The Asia-Pacific ice cream market is expected to grow at a CAGR of X.X% during the forecast period to reach a value of USD XX million by 2021. China is the world largest ice cream market, having moved ahead of the United States. Rising disposable incomes, coupled with a shift in consumer preferences, drive the growth of this market. In 2014, the ice cream market in China was valued at USD 11.4 billion. The demand for artisanal ice creams is gradually increasing in the region. South Korea invented an ice cream based hangover cure called Gyeondyo-bar, which translates as â€œhang in thereâ€.
Indulgence and an increase in urbanization drive the growth of this market. A rise in the demand for ice cream products from consumers above 50 years is another factor that also contributes to the growth. However, health concerns and infrastructure and supply chain issues pose a threat to the market. People suffering from lactose intolerance cannot eat ice creams, thus creating an opportunity for vendors to introduce lactose-free ice creams. The developing countries of the region would experience a high CAGR during the forecast period.
Asia-Pacific ice cream market is segmented by shape, type, and sales. By shape, the market is segmented into sticks, buckets, sundae, floats and frozen novelties. By sales, the market is discussed for impulsive ice cream, take-home ice cream and artisanal ice cream.
The Asia-Pacific ice cream market has been geographically segmented into China, Japan, India, Australia and others. China overtook the US as the world biggest ice cream market in 2014, for the first time. Rising incomes and an increasingly developed retail infrastructure and cold chain network are driving the growth of the ice cream market in China. India ice cream market is growing at a fast pace, with brands mostly dividing into one of the two camps of happiness or health. In 2015, the market value rose by around 17% in India.
The market for ice creams is highly fragmented due to the presence of many large and small scale vendors, who compete for innovation, pricing and distribution. The vendors are focussed on producing new and varieties of ice cream, like the organic ice cream and gluten-free ice cream. Private brands are expected to increase their market share during the forecast period. Some of the major players in market include -
Market analysis for the Asia-Pacific ice cream market, with region-specific assessments and competition analysis on a regional scale.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their market share.
Identification and analysis of the macro and micro factors that affect the market on regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
Insights on the major countries/regions where this industry is growing and also identify the regions that are still untapped
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timeline
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Dynamics
4.1.1 Indulgence-Driven Demand
4.1.2 Rising Consumer Disposable Income
4.2.1 Related Health concerns
4.2.2 Issues with Infrastructure
4.3.1 Demand for Innovative Products
4.3.2 Growing Demand from Developing Regions
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 By Shape
184.108.40.206 Sticks (Bars)
220.127.116.11 Frozen Novelties
5.2 By Sales
5.2.1 Impulse Ice Cream
5.2.2 Take-Home Ice Cream
5.2.3 Artisanal Ice Cream
5.3 By Geography
6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
7. Company Profiles
7.2 Baskin- Robbins
7.3 Blue Bell Creameries
7.4 China Mengniu Dairy
7.5 Cold Stone Creamery
7.6 Dairy Queen
7.7 General Mills
7.9 Lotte Confectionary
7.10 Marina Ice Cream
7.16 Yili Group