Japan Sports Drink Market - By Type, Application and Geography - Market Shares, Forecasts and Trends 2017 - 2022

  • ID: 4387190
  • Report
  • Region: Japan
  • 73 pages
  • Mordor Intelligence
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Japan sports drink market stood at USD 375.4 million in 2015 and is estimated to reach USD 455.7 million by the end of 2020 at a CAGR of 4.0%.

Japan Sports Drink Market Dynamics

Advertising linked to high-profile sports events are the main drivers of growth of the sports drink market in Japan. The strategy resonates with young consumers who are the main target group. The number of consumers participating in sporting activities for fitness reasons also drives the demand for sports drinks.

Japan Sports Drink Market Segmentation

Sports drinks are segmented into isotonic (fluid, electrolytes and 6 to 8% carbohydrate), hypotonic (fluids, electrolytes and a low level of carbohydrate) and hypertonic (high level of carbohydrate). Isotonic holds the highest market share in the Japanese sports drink industry. The sales channel followed are supermarkets, hypermarkets, convenience stores and more. Sale through vending machines is the highest in Japan. The main ingredients used in sports drinks are sugar, electrolytes, vitamins and the major market drawing attention ingredient are the minerals which help in replenishing the lost electrolytes during the workout or sports activities.

Key Players in the Japanese Sports Drink Market

The Asia-Pacific region is the highest growing market in which Japan consists of a major share. Otsuka Oranamin C dominates the energy drinks segment, followed by Coca-Cola Real Gold and Suntory Deka Vita C.
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1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definitions
2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modelling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Overview
4.1 Introduction
5. Market Dynamics
5.1 Drivers
5.1.1 Emerging Trend for Health & Wellness
5.1.2 Rising Consumer Demand for Sports Drink
5.1.3 Demand Coming From Millennial Generation & Athletes
5.1.4 Focus on Balanced Eating
5.2 Constraints
5.2.1 High Product Prices
5.2.2 Demographic Segmentation
5.3 Opportunities
5.3.1 Investment in Innovation
5.3.2 Demographic Segmentation
5.3.3 Engaging New Consumers
5.4 Porter Five Forces Analysis
5.4.1 Bargaining Power of Suppliers
5.4.2 Bargaining Power of Buyers
5.4.3 Threat of New Entrants
5.4.4 Threat of Substitute Products and Services
5.4.5 Degree of Competition
6. Market Segmentation
6.1 By Segment Types
6.1.1 Functional Beverages Isotonic Hypertonic Hypotonic
6.2 By Ingredients Type
6.2.1 Sugars
6.2.2 Electrolytes
6.2.3 Artificial Colors and Flavors
6.2.4 Minerals
6.2.5 Vitamins
6.2.6 Carbohydrates
6.2.7 Nutrients
6.2.8 Amino Acids
6.3 By Packaging
6.3.1 Bottles (Pet)
6.3.2 Cans
6.3.3 Cartons
6.3.4 Others
6.4 By Sales Channel
6.4.1 Convenience Stores
6.4.2 Supermarkets/Hypermarkets
6.4.3 Mass Merchandisers
6.4.4 Drug Stores
6.4.5 Food Services/ Sports Nutrition Chain
6.4.6 Vending
6.4.7 Others
7. Competitive Landscape
7.1 Mergers & Acquisitions
7.2 Joint Ventures
7.3 New Product Launches
7.4 Most Active Companies in the Past Five Years
7.5 Market Share Analysis
8. Company Profiles
8.1 PepsiCo.
8.2 Coca-Cola
8.3 Monster Beverage Co.
8.4 Arizona Beverage Company
8.5 Living Essentials
8.6 Cloud 9
8.7 Extreme Drinks Co.
8.8 Abbott Nutrition Co.
8.9 AJE Group
8.10 Arctico Beverage Company International Inc.
8.11 Britvic PLC
8.12 Champion Nutrition Inc.
8.13 D'angelo
8.14 Fraser & Neave Holdings BHD
8.15 GlaxoSmithKline Plc
9. Appendix
9.1 Abbreviations
9.2 Sources
9.3 Bibliography
9.4 Disclaimer
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