North America Potato Protein Market - Growth, Trends and Forecasts 2017 - 2022

  • ID: 4387135
  • Report
  • Region: America, North America, United States
  • 98 pages
  • Mordor Intelligence
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The North American potato protein market is estimated to be USD XX billion in 2016 and is expected to reach USD XX billion by 2021 at a CAGR of XX% during the forecasted period 2016-2021.

North America Potato Protein Market Dynamics

Increased awareness on the importance of proteins in the diet, growing preference for vegetarian products and versatile functionality boosts the demand for high value-added plant proteins like potato protein. Rising demand for healthy, nutritious and gluten-free products and consumer demand for clean-label products are the major drivers of the market. As the companies are failing to provide evidence for the health claims, preventing them from advertising the nutritional benefits of the product; and the low consumer awareness of non-soy proteins are the major constraints for the growth of the market.

North America Potato Protein Market Segmentation

The market is segmented into potato protein isolate and potato protein concentrate. Isolates segment accounts for the major share due to its heavy demand for gluten-free products, confectionary and beverages. Potato protein finds its major applications in confectionery, beverages, snacks and bars, pet food, sports nutrition and ice creams. Among the applications, potato protein is majorly used in sports nutrition and it is especially suitable for powder beverages and protein fortification.

North America is the chief contributor to the market due to growing consumer awareness on the effects of animal proteins and increasing demand for functional food. The US accounts for the major share in the North American potato protein market. Consumer shift from low-carbohydrate diet and increased health awareness on plant proteins is driving the US potato protein market.

Key Players in the North American Potato Protein Market

The major players in the market are Avebe, Tereos Syrol, Roquette, Agridient, Stauber Performance Ingredients, Kemin Industries, Inc. and Cyvex Nutrition.
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1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.1 Introduction
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Market Dynamics
3.1 Drivers
3.1.1 Consumer Preference for Animal Protein Substitutes
3.1.2 Raising Demand for Healthy, Nutritious and Gluten-Free Products
3.1.3 Consumer Demand for Clean-Label Products
3.2 Restraints
3.2.1 Low Consumer Awareness on Non-Soy Proteins
3.2.2 Failing to Provide Evidence for Health Claims
3.3 Opportunities
3.3.1 Raising Demand in Sports Nutrition and Weight Management
3.4 Porter Five Forces Analyses
3.4.1 Bargaining Power of Suppliers
3.4.2 Bargaining Power of Buyers
3.4.3 Threat of New Entrants
3.4.4 Threat of Substitute Products and Services
3.4.5 Degree of Competition
4. Market Segmentation
4.1 By Type
4.1.1 Potato Protein Concentrate
4.1.2 Potato Protein Isolate
4.2 By Application
4.2.1 Confectionery
4.2.2 Beverages
4.2.3 Snacks and Bars
4.2.4 Pet Food
4.2.5 Sport Nutrition
4.2.6 Ice Cream
4.2.7 Others
4.3 By Geography
4.3.1 North America
4.3.1.1 US
4.3.1.2 Canada
4.3.1.3 Mexico
4.3.1.4 Others
5. Competitive Landscape
5.1 Major Strategies Adopted by Key Players
5.2 Most Active Companies in the Past Five Years
5.3 Market Share Analysis
6. Company Profiles
6.1 Avebe
6.2 Tereos Syrol
6.3 Roquette
6.4 Agridient
6.5 Stauber Performance Ingredients
6.6 Kemin Industries, Inc
6.7 Cyvex Nutrition
7. Appendix
7.1 Abbreviations
7.2 Sources
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