The Africa ice cream market is expected to grow at a CAGR of X.X% during the forecast period to reach a value of USD XX million by 2021. Rising disposable incomes, coupled with a shift in consumer preferences, drive the growth of this market. Unilever and Nestle are the market leaders accounting for a majority of market share in the region. South Africa is a major market in Africa. Nestle sold its South African ice cream business to R&R ice cream in 2015.
An increase in urbanization, the introduction of innovative flavors and consumer indulgence drive the growth of this market. Also, private labeling reduces the price of ice creams, increasing the demand as a result. However, health concerns pose a threat to this market. Hence, ice cream manufacturers have introduced lactose-free ice creams, especially for people suffering from lactose intolerance. The unseasonal weather is a major constraint to this market.
The Africa ice cream market is segmented by shape, type and sales. By shape, the market is segmented into sticks, buckets, sundae, floats and frozen novelties. By sales, the market is discussed for impulsive ice cream, take-home ice cream and artisanal ice cream.
The Africa ice cream market has been geographically segmented into South Africa and others. The South African economy is recovering from a low-down' phase, giving rise to disposable incomes and increasing domestic consumption. Artisanal ice creams are considered a premium segment in this region; ice creams are not quite popular in other countries in this region. However, stable growth in the market is expected due to the rising disposable incomes.
The African market for ice creams holds great scope of growth for international players. The vendors compete for innovation, pricing and distribution. Private brands are expected to increase their market share during the forecast period. Some of the major players in market include -
Market analysis for the Africa ice cream market, with region-specific assessments and competition analysis on a regional scale.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their market share.
Identification and analysis of the macro and micro factors that affect the market on a regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
Insights on the major countries/regions where this industry is growing and also identify the regions that are still untapped
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timeline
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Dynamics
4.1.1 Indulgence-Driven Demand
4.1.2 Rising Consumer Disposable Income
4.2.1 Related Health concerns
4.2.2 Issues with Infrastructure
4.3.1 Demand for Innovative Products
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 By Shape
188.8.131.52 Sticks (Bars)
184.108.40.206 Frozen Novelties
5.2 By Sales
5.2.1 Impulse Ice cream
5.2.2 Take-Home Ice cream
5.2.3 Artisanal Ice cream
5.3 By Geography
220.127.116.11 South Africa
6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
7. Company Profiles
7.2 Domino Dairy and Ice-cream Company
7.3 General Mills
7.4 Lotte Confectionary
7.5 Marina Ice Cream
7.8 Oregon Ice Cream
7.10 R & R Ice Cream
7.11 The Knickerbocker Ice Cream Company