Indian Isotonic Drinks Market - Growth, Trends and Forecasts 2017 - 2022

  • ID: 4387115
  • Report
  • Region: India
  • 73 pages
  • Mordor Intelligence
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In India, the isotonic drinks market occupies a very small portion of 0.03% of the total non-traditional drinks market. The total value of isotonic sports drinks in India is around USD 32.25 million and is expected to grow at a CAGR of 11% from 2015 to 2020.

Indian Isotonic Drinks Market Dynamics

The growing convenience beverage market, rising consumer demand, alternatives to traditional supplements, and most importantly, the demand coming from the largest youth population of the country are driving the isotonic sports drinks market in India. Companies are targeting young population within the age group of fifteen to thirty-five which consists of about 64% of the total Indian population. Around 43% of the young population of India is regular consumer of energy and sports drinks in various forms. The collective demand from such a huge population is very high, but the lack of proper approach, convenience, scattered brand reorganization and presence of local drink manufacturers are fading it.

The potential constraints of isotonic drinks in India are the allegation of potential health hazards to the human body because of high caffeine content in the products and the lack of proper accessibility to small cities of India.

Need-based customization of isotonic drinks shall enable companies to target a wider segment of customers in a specified manner.

Indian Isotonic Drinks Market Segmentation

Isotonic drinks are a highly specific segment of the sports drinks market. Based on carbohydrate concentration it can be segmented into moderately hypo isotonic, isotonic and moderately hyper isotonic. Most of the sports drinks belong to the moderately isotonic group, which may contain slightly low or high carbohydrate content.

Isotonic drinks can be further classified on the basis of its packaging, like glass bottled, cans, paper carton packaging and PET/plastic packaging. PET bottles of isotonic drinks are the fastest selling product in India. Out of the sales channels, like supermarket, hypermarket, wine shops and others; generally, supermarkets are the most preferred place for the purchase of isotonic drinks.

Leaders in the Indian Isotonic Drinks Market

Coca-Cola, PepsiCo, Amul, Bisleri and XXX energy are some of the major players of isotonic sports drinks market in India.
Note: Product cover images may vary from those shown
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1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.1 Introduction
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Key Findings
4. Market Overview
4.1 Drivers
4.1.1 Growing Demand for Convenience Beverage Segment
4.1.2 Rising Consumer Demand for Isotonic Sport Drink
4.1.3 Demand Coming from Largest Youth Population
4.1.4 Alternatives to Traditional Supplements
4.2 Constraints
4.2.1 Allegation of Potential Health Hazards to Human Body
4.2.2 Lack of Proper Accessibility in Small Cities of India
4.3 Opportunities
4.3.1 Condition Specific Product Offerings
4.3.2 Innovations to Address Health and Safety Concerns
4.4 Porter Five Force Analysis
4.4.1 Bargaining Powers of Buyers
4.4.2 Bargaining Powers of Suppliers
4.4.3 Threat of New Entrants
4.4.4 Threat from Substitute Products
4.4.5 Competition Rivalry
5. Market Segmentation
5.1 By Packaging
5.1.1 PET/Plastic
5.1.2 Cans
5.1.3 Carton
5.1.4 Glass
5.1.5 Other Dispenses
5.2 By Sales Channel
5.2.1 Retail Outlets
5.2.2 Super Market
5.2.3 Restaurants
5.2.4 Clubs
5.2.5 Wine Shops
5.2.6 Others
6. Competitive Analysis
6.1 Market Share Analysis
6.2 Strategies Adopted by Players
7. Company Profiles
7.1 Coca-Cola
7.2 Pepsico
7.3 Bisleri
7.4 XXX Energy Drink
7.5 Dr. Pepper Snapple Group
7.6 Living Essentials
7.7 Dabur
7.8 Cloud 9
7.9 Amul
7.10 Extreme Drinks.Co
7.11 JK Ansell
7.12 Otsuka Holdings
7.13 TC Pharmaceutical Industries
7.14 India Foods
8. Disclaimer
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Note: Product cover images may vary from those shown