6.11 Enzymotec Ltd.
6.12 Danone
6.13 Teriaka
6.14 Unilever
7. Appendix
7.1 Disclaimer
7.2 Sources
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