Brazil RTD Coffee Market Dynamics
The instant nature and convenience offered by RTD coffee are important drivers. The nature of the product makes it a highly trend-driven market and as such a certain element of innovation is constantly in demand. Regarding the major access points, iced products with longer shelf life provide major opportunities, along with liquid coffee concentrates and frozen concentrates. The latter holds importance for bulk buyers, such as restaurants and offices. The major constraint for the market is in adapting to regional tastes and preferences. Specific regions, where consumers are habituated to hot or freshly ground coffee, take a considerable time and reluctance in adapting to the new tastes. Extensive marketing and use of locally sourced products are essential in countering this perception.
Brazil RTD Coffee Market Segmentation
The market is segmented based on ingredient type, packaging mode, sales channels and geography. Convenience stores, supermarkets and mass sellers are the major sales and distribution networks. Considering the volume dependent nature of the market, availability of the products is a major market determinant. This factor is further amplified in the case of emerging countries, which lack a fully developed distribution network. The supermarket shelves and vending machines gain prominence in this regard. Both these access points make soft drink manufacturers, the ideal distribution partners, and dominant market players. This phenomenon can be clearly observed in the long-standing partnership between PepsiCo and Starbucks. Despite the portfolio strength of Starbucks, the distribution network offered by Pepsi is crucial for an adequate market penetration. This distribution related facet of the industry offers a significant challenge to new and small players.
Major Players in the Brazilian RTD Coffee Market
The major players in the region include Cargill, Starbucks Corporation, Asahi Group Holdings and Ajinomoto General Foods Inc.
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. KEY FINDINGS OF THE STUDY
4. MARKET DYNAMICS
4.1.1 Rising income in developing countries
4.1.2 Increasing trend of health awareness
4.1.3 Combination of RTD Coffee with energy drinks
4.2.1 Increasing cost of raw materials
4.2.2 Rising consumption of freshly ground coffee
4.3.1 Targeting new consumer
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Ingredients Type
5.1.3 Yerba Mate
5.1.5 Vitamin B
5.1.6 Acai Berry
5.2 By Packaging
5.2.1 Bottles (Glass & Pet)
5.3 By Sales Channel
5.3.1 Convenience stores
5.3.3 Mass merchandisers
5.3.4 Drug stores
5.3.5 Food services/ Sports nutrition chain
5.4 Competitive Landscape
5.4.1 Mergers & Acquisitions
5.4.2 Joint Ventures
5.4.3 New Product Launches
5.4.4 Most active companies in the past five years
5.4.5 Market Share Analysis
5.5 Company Profiles
5.5.2 Starbucks Corporation
5.5.3 Asahi Group Holdings Ltd.
5.5.4 Ajinomoto General Foods Inc.
5.5.5 Dunkin' Brands Group
5.5.6 Green Mountain Coffee Roasters
5.5.7 Ferolito Vultaggio & Sons
5.5.8 Dr. Pepper Snapple Group
5.5.9 Japan Tobacco Inc.
5.5.10 Lotte Chilsung Beverage Co.
5.5.11 Monster Beverage Co.
5.5.12 Pokka Group
5.5.13 Pepsico Inc.
5.5.14 San Benedetto
5.5.15 Coco-Cola Company