United States Sports Drink Market - By Type, Application and Geography-Market Shares, Forecasts and Trends 2017 - 2022

  • ID: 4387193
  • Report
  • Region: United States
  • 75 pages
  • Mordor Intelligence
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The US sports drink market of USD 842.0 million in 2015 is expected to reach USD 1035.2 million by the end of 2020 at a CAGR of 4.2%.

United States Sports Drink Market Dynamics

Rising demand for sports drink from athletes and millennial generation is driving the market. The marketers are targeting different age groups like teenagers and young adults. This shift of target consumers from athletes to the consumers belonging to different age groups has emanated an increase in the demand for sports drinks. Also, innovation of new flavors with health benefits is a major driving factor of the market.

United States Sports Drink Market Segmentation

Sports drinks are segmented into isotonic, hypotonic & hypertonic which are categorized for higher or lower concentration of electrolytes similar to the human body. The main ingredients used in sports drinks are sugar, electrolytes and vitamins. The major market drawing attention ingredients are the minerals which help in replenishing the lost electrolytes during workout or sports activities.

Key Players in the United States Sports Drink Market

Investment in the positioning of the products and targeting the correct consumers are the focus of key players. Sugar-free or light drinks are another experimental market to attract female consumers. The US market is occupied by major brands in which Gatorade has a 77% share and PowerAde has 20% share. BodyArmor which is marketed as a more natural sports drink has an increasing share during the forecast period.
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1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definitions
2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modeling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Overview
4.1 Introduction
5. Market Dynamics
5.1 Drivers
5.1.1 Emerging Trend for Health & Wellness
5.1.2 Rising Consumer Demand for Sports Drink
5.1.3 Demand Coming From Millennial Generation & Athletes
5.1.4 Focus on Balanced Eating
5.2 Constraints
5.2.1 High Product Prices
5.2.2 Demographic Segmentation
5.3 Opportunities
5.3.1 Investment in Innovation
5.3.2 Demographic Segmentation
5.3.3 Engaging New Consumers
5.4 Porter Five Forces Analysis
5.4.1 Bargaining Power of Suppliers
5.4.2 Bargaining Power of Buyers
5.4.3 Threat of New Entrants
5.4.4 Threat of Substitute Products and Services
5.4.5 Degree of Competition
6. Market Segmentation
6.1 By Segment Types
6.1.1 Functional Beverages Isotonic Hypertonic Hypotonic
6.2 By Ingredients Type
6.2.1 Sugars
6.2.2 Electrolytes
6.2.3 Artificial Colors and Flavors
6.2.4 Minerals
6.2.5 Vitamins
6.2.6 Carbohydrates
6.2.7 Nutrients
6.2.8 Amino Acids
6.3 By Packaging
6.3.1 Bottles (Pet)
6.3.2 Cans
6.3.3 Cartons
6.3.4 Others
6.4 By Sales Channel
6.4.1 Convenience Stores
6.4.2 Supermarkets/Hypermarkets
6.4.3 Mass Merchandisers
6.4.4 Drug Stores
6.4.5 Food Services/ Sports Nutrition Chain
6.4.6 Vending
6.4.7 Others
7. Competitive Landscape
7.1 Mergers & Acquisitions
7.2 Joint Ventures
7.3 New Product Launches
7.4 Most Active Companies in the Past Five Years
7.5 Market Share Analysis
8. Company Profiles
8.1 PepsiCo.
8.2 Coca-Cola
8.3 Monster Beverage Co.
8.4 Arizona Beverage Company
8.5 Living Essentials
8.6 Cloud 9
8.7 Extreme Drinks Co.
8.8 Abbott Nutrition Co.
8.9 AJE Group
8.10 Arctico Beverage Company International Inc.
8.11 Britvic PLC
8.12 Champion Nutrition Inc.
8.13 D'angelo
8.14 Fraser & Neave Holdings BHD
8.15 GlaxoSmithKline Plc
9. Appendix
9.1 Abbreviations
9.2 Sources
9.3 Bibliography
9.4 Disclaimer
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Note: Product cover images may vary from those shown