Global Baby Food Market - Growth, Trends and Forecasts 2017 - 2022

  • ID: 4387133
  • Report
  • Region: Global
  • 167 pages
  • Mordor Intelligence
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The global baby food market has been estimated at USD 55 Billion in 2015 and is projected to reach USD 70 Billion by 2020, at a CAGR of 4.96% during the forecast period from 2015 to 2020. Baby foods comprise of a range of foods that are used to feed infants for their nourishment and are commonly called infant formula. Baby foods are also generally called infant foods. These nutrition products offer the infant with sufficient quantity of micronutrients and macronutrients. Most of them are harmless, unless taken in excess quantities. Infant formula consists of all the essential nutrients and is generally similar in all brands except for minor variations.

These products are generally prescribed or advised by a pediatrician or doctor based on the needs of the infant. These products are used when the mother milk is unavailable or unfit for infant consumption. Many of the products can also be taken without prescription in order to avoid nutrition deficiencies. The infant nutrition market is segmented into mother milk substitutes, vegetable and fruits purees, cereal based foods etc. Vegetables and fruits in pureed form and cereal-based foods are fed to the infants of 4 months and above age to meet additional nutrition requirements. The market study indicated that mother milk substituents accounted for more than XX% of the market.

The driving force behind the infant nutrition market is the malnutrition experienced in infants, as they are highly susceptible to it. There is a significant increase in the percentage of working women in the recent years. This means that after maternity leave they do not have enough time to take care of their babies. Consequently babies are generally taken care by a baby sitter or an elder member in the family. The need for substitute food arises majorly in these cases. In some cases, mother milk is insufficient for baby and the need for substitutes raise. Some mothers with health complications cannot nurse their babies and babies need substitute nutrition. Increasing awareness about the nutritional needs of babies and the availability of baby products in the form of cereals and vegetable and fruit purees also prompt mothers to feed infants as soon as they are ready, which is around after four months of birth. High costs of production, declining birth rates and safety concerns about packaged baby foods are the constraints experienced in this market.

This market is classified into Mother milk substitutes, cereal based foods, vegetable and fruit purees, frozen foods and others. The market is also segmented based on constituents into milk, vegetables and fruits, cereals and others. Market study indicated that Mother milk substitutes account for the major share of the market. This can be attributed to the busy work schedules of mothers.

The market is geographically segmented into North America, Europe, Asia-Pacific, South America and Africa. Asia-Pacific has the largest consumer base. North America is the largest markets in terms of revenue. The growing population and rising consumer spending in Asia-Pacific makes this the region to look at for investments and expansion. However, it is a price sensitive market and consumption depends on perceived value.

The baby food market is experiencing changes due to increasing consumer spending, especially in the developing nations. Consumers are now more aware of the positive effects of scientifically prepared baby food which is likely to create more opportunities in the market in the future. The major companies involved in this market are Abbott Nutrition, Beech-Nut Nutrition Corporation , DMK Deutsches Milchkontor GmbH, DSM, Dumex, Hain Celestial Group, Hero Group, HiPP GmbH & Co., Koninklijke DSM N.V., mead Johnson, Meiji Co Ltd etc. Expansion and investment in developing markets like China are the major strategies followed by the companies.

Key Deliverables:

Market analysis for the Global Baby Food Market, with region specific assessments and competition analysis on global and regional scales

Market definition along with the identification of key drivers and restraints

Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale

Extensively researched competitive landscape section with profiles of major companies along with their market shares

Identification and analysis of the macro and micro factors that affect the global infant nutrition market on both global and regional scales

A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information

A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market

Insights on the major countries/regions in which this industry is blooming and to identify the regions that are still untapped
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1. Introduction
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.1 Introduction
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Key Findings
4. Market Dynamics
4.1 Drivers
4.1.1 Increasing proportion of women in workforce
4.1.2 Increasing awareness about nutritional needs of infants
4.1.3 Preference to science over conventional wisdom
4.1.4 High incidence of malnutrition in infants
4.1.5 Development in retail infrastructure
4.2 Constraints
4.2.1 High product cost in under-developed and developing countries
4.2.2 Declining birth rates
4.2.3 Safety concerns due to lack of proper regulatory framework
4.3 Opportunities
4.3.1 Consumer preferences for packaged baby products
4.3.2 Preference for organic foods
4.3.3 Increasing consumer spending
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Buyers
4.4.2 Bargaining Power of Suppliers
4.4.3 Degree of competition
4.4.4 Threat of new entrants
4.4.5 Threat of substitutes
5. Market Segmentation
5.1 By Type
5.1.1 Mother Milk Substitute
5.1.1.1 Cow Milk Based
5.1.1.2 Soy Based
5.1.1.3 Others
5.1.2 Cereal based food
5.1.2.1 Rice
5.1.2.2 Wheat
5.1.2.3 Oats
5.1.2.4 Others
5.1.3 Vegetable and Fruit Purees
5.1.3.1 Carrots
5.1.3.2 Peas
5.1.3.3 Mango
5.1.3.4 Apple
5.1.3.5 Others
5.1.4 Frozen foods
5.1.4.1 Frozen cereals
5.1.4.2 Frozen Vegetables
5.1.4.3 Others
5.1.5 Others
5.2 By Geography
5.2.1 North America
5.2.1.1 U.S.
5.2.1.2 Canada
5.2.1.3 Mexico
5.2.1.4 Others
5.2.2 Europe
5.2.2.1 Spain
5.2.2.2 U.K.
5.2.2.3 France
5.2.2.4 Germany
5.2.2.5 Russia
5.2.2.6 Italy
5.2.2.7 Others
5.2.3 Asia-Pacific
5.2.3.1 China
5.2.3.2 Japan
5.2.3.3 India
5.2.3.4 Australia
5.2.3.5 Others
5.2.4 South America
5.2.4.1 Brazil
5.2.4.2 Argentina
5.2.4.3 Others
5.2.5 Africa
5.2.5.1 South Africa
5.2.5.2 Others
6. Competitive Landscape
6.1 Major Strategies by Key Players
6.2 Most active companies in the past five years
6.3 Market Share Analysis
7. Company Profiles
7.1 H. J. Heinz Company (U.S.)
7.2 Abbott Nutrition
7.3 Beech-Nut Nutrition Corporation (U.S.)
7.4 DMK Deutsches Milchkontor GmbH (Germany)
7.5 DSM
7.6 Dumex
7.7 Hain Celestial Group (U.S.)
7.8 Hero Group (Switzerland)
7.9 HiPP GmbH & Co. (Germany)
7.10 Koninklijke DSM N.V. (Netherlands)
7.11 Mead Johnson
7.12 Meiji Co Ltd (Japan)
7.13 Milupa S.A. (Switzerland)
7.14 Morinaga Milk Industry Co (Japan)
7.15 Nestle
7.16 Nurture Inc (U.S.)
7.17 Nutricia Ltd (U.K.)
7.18 Organix
7.19 Parent Choice Infant Formula (U.S.)
7.20 Pfizer
7.21 Progress OAO (Russia)
7.22 Stonyfield Farm Inc (U.S.)
7.23 Wako Food Industry Co.,Ltd (Japan)
8. Appendix
8.1 Sources
8.2 Disclaimer
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