The global freeze-dried product market is expected to grow at a CAGR of 7.23% during the forecast period of 2016-2021, to reach USD 66.53 billion by 2021. Freeze-dried food is the best dehydrated food, due to its superior texture and sensory quality after rehydration. Companies such as Kelloggs use freeze-dried ingredients (strawberries, banana, etc.) in their breakfast cereal products, giving rise to the freeze-dried ingredient market.
Primary factor driving this market is the superior quality of its products when compared to other drying technology products. The final product has an excellent shelf-life (up to 25 years) without any added preservative. The increased shelf-life makes it a profitable product during its supply chain. Moreover, the ingredients retain their original shape, while being light-weight, which not only makes it convenient for transportation but is also appealing. In the developed regions such as North America and Europe, the application of freeze-dried ingredients in healthy snack items is growing at a fast rate, which is another major driver for the market. Freeze-dried foods can also be stored for long durations at home or while traveling and requires very little time for cooking, which has increased its importance among the consumers.
The restraining factor for the market is the availability of other drying techniques such as spray drying, and fluid bed drying, which is relatively low-cost than freeze-drying. Freeze-drying equipment is comparatively costlier than other dryers, which is a major drawback for the small and medium scale industries.
The freeze-dried product market is segmented by the product type that includes freeze-dried fruits, vegetables, beverages, meat and sea food, dairy products, and prepared foods. Fruits and vegetables are heat sensitive products, which are more prone to loss of vitamins and minerals when exposed to high temperature. Freeze-drying technology preserves necessary vitamins and antioxidants during dehydration, which increases its importance among the drying techniques. Freeze-dried fruits market holds the largest share, followed by vegetables and beverages. Freeze-dried beverages are further segmented into tea, coffee, and fruit beverages. The freeze-dried prepared food segment includes freeze-dried soups and prepared meals. This sub-segment is growing at a fast rate due to the excellent nutrition and sensory quality, apart from its instant cooking ability.
Market segmentation by geography includes North America, Europe, Asia-Pacific, South America, and Africa. North America holds the largest share in the market, with wide application in meat and beverages segment. The developing regions of Asia-Pacific are growing at a fast rate, due to the high demand of instant foods such as instant soups, instant meals, etc.
Some of the major players capturing the freeze dried food market include -
Recent Industry Insights
â€œ Freeze dried beets by Crunchies to hit the US market this spring.â€
Technological advances in freeze-dried products, to explore super foods such as beetroot and elderberry, are the future spotlight of the market. The growing demand for additive-free and natural products is providing a good opportunity for the freeze-dried market. In the developing regions, there is a growing demand for traditional products such as miso soup in Japan, and instant foods. Targeting these product categories can prove to be potential benefits for the market.
Market analysis for the global freeze-dried product market, with region-specific assessments and competition analysis on a global and regional scale.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their market share.
Identification and analysis of the macro and micro factors that affect the global freeze-dried product market on both global and regional scales.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
Insights on the major countries/regions where this industry is growing and also identify the regions that are still untapped.
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definitions
2. Research Approach and Methodology
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modelling
2.4.4 Expert Validation
3. Market Overview
3.1 Market Dynamics
18.104.22.168 Expanding preserved food market
22.214.171.124 Growing urbanization and increased working members in family
126.96.36.199 Superior product quality for heat sensitive food products
188.8.131.52 Convenient and appealing to the customer
184.108.40.206 High manufacturing & product cost
220.127.116.11 Availability of other dried technique such as spray dried foods
18.104.22.168 Growing demand of additive free and natural food products
3.1.4 Porter Five Forces Analysis
22.214.171.124 Bargaining Power of Suppliers
126.96.36.199 Bargaining Power of Buyers
188.8.131.52 Threat of New Entrants
184.108.40.206 Threat of Substitute Products and Services
220.127.116.11 Degree of Competition
4. Market Segmentation
4.1 By Type
4.1.1 Freeze-dried Coffee
4.1.2 Freeze-dried Fruit
4.1.3 Freeze-dried Vegetable
4.1.4 Freeze-dried Beverage
4.1.5 Freeze-dried Dairy Products
4.2 By Geography
4.2.1 North America
18.104.22.168 United States
4.2.3 Asia Pacific
4.2.4 South America
22.214.171.124 South Africa
5. Competitive Landscape
5.1 Strategy adopted by Key players
5.2 Most active companies in the past five years
5.3 Market Share Analysis
6. Company Profiles
6.4 Wattie (Heinz)
6.9 Mercer Foods
6.10 Freeze Dry Foods
6.11 European Freeze Dry
6.12 Amalgam Foods (Nissin Foods Ltd.)
6.13 Chaucer Freeze Dried