The global butter market is expected to grow at a CAGR of XX% during the forecast period to reach a value of USD XX million, by 2021. Butter is one of the vital ingredients of confectionary products. However, with the dropping prices of butter, the competition between substitute products has intensified. Amul is the first company that marketed butter in an international package. Amul butter occupies about 86% of the total butter market share in India. The demand for spreadable butter has been growing gradually in developing countries, as it is used in various food products.
The increase in demand for natural products, due to the rise in health consciousness, drives the growth of this market. A rise in the disposable incomes, especially in the developing countries, is another driver of this market. In developed countries, product innovation and the increase in home-baking drive the growth of the market. Availability of healthy alternatives to butter, such as margarine, along with government regulations in the production and distribution of butter restrain the market growth. Growing demand in developing countries can be considered as an opportunity for this market.
The global butter market has been segmented on the basis of processing into processed butter and non-processed butter. By type, the market is segmented into cultured butter, uncultured butter, cream and whipped butter, whey butter and salted butter. Regarding usage, the market has been segmented into spreadable and non-spreadable, wherein, the non-spreadable butter segment dominates the global market.
The market is further segmented by the distribution channel into super markets/hyper markets, convenience stores, grocery stores and others. The super markets/hyper markets segment dominates the global market.
The global butter market has been geographically segmented into North America, Europe, South America, Africa and Asia-Pacific, wherein, North America dominates the market. The United States is a major market in this region. The increase in home-baking and the growing food industry further support the growth in this region. However, Asia-Pacific is expected to be the fastest-growing market for butter, during the forecast period, with China and India being the major markets. Increasing disposable incomes and change in consumer preferences are the main reasons for the growth of butter market in Asia-Pacific.
The global market for butter is highly fragmented, with vendors competing for innovation, pricing and distribution. Introduction of new products is the main strategy of major companies, to increase their market share. The promotional campaigns that promote the usage of natural products have helped the companies to increase their sales. Market expansion in developing countries has created many opportunities for the manufacturers.
Some of the major players in the market include -
Market analysis for the global butter market, with region-specific assessments and competition analysis on a global and regional scale.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their market share.
Identification and analysis of the macro and micro factors that affect the global butter market on both global and regional scale.
A comprehensive list of key market players, along with the analysis of their current strategic interests and key financial information.
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
Insights on the major countries/regions where this industry is growing and identify the regions that are still untapped.
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timeline
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Dynamics
4.1.1 Change in Consumer Preferences
4.1.2 Increase in Disposable Incomes
4.2.1 Healthy Alternatives to Butter
4.2.2 Government Regulations
4.3.1 Product Innovation
4.3.2 Growing Demand in Developing Countries
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 By Processing
5.1.1 Processed Butter
5.1.2 Non-Processed Butter
5.2 By Type
5.2.1 Cultured Butter
5.2.2 Uncultured Butter
5.2.3 Cream and Whipped Butter
5.2.4 Whey Butter
5.2.5 Salted Butter
5.3 By Usage
5.4 By Distribution Channel
5.4.1 Super Markets/ Hyper Markets
5.4.2 Convenience Stores
5.4.3 Grocery Stores
5.5 By Geography
5.5.1 North America
5.5.4 South America
22.214.171.124 South Africa
6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
7. Company Profiles
7.2 Arla Foods UK Plc.
7.3 Crystal Farms
7.5 Dean Foods Company
7.6 Farmers Cooperative Creamery
7.8 Great Value
7.9 Horizon Organic
7.10 I Can't Believe It Not Butter!
7.11 Kraft Foods, Inc.
7.12 Land O Lakes
7.13 Nestle SA
7.14 OJSC creative group
7.15 Organic Valley
7.16 Ornua Foods North America
7.17 Purity Farms