India Sports Drink Market - By Type, Application and Geography - Market Shares, Forecasts and Trends 2017 - 2022

  • ID: 4387189
  • Report
  • Region: India
  • 74 pages
  • Mordor Intelligence
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India sports drink market of USD 295.5 million in 2015 is estimated to reach USD 366.1 million by the end of 2020 at a CAGR of 4.4%.

India Sports Drink Market Dynamics

Advertising linked to high-profile sports events is the main driver of sports drink market in India. The strategy resonates with young consumers who are the main target group. The number of consumers participating in sporting activities for fitness reasons also drives the demand for sports drinks.

India Sports Drink Market Segmentation

Sports drinks are segmented into isotonic (fluid, electrolytes and 6 to 8% carbohydrate), hypotonic (fluids, electrolytes and a low level of carbohydrate) and hypertonic (high level of carbohydrate). Isotonic holds the highest market share in the Indian sports drink industry. The sales channel followed are supermarkets, hypermarkets, convenience stores and more. The main ingredients used in sports drinks are sugar, electrolytes, vitamins and the major market drawing attention ingredient are the minerals which help in replenishing the lost electrolytes during the workout or sports activities.

Key Players in the Indian Sports Drink Market

Coca-Cola and PepsiCo are the major leaders of the sports drink industry in India.
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1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definitions
2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modeling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Overview
4.1 Introduction
5. Market Dynamics
5.1 Drivers
5.1.1 Emerging Trend for Health & Wellness
5.1.2 Rising Consumer Demand for Sports Drink
5.1.3 Demand Coming From Millennial Generation & Athletes
5.1.4 Focus on Balanced Eating
5.2 Constraints
5.2.1 High Product Prices
5.2.2 Demographic Segmentation
5.3 Opportunities
5.3.1 Investment in Innovation
5.3.2 Demographic Segmentation
5.3.3 Engaging New Consumers
5.4 Porter Five Forces Analysis
5.4.1 Bargaining Power of Suppliers
5.4.2 Bargaining Power of Buyers
5.4.3 Threat of New Entrants
5.4.4 Threat of Substitute Products and Services
5.4.5 Degree of Competition
6. Market Segmentation
6.1 By Segment Types
6.1.1 Functional Beverages
6.1.1.1 Isotonic
6.1.1.2 Hypertonic
6.1.1.3 Hypotonic
6.2 By Ingredients Type
6.2.1 Sugars
6.2.2 Electrolytes
6.2.3 Artificial Colors and Flavors
6.2.4 Minerals
6.2.5 Vitamins
6.2.6 Carbohydrates
6.2.7 Nutrients
6.2.8 Amino acids
6.3 By Packaging
6.3.1 Bottles (PET)
6.3.2 Cans
6.3.3 Cartons
6.3.4 Others
6.4 By Sales Channel
6.4.1 Convenience Stores
6.4.2 Supermarkets/Hypermarkets
6.4.3 Mass Merchandisers
6.4.4 Drug Stores
6.4.5 Food Services/ Sports Nutrition Chain
6.4.6 Vending
6.4.7 Others
7. Competitive Landscape
7.1 Mergers & Acquisitions
7.2 Joint Ventures
7.3 New Product Launches
7.4 Most Active Companies in the Past Five Years
7.5 Market Share Analysis
8. Company Profiles
8.1 PepsiCo.
8.2 Coca-Cola
8.3 Monster Beverage Co.
8.4 Arizona Beverage Company
8.5 Living Essentials
8.6 Cloud 9
8.7 Extreme Drinks Co.
8.8 Abbott Nutrition Co.
8.9 AJE Group
8.10 Arctico Beverage Company International Inc.
8.11 Britvic PLC
8.12 Champion Nutrition Inc.
8.13 D'angelo
8.14 Fraser & Neave Holdings BHD
8.15 GlaxoSmithKline PLC
9. Appendix
9.1 Abbreviations
9.2 Sources
9.3 Bibliography
9.4 Disclaimer
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